Which Ad Formats Dominate 2025? Affiliate Marketer’s Insights
Author: Sally
Hey there, marketers! I’m Aliakbar Fakhri—call me Ali—a top affiliate marketer who’s been crushing it in this game for over a decade. From tweaking campaigns to mastering ad formats, I’ve built my blog, Aff.Ninja, to share what I’ve learned with you.
Today, we’ll check out the top-performing ad formats for 2025—practical, data-backed insights to help you boost your ROI.
Digital advertising is a fast-moving world, and 2025 is shaping up to be a big year. With so many ad formats out there, picking the right one can feel like a gamble.
That’s why I’ve put together this guide—think of it as your cheat sheet to what’s working now, with stats, examples, and tips you can actually use.
Why Ad Formats Are a Big Deal in 2025
Ad formats aren’t just a flashy add-on—they’re the backbone of your campaign’s success. In 2025, users are savvier, competition is fiercer, and the right format can mean the difference between a click and a scroll-by. It’s all about grabbing attention, driving action, and keeping your costs in check.
So, what’s hot this year? I’ve scoured industry reports, tested campaigns, and crunched the numbers to bring you the formats that are delivering results.
The Top 8 Ad Formats Dominating 2025
Here’s the lineup of ad formats that are making waves this year:
- Popunders
- In-Page Push Ads
- Rewarded Ads
- In-Stream Video Ads
- Banner Ads
- Interstitials
- Direct Links
- Push Subscriptions
Each one has its own strengths, and I’ll break them down with clear examples and hard data. Let’s dig into the details.
1. Popunders: The Quiet Heavy Hitter
What Are They?
Popunders open in a new window behind the user’s current browser tab. They pop up (pun intended) only when the user closes or minimizes their main window—less in-your-face than pop-ups.
Why They Crush It
Popunders are gold for niches like dating, utilities, and iGaming. A case study from Adsterra shows they can hit 144% ROI for utility offers and 286% ROI for iGaming campaigns. That’s a serious bang for your buck.
How to Nail Them
When to Run Them
Use popunders when you want high visibility without breaking the user’s flow. They’re also killer for retargeting past visitors.
Clickadilla Connection: Clickadilla excels here, offering premium popunder traffic with pinpoint targeting. Their platform makes it easy to scale these campaigns without the headache.
2. In-Page Push Ads: Notification Vibes, No Opt-In Needed
What Are They?
In-Page Push Ads mimic push notifications but live right on the webpage. No subscription required, and they work across all devices—even iOS.
Why They’re Hot
They grab attention fast and dodge the opt-in hurdle. Mobidea data suggests they outpace banners in click-through rates (CTR) and conversions—sometimes by double digits.
How to Make Them Work
When to Use Them: Perfect for e-commerce or dating campaigns where visuals and timing matter.
Clickadilla Boost: With Clickadilla, you get In-Page Push Ads backed by high-quality traffic sources. Their setup is straightforward, so you’re live and testing in no time.
3. Rewarded Ads: Give a Little, Get a Lot
What Are They?
Rewarded ads trade value—like in-game coins or discounts—for user engagement. They’re huge in mobile apps, especially gaming.
Why They Shine
Users opt in, so engagement is sky-high. Appodeal pegs eCPMs at $13 in the US for both Android and iOS—pretty sweet for a format users actually like.
How to Ace Them
When to Deploy Them
Gaming and e-commerce love rewarded ads. They’re also popping up on platforms like Telegram, where Adsterra runs Rewarded Posts for extra juice.
4. In-Stream Video Ads: Tell a Story, Hook ‘Em Fast
What Are They?
These video ads play before, during, or after online video content—think YouTube or streaming platforms.
Why They’re Effective
Videos pack a punch visually. Marketing Charts says completion rates hit 95% for long-form content on connected TV and 89% on mobile. That’s a captive audience.
How to Pull Them Off
When to Roll Them Out
Great for iGaming, entertainment, or showing off products in e-commerce.
Clickadilla Edge: Clickadilla supports video ad traffic that’s optimized for performance—think less buffering, more clicks.
5. Banner Ads: Old School, Still Kicking
What Are They?
Banner ads are those graphical rectangles on websites—300×250 and 728×90 are the classics.
Why They Stick Around
They’re everywhere and flexible, though WordStream clocks their average CTR at just 0.46%. Still, they’re solid for brand visibility.
How to Make Them Pop
When to Use Them: E-commerce and brand campaigns thrive here, especially for retargeting.
6. Interstitials: Full-Screen, Full Attention
What Are They?
Interstitials are full-screen ads that hit during transitions—like between app screens or page loads.
Why They Work: They demand focus, boosting engagement. Overdo it, though, and users bounce.
How to Play Them Right
When to Launch Them: Gaming and e-commerce campaigns can cash in on that full-screen real estate.
7. Direct Links: Straight to the Point
What Are They?
Direct links are text ads or sponsored URLs pointing straight to your landing page—simple and clean.
Why They Deliver: No frills, just results. Pair them with sharp copy, and they’re a low-cost winner.
How to Optimize Them
When to Use Them: Dating, webcams, and direct-response campaigns lean on these hard.
8. Push Subscriptions: Your Direct Line
What Are They?
Push subscriptions send notifications to opted-in users, popping up on their devices anytime.
Why They’re Clutch
High open rates beat email every time, and personalization seals the deal.
How to Win With Them
When to Fire Them Up
iGaming and e-commerce thrive with timely push alerts.
Create High-Converting Ads in Minutes with Adcreative AI
Once you’ve picked the perfect ad format for your campaign, it’s time to make it shine—and that’s where Advreative.ai comes in. This AI-powered platform takes the headache out of creating and optimizing ads, if you’re designing a sleek native ad for a sweepstakes offer or a dynamic video ad for mobile gaming.
With Adcreative AI, you get smart tools that analyze your audience, whip up stunning creatives, and even suggest tweaks to boost conversions—all in a fraction of the time. It’s like having an expert marketer in your pocket, helping you craft ads that not only look good but perform even better. Want to take it up a notch? Pair it with your favorite Affiliate tracker and watch your ROI soar!
Quick Stats: Ad Format Performance
| Ad Format | Key Metric | Data Point | Top Verticals |
|---|---|---|---|
| Popunders | ROI | 144% (Utilities), 286% (iGaming) | Dating, Utilities |
| In-Page Push Ads | CTR/Conversions | Outperforms banners | Dating, E-commerce |
| Rewarded Ads | eCPM | $13 (US, Android/iOS) | Gaming, E-commerce |
| In-Stream Video Ads | Completion Rate | 95% (CTV), 89% (Mobile) | iGaming, Entertainment |
| Banner Ads | CTR | 0.46% average | E-commerce, Branding |
| Interstitials | Engagement | High due to full-screen | Gaming, E-commerce |
| Direct Links | Varies | Depends on copy/targeting | Dating, Webcams |
| Push Subscriptions | Open Rate | Beats email consistently | iGaming, E-commerce |
Boost Your Game With Clickadilla
Here’s the thing: great ad formats need great traffic to shine. That’s where Clickadilla comes in. They’re not just another ad network—they’re a powerhouse offering popunders, push ads, video traffic, and more, all wrapped in a user-friendly platform.
What I love about Clickadilla is their focus on quality. Their traffic is vetted, their targeting is sharp (think geo, device, and behavior filters), and their support team actually knows what they’re talking about.
No matter if you’re scaling a dating campaign or testing a new iGaming offer, Clickadilla has the tools to make it happen.
Pro tip: Start with their popunders or In-Page Push Ads—pair them with a solid landing page, and watch the conversions roll in.
Try Top-Performing Ad Formats with Adsterra
Now that you’ve got the scoop on 2025’s top-performing ad formats, let’s talk about where to get the traffic to make them work.
Enter Adsterra, a leading advertising network that’s perfect for affiliate marketers looking to maximize their campaigns. Adsterra offers a wide range of ad formats—like popunders, in-page push ads, banners, interstitials, and more—giving you plenty of options to test and scale.
What sets Adsterra apart? Their platform is intuitive, with advanced targeting that lets you zero in on your ideal audience, whether you’re in dating, utilities, iGaming, or e-commerce. Plus, their support team is top-notch—quick to help and packed with know-how.
While Clickadilla shines with formats like popunders and in-page push ads, Adsterra’s versatility makes it a go-to for diversifying your ad strategy across multiple formats and verticals.
How to Pick the Right Format for You
No single format rules them all—it’s about matching the ad to your goals. Ask yourself:
Test, track, tweak—rinse and repeat. That’s how you find your sweet spot.
Common Pitfalls to Dodge
Even the best formats flop if you mess up the basics:
Keep it tight, keep it relevant, and you’re golden.
Optimize Like a Pro with Binom Affiliate Tracker
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Wrapping It Up: Your 2025 Ad Format Playbook
There you have it—the top ad formats for 2025, laid out with no fluff. Here’s the quick takeaway:
- Popunders bring ROI in spades for niche offers.
- In-Page Push Ads hit hard with no opt-in fuss.
- Rewarded Ads lock in engaged users.
- In-Stream Video Ads build your brand fast.
- Banners keep it simple and steady.
- Interstitials demand attention when timed right.
- Direct Links cut straight to the chase.
- Push Subscriptions keep you top of mind.
The secret sauce? Test what works for your audience. Pair that with a platform like Clickadilla or Adsterra, and you’re not just playing the game—you’re winning it.
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About the author
Sally
Sally Simard is a passionate content writer and blogger for a long while. She loves to talk and likes sharing her knowledge in various domains, including the latest technology, dropshipping, online marketing, make money online, affiliate marketing, and many more. She is venerated for her research skills, organizational skills, & flexibility, making her the cornerstone of AffNinja.
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