The sports world is heating up as the Adsterra Sports Marathon kicks off from February 10th to March 10th, 2024. This exhilarating month-long event gives advertisers a prime opportunity to align their campaigns with major sporting competitions and reap the rewards.

With high-octane fixtures spanning key markets worldwide, it's the perfect time to tap into surging user interest and engage sports fans on a whole new level. 

Let's take a closer look at what makes this unmissable event a game-changer for advertisers across verticals.

Adsterra Sports Marathon

Key Insights

  • Who Can Join: All Adsterra Advertisers (New and Active Ones)
  • Dates to Run Ad Campaigns: February 10 – March 10, 2024
  • Geos to Buy Traffic from: the USA (US), Brazil (BR), Mexico (MX), the UK (GB), India (IN) or South Africa (ZA)
  • Pricing Models: CPM or CPC (prepay only)
  • Best Verticals to Advertise: iGaming, VPN, Utility, Subscriptions (but you can try any other offer you feel will hit)

Yes, this is an opportunity for everybody: newbies, pros, Adsterra’s existing partners, and those only exploring the platform. Now it’s time for you to get the details of the marathon clear, and you can do so on Adsterra’s blog.

Adsterra Sports Marathon: Uniting Brands with World-Class Sporting Thrills

Adsterra Sports Marathon Sports  and Geos

The Adsterra Sports Marathon is a prime opportunity for advertisers to align their brands with the excitement of major sports events and reach highly engaged audiences. Whether it's the strategic plays of the NBA All-Star Game, the international rivalry in the India vs England Test Series, or the adrenaline of the Super Bowl, each event offers a unique platform for marketing objectives.

During the marathon, which runs from February 10 to March 10, 2024, advertisers can connect with diverse fan bases, from the passionate followers of the Brazilian State Leagues' finals to the rugby aficionados watching the Ronda 10 y 11 del United Rugby Championship. Football fans will also be captivated by the Copa de Brasil, spanning most of the year.

By choosing the event that best fits their marketing goals, brands can leverage Adsterra's Sports Marathon to ensure their message is where the eyes are – focused and ready to engage. With a variety of sports and geographies covered, from American Football in the US to Cricket in India, the potential for impactful advertising is immense.

The Adsterra Sports Marathon Sign-Up Process

To sign up for the Adsterra Sports Marathon and ensure your brand is at the forefront of these thrilling sports events, follow these simple steps:

  • Visit the Official Adsterra Website: Start by navigating to Adsterra's official website. Look for the section dedicated to the Adsterra Sports Marathon or use the search function to find it directly.
Adsterra Sports Marathon Sign Up
  • Find the Registration Page: Once you're on the Sports Marathon page, locate the “Sign Up” or “Register” button. This is usually prominently displayed to attract new advertisers.
  • Fill Out the Registration Form: Clicking on the sign-up button will direct you to a registration form.
  • Wait for Confirmation: After submission, you'll receive an email confirmation from Adsterra. This email will contain further details about your participation in the Sports Marathon, including the next steps and how to maximize your brand's visibility during the events.

By following these steps, you'll be well on your way to leveraging the AdsterraSports Marathon for impactful advertising opportunities across a range of exciting sports events.

Strategies & Verticals You Can Work With During The Sports Marathon

When it comes to crafting hard-hitting campaigns, Adsterra recommends focusing on iGaming, VPN, Utilities, and Subscriptions. With surging interest around events, these verticals are well-placed to make an impact in key markets.

However, flexibility is one of the Marathon's strengths. Advertisers can align a range of vertical offers with leading sports to maximize relevance and returns across campaigns.

For example, an online learning platform could target cricket fans in India by offering stats and strategy masterclasses. Similarly, a US sports merchandiser could offer event-specific fan gear deals across different American sports.

Terms and Conditions for Joining the Adsterra Sports Marathon

For New Users:

  • Minimum Spend Requirement: New participants or those who haven't run CPM or CPC campaigns in the specified geos from January 11 to February 9, 2024, must spend a minimum of $500 on campaigns targeting the USA, Brazil, Mexico, the UK, India, or South Africa from February 10 to March 10, 2024.
  • Cashback Offer: Earn a 5% cashback on your campaign spending, with the maximum cashback amount capped at $500. To achieve the maximum cashback, a spend of $10,000 is required.

For Active Users:

  • Increased Spending: Active users who have run CPM or CPC campaigns in the specified geos between January 11 and February 9, 2024, must increase their spending during the marathon period compared to the previous period.
  • Progressive Rewards: The cashback percentage increases with the amount of spending increase:
  • 15% Increase → 5% cashback
  • 30% Increase → 7% cashback
  • 40% Increase → 10% cashback
  • Maximum Cashback: The maximum cashback is set at $500, regardless of the percentage earned.

General Terms for Joining the Marathon

  • Eligible Campaign Types: Only CPM and CPC campaigns on prepayment terms qualify for the marathon.
  • Cashback Credit: Cashback will be credited to participants' accounts before March 30, 2024.
  • Account Policy: Use of multiple accounts is prohibited. Participation must be through a single active account.

To participate, register on the Adsterra Sports Marathon landing page, target the recommended geos, and showcase your marketing expertise!

And That’s a Wrap-Up!

With white-knuckle sporting action spanning 6 key markets worldwide, the Adsterra Sports Marathon allows advertisers to ride a wave of surging user interest. Flexible participation, tiered cashback rewards, and expert guidance make it easier than ever to step up campaigns and score big with sports fans.

Let's recap it a bit:

  • Red-hot Calendar: Coincides with major fixtures to capture sports fan attention.
  • Easy Entry: Minimum $500 spend for new users.
  • Tiered Rewards: Up to 10% cashback for driving up investment.
  • Expert Tips: Key verticals & campaign strategies recommended.

Ready to tap into the thrill of the sporting world's biggest match-ups? Join the Adsterra Sports Marathon before time runs out!

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