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Aff.ninja Newsletter 02 Jan 2025

Welcome to the first SEO and marketing newsletter of the year—let's set the stage for a successful 2025

SEO Insights📈

Google Merchant Center Now Allows Some Inconsistent Languages Across Site & Feeds

Google's update allows product feeds to contain mixed languages, bringing flexibility to multilingual e-commerce. While this offers versatility for international sellers, merchants should note that mismatched languages impact shopping performance and visibility.

Google Explains How CDNs Impact Crawling & SEO

Google's insights reveal how Content Delivery Networks boost crawling efficiency and SEO performance. While CDNs can increase crawl rates and improve page delivery speeds. Smart CDN management, including proper error code implementation and regular WAF monitoring, ensures optimal search visibility

Google’s CEO warns ChatGPT may become synonymous to AI the way Google is to Search

Google CEO Sundar Pichai has emphasized the urgency of scaling Gemini, its AI platform, in 2025 to counter ChatGPT's growing association with AI, much like Google is with search. 

Google Gemini Deep Research May Erode Website Earnings

Google's Gemini Deep Research tool, launched on December 11, raises concerns about its impact on website earnings. It reduces the need for users to visit affiliate or informational sites, potentially decreasing web traffic, ad revenue, and affiliate sales. 

Google Search Tests AI Generated Things to Know

Google is testing AI-generated content for its “Things to Know” section using Gemini. This shift could eventually replace featured snippets, impacting how users engage with search content. The test also extends to the “What People Are Saying” section, signaling broader AI integration in search results.

Affiliate Marketing Updates💰

Instagram’s New Screenshot Restriction: What It Means for Affiliates and Managers

Instagram's new screenshot restriction for “view-once” media in DMs enhances user privacy but poses challenges for affiliate marketers. Influencers may need to rethink exclusive content strategies, while affiliates must adapt by public posts and Instagram's analytics tools.

Media Buying- AdTech News📢

Google ads rolls out Brand Report for enhanced advertiser insights

Google Ads has launched the Brand Report, a tool providing advertisers with unified insights into reach and frequency across campaigns. It simplifies performance tracking, reduces audience overlap. Currently, it supports limited campaign types and requires 10,000+ impressions for data generation.

Google Local Service Ads Test Extra Call Out Extensions

Google is testing call-out extensions in Local Service Ads (LSAs) to enhance visibility and provide more business highlights. This feature adds a new section under LSAs, offering businesses an opportunity to showcase key information and stand out more effectively in competitive local search results.

Google tightens ad policies to align with Search spam rules

Google has updated its ad policies to align with Search spam rules, disapproving ads linking to sites penalized for spam violations. Advertisers must monitor Google Search Console for manual actions, as these can now impact both organic and paid traffic.

Social Media Highlights📲

Honey controversy, explained: Why a YouTuber claims coupon-finder is ‘exploiting' influencers

The Honey browser extension faces backlash after a YouTuber criticized its data collection practices, sparking privacy concerns. While Honey helps users save money with coupon codes, critics argue its extensive data access could compromise user privacy. 

X Increases X Premium+ Price by 30%

X (formerly Twitter) has increased the subscription price for X Premium in the U.S. to $16 per month on iOS and Android, with web pricing at $11. This move aims to boost revenue but may deter users from upgrading.

Facebook Thinks AI Bots Will Be Your New Social Media Friends

Meta, Facebook's parent company, is introducing AI bots as virtual social media friends. These bots will have profiles, generate content, and interact with users via messages and story replies. With tools like AI Studio, Meta aims to boost engagement and compete with platforms like TikTok and YouTube.

Ad Network of the Week💸

Adsterra

Adsterra

Adsterra is a leading ad network that connects advertisers and publishers, offering diverse ad formats such as pop-unders, native ads, and interstitials. It was established in 2013, serving over 35 billion impressions per month across 248 geographies. With more than 200,000 successful campaigns and 35,000 direct publishers. Known for its high CPM rates, Adsterra enables effective monetization strategies for websites and social media, catering to a global audience.

Wishing you a prosperous New Year filled with growth and success🖐🏼

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Stephanie

I'm a marketing professional with over 4 years of experience in affiliate marketing. I've been blogging for 6 years and have written on everything from how to become a blogger, SEO tips, blogging for beginners, social media marketing and so much more. I love travelling and have been fortunate enough to see many different parts of the world.

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