Hello and welcome! In this newsletter, we bring you the latest trends and strategies to fuel your marketing campaings.
SEO Insights📈
New Report Shows AI Overviews Trends Are Stabilizing
The report also indicates a general trend towards stability in AIO citations, with decreased volatility and slower daily growth, suggesting AIOs are maturing and becoming more predictable for marketers.
How to monitor brand visibility across AI search channels
This explores the difficulties of tracking brand visibility in AI-driven search platforms and adapting SEO and digital PR strategies accordingly. It’s shifting from keyword tracking to topic-based monitoring, mentioning tools to assist.
Google Sitelinks Search Box Now Really Gone
We're saying bye to the sitelinks search box in Google Search results starting Nov 21, 2024, as usage has dropped. This doesn't affect rankings or other sitelinks. The corresponding markup doesn't need to be removed, but won't be used by Google.https://t.co/RocxcjyXi4 pic.twitter.com/sJO3stqdKJ
— Google Search Central (@googlesearchc) October 21, 2024
Google has officially removed the Sitelinks search box feature from search results, citing declining usage over the past decade. The removal, initially scheduled for November 21, 2024, was fully implemented on November 27.
Google Tests Bare-Bones Hotel Search In Three EU Countries
ICYMI: Google Tests Bare-Bones Hotel Search In Three EU Countries. via @MattGSouthern: https://t.co/YuWwH5Ww5a#seonews #Google #SEO
— SearchEngineJournal® (@sejournal) November 30, 2024
Google is testing a simplified hotel search in Germany, Belgium, and Estonia, removing maps and hotel listings to comply with the Digital Markets Act. The experiment replaces these features with standard blue links to hotel websites and comparison sites.
Google Search Sees UK Decline, Users Express Low Trust In AI
ICYMI: Google Search Sees UK Decline, Users Express Low Trust In AI. via @MattGSouthern: https://t.co/2xpwj3kEB6#seonews #Google #SEO
— SearchEngineJournal® (@sejournal) December 1, 2024
Google's dominance in UK search is slipping, with its reach dropping from 86% to 83%. This decline coincides with growing skepticism towards AI-powered search results, as only 18% of users trust their accuracy.
Affiliate Marketing Updates💰
Google’s Crackdown on Parasite SEO: What It Means for Affiliates
Google is ramping its fight against “parasite SEO,” a tactic that exploits reputable websites to boost search rankings with subpar content. This crackdown affects affiliates, underscoring the importance of ethical SEO practices and high-quality content creation.
Media Buying- AdTech News📢
Google adds WhatsApp ‘conversation started’ conversion action
Google adds WhatsApp ‘conversation started’ conversion action via @TheMarketingAnu https://t.co/CgtjnF3s90 pic.twitter.com/hQnckKTPBR
— Search Engine Land (@sengineland) November 25, 2024
Google Ads has introduced a new conversion action called “conversation started” for WhatsApp message assets. This feature allows advertisers to track when users engage with their ads by initiating a WhatsApp conversation.
Google Confirms Latency Issues With Google Ads Interface
Google has acknowledged widespread performance issues affecting the Google Ads console. Users are experiencing error messages, high latency, and unexpected behavior while accessing the platform.
Google faces £7 Billion UK class action over search monopoly
Google faces £7 Billion UK class action over search monopoly via @TheMarketingAnu https://t.co/KFVYM7DIGY pic.twitter.com/0PDzDKqUPf
— Search Engine Land (@sengineland) November 26, 2024
A £7 billion class action lawsuit against Google in the UK has been approved. The case accuses Google of abusing its search market dominance, forcing Android manufacturers to preinstall its apps, and paying Apple for default search status.
Social Media Highlights📲
YouTube Previews AI Tools To Overcome Creative Blocks
ICYMI: YouTube Previews AI Tools To Overcome Creative Blocks. via @MattGSouthern: https://t.co/eYH6fDNpi5#smmnews #SMM #SocialMediaMarketing #SEO
— SearchEngineJournal® (@sejournal) December 1, 2024
YouTube is introducing new AI-powered features to its Inspiration Tab, aimed at helping creators overcome creative blocks and enhance their content. These tools will generate personalized video ideas, outlines, titles, and thumbnails based on audience insights and creator prompts.
Australian Government Votes to Ban Under 16s from Social Media Apps
Australia has enacted a law prohibiting children under 16 from using social media to safeguard their mental health, mandating companies to implement measures against underage access or face fines up to AU$50 million.
Affiliate Network of the Week💸
Affgrade
Affgrade is a premier affiliate marketing platform designed for marketers and businesses seeking to enhance their online presence. Offering comprehensive tools, resources, and expert guidance, Affgrade empowers users to optimize their campaigns and maximize conversions.
And that's a wrap! We're excited to see how you'll apply these ideas. Catch you next time for more marketing magic!
