Attention, marketing mavens! Your weekly dose of game-changing SEO tactics and industry buzz has arrived.
SEO Insights📈
Google Marauding Black Holes With Clustering & Error Pages
Google's Allan Scott explains “marauding black holes” in search, where error pages with identical checksums cluster together. To avoid this issue, webmasters should serve correct HTTP codes (404, 403, 503) or provide clear error messages, as only 200 status pages are susceptible to these black holes
Google: Host Resources On Different Hostname To Save Crawl Budget
ICYMI: Google: Host Resources On Different Hostname To Save Crawl Budget. via @MattGSouthern: https://t.co/4gFC06b3Pl#seonews #Google #SEO
— SearchEngineJournal® (@sejournal) December 7, 2024
Google's “Crawling December” provides recommendations for website owners, including hosting resources on separate hostnames and using cache-busting parameters wisely, to improve crawling efficiency and site indexing.
Google: Focus On Field Data For Core Web Vitals
Google emphasizes the importance of using field data for Core Web Vitals, rather than relying solely on lab data from tools like PageSpeed Insights and Lighthouse. Google prepares to update settings in PageSpeed Insights, which is to improve performance scores in Lighthouse tests.
Google Search makes it easier to search without personalization
Google Search makes it easier to search without personalization via @rustybrick https://t.co/PxsmP2uZvo pic.twitter.com/5C80w06PDr
— Search Engine Land (@sengineland) December 5, 2024
Google has introduced a new feature allowing users to disable personalized search results by clicking a link in the footer. This change enables searchers to view unfiltered results and potentially see different websites, which could impact visibility for site owners and marketers
Google Uses About 40 Signals To Determine Canonical URLs
Google employs approximately 40 signals to determine canonical URLs. When signals conflict, the system falls back on lesser signals, emphasie the importance of implementation of canonicalization to improve site crawling, indexing, and search visibility.
Affiliate Marketing Updates💰
UK eCommerce Firms Now Prioritizing Sustainability: Why This Matters for Affiliate Marketers
This shift presents significant opportunities for affiliate marketers to align their campaigns with eco-conscious brands, tap into growing consumer demand, and potentially achieve higher engagement and conversion rates.
Telegram unveils Affiliate Programs for Mini Apps, AI Sticker Search, and more
Telegram unveils Affiliate Programs for Mini Apps, AI Sticker Search, and more https://t.co/3LGFvrddoz pic.twitter.com/7Zz6ryfXzw
— FoneArena Mobile (@FoneArena) December 7, 2024
Telegram introduces Affiliate Programs for content creators and mini app developers, allowing them to monetize their efforts and earn Stars. The update also includes AI-powered sticker search, collage creation for Stories, with these being rolled out to beta users across platforms.
Media Buying- AdTech News📢
Google to launch new Dating and Companionship Ads policy
Google to launch new Dating and Companionship Ads policy via @TheMarketingAnu https://t.co/0VOsz8sQ0h pic.twitter.com/l6drmFRSxX
— Search Engine Land (@sengineland) December 5, 2024
Google is introducing a new Dating and Companionship Ads policy in March 2025, requiring advertisers to obtain certification before running related ads. The policy aims to combat exploitative content, bans certain ad types, and restricts others, for user protection and transparency in the dating ad space.
Canada sues Google over ad tech – and it’s not alone
Canada is suing Google for allegedly manipulating the online advertising market, seeking to split its ad tech tools and impose a financial penalty. This lawsuit joins a trend of legal actions against Google, including cases in the US, as countries attempt to curb the tech giant's market dominance.
Perplexity expands its publisher program
Perplexity expands its publisher program https://t.co/XB9ketLGbe
— TechCrunch (@TechCrunch) December 5, 2024
Perplexity, an AI-powered search engine, is expanding its publisher program with new partnerships, such as LA Times and Adweek and many more platforms, offering revenue sharing and performance metrics.
Social Media Highlights📲
Court Rejects TikTok’s Effort to Negate US Sell-Off Bill
A federal judge has dismissed TikTok's lawsuit challenging a U.S. bill that could lead to a nationwide ban. The ruling allows the legislation to proceed, potentially forcing ByteDance to sell TikTok's U.S. operations or face restrictions.
X’s Grok AI chatbot is now available to all users
X’s Grok AI chatbot is now available to all users https://t.co/rs25qTh297
— The Verge (@verge) December 6, 2024
Elon Musk's AI chatbot, Grok, is now accessible to all X Premium+ subscribers, offering real-time information and a “rebellious” personality. The chatbot, developed by Musk's xAI company, aims to compete with other AI assistants and has sparked controversy due to its uncensored responses.
Affiliate Network of the Week💸
BitcoinPenguin
BitcoinPenguin Affiliates offers a lucrative program for promoting their cryptocurrency casino. Affiliates can earn up to 50% revenue share, with commissions based on the number of referred players. It supports various cryptocurrencies for payments and offers CPA plans upon request. The casino features a wide range of games from reputable providers and prioritizes user anonymity and security.
Time to log off and recharge those marketing batteries. See you soon for another round of insights!
