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SEO Insights📈
Google’s Updated Crawler Guidance Recommends ETags
Google has enhanced its crawler documentation with detailed guidance on HTTP caching mechanisms. It recommends the use of ETag headers over Last-Modified headers for more precise content validation.
Exploit reveals how and why Google ranks content
The findings exposed eight query semantic classes and showed how Google evaluates site quality based on brand visibility, user interactions, and anchor text. The research team analyzed 2 terabytes of data across 90 million queries.
Google Warns: Beware Of Fake Googlebot Traffic
Google Warns: Beware Of Fake Googlebot Traffic. via @MattGSouthern: https://t.co/1cusLtSDFX#seonews #Google #SEO
— SearchEngineJournal® (@sejournal) December 16, 2024
Google cautions website owners about fake Googlebot traffic, which originates from third-party scrapers, distorting analytics and consuming resources. Issues with fake crawlers can be mitigated through IP blocking, DNS verification, and bot detection methods.
Google Rolls Out December 2024 Core Update
The company uses multiple ranking systems and releases updates when they're ready, advising creators to focus on producing helpful, people-first content.
Google: Search Console API Does Not Support New 24-Hour View
Google Search Console 24 hour view not in API, Google said https://t.co/B2M7Y3pgYP
— SE Roundtable (@seroundtable) December 16, 2024
The Google Search Console API does not support the new 24-hour view filter available in the web interface, but it does provide similar data when set to include fresh data
Affiliate Marketing Updates💰
Affiliate Marketing Spend in the US Set to Exceed $10 Billion
The affiliate marketing industry is booming, with US spend projected to surpass $10.72 billion this year—a 15% year-on-year increase!
— Affiverse (@affiverse) December 16, 2024
💡 Explore what this means for brands, marketers, and influencers: https://t.co/PSHznyXYUR#AffiliateMarketing #eCommerceGrowth #CreatorEconomy
The growth of affiliate marketing in the US, highlighting that spending in this sector is projected to surpass $10 billion, driven by increased digital advertising and e-commerce trends.
TikTok Approves Asset Entities as an Official TikTok Shop Partner
Asset Entities has been approved as an official TikTok Shop Partner after acquiring TikTok Money Machine in November 2024, enabling brand-creator connections and tapping into TikTok's $20 Billion revenue stream from its 1.2 Billion users.
Media Buying- AdTech News📢
Australian class action targets Google’s ad tech platforms
Australian class action targets Google’s ad tech platformshttps://t.co/QEXBgvCeMg
— Mumbrella News (@Mumbrellanews) December 16, 2024
A class action lawsuit has been filed in Australia against Google, alleging that the company's ad tech platforms have engaged in anti-competitive practices, potentially harming advertisers and publishers
Google Ads tests AI-powered reporting tool
Google Ads tests AI-powered reporting tool via @TheMarketingAnu https://t.co/xfszvgDGLz pic.twitter.com/CQH9dUOkO6
— Search Engine Land (@sengineland) December 16, 2024
Google Ads is testing an AI-powered reporting tool that allows advertisers to generate custom reports using natural language prompts, simplifying data analysis and campaign optimization.
Facebook global ad revenue to surpass $100B in 2024: WARC
Meta's flagship platform Facebook is poised to join Google in the elite $100 billion ad revenue club in 2024, with U.S. ad spending projected to hit $39.5 billion, marking an 11.6% increase year-over-year.
Social Media Highlights📲
TikTok Challenges Removal Order in Canada
TikTok is challenging a removal order issued by the Canadian government, arguing that the decision lacks sufficient evidence and could set a harmful precedent for digital rights and free speech.
Snapchat Partners With McDonald’s To Test Promoted Places On Snap Map
Snapchat has begun the first Australian test of new ad placement, Promoted Places, with local launch partner McDonald’s.https://t.co/vMY0iBg9bk pic.twitter.com/IqFm7AOBnh
— B&T (@bandt) December 17, 2024
Snapchat has introduced Promoted Places on Snap Map in Australia, with McDonald's as the first partner, aiming to engage Gen Z users by highlighting sponsored locations on the map.
Everything you need to know about Florida's social media ban for minors
The law, effective from January 1, 2025, has sparked debate over privacy and free speech rights, with legal challenges. Florida's new law requires parental consent for minors 14 to 16 for use social media and a ban on minors below 14 to use social media, to protect children from online dangers.
Affiliate Network of the Week💸
Profit Pixels
Profit Pixels is a affiliate network specializing in high-paying CPA offers primarily in the crypto and Forex sectors. Launched in 2018 and made public in 2020, it provides over 80 in-house offers with no minimum payout requirement, allowing affiliates to earn weekly through various payment methods, including cryptocurrencies. The platform features advanced tracking technology, real-time statistics, and a unique One Link tool that optimizes traffic routing to maximize conversions across multiple GEOs.
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