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SEO Insights📈
Google’s Updated Machine Learning Courses Build SEO Understanding
Google’s Updated Machine Learning Courses Build SEO Understanding. via @martinibuster: https://t.co/Xz76NyUiSg#seonews #Google #SEO
— SearchEngineJournal® (@sejournal) November 15, 2024
Google enhances SEO knowledge with updated ML crash course, featuring new LLM and AutoML modules for better understanding of search algorithms and AI technologies.
Google’s AI Search Experiment: “Learn About”
Google launches AI-powered “Learn About” feature in Labs, offering interactive exploration of topics through visual menus, summaries, and curated content, exclusively available to US users 18+ in English.
Page speed optimization: Everything you need to know
Page speed optimization: Everything you need to know via @makhyan https://t.co/CgWFGT6Qs7 pic.twitter.com/imhkMkOrAM
— Search Engine Land (@sengineland) November 15, 2024
Core Web Vitals and page speed optimization guide reveals 90% user drop-off for 5-second load times, outlines 9 essential steps including minification, caching, and CDN implementation for enhanced search visibility.
Google November 2024 Core Update Heats Up This Weekend
Google's November core update intensifies with widespread impact: 40-50% traffic fluctuations reported, Reddit and major sites gaining prominence, while smaller websites experience significant volatility in rankings and ad revenue.
When To Use Nofollow On Links & When Not To
When To Use Nofollow On Links & When Not To. via @JulieJoyce: https://t.co/30s70U8Dkt
— SearchEngineJournal® (@sejournal) November 9, 2024
#SEO
Comprehensive guide reveals nofollow link best practices: use sponsored tags for paid content, UGC for user comments, and standard nofollow as a catch-all, while Google now treats these attributes as “hints” rather than directives since March 2020.
Affiliate Marketing Updates💰
Join 400+ Affiliate Leaders at ABC Bangkok Meetup 2024
ABC Bangkok 2024 transforms into dual-event powerhouse: MeetMarket networking summit on Dec 3rd featuring industry giants like Newsbreak and DigiStore24, followed by grand ABC Fest celebration at LEVELS Club on Dec 5th with 400+ global affiliate professionals.
How Affiliates Can Use YouTube’s Hyperlinked Comments to Drive Engagement and Conversions
YouTube's new hyperlinked comments feature empowers affiliate marketers to strategically place clickable links within comments, enabling direct traffic generation and improved conversion rates while maintaining authentic community engagement.
Trump victory could drive crypto integration in U.S. iGaming, open new opportunities for affiliates
Potential Trump presidency signals major iGaming shift: cryptocurrency integration in US gambling markets could create lucrative opportunities for affiliates through expanded payment options and regulatory changes in online betting sector.
Media Buying- AdTech News📢
Meta to Introduce Ads on Threads in Early 2025
Meta to introduce ads on Threads in early 2025, the Information reports https://t.co/4pQ3XVAoeS pic.twitter.com/3xEzVuvEci
— Reuters (@Reuters) November 13, 2024
Meta plans limited Threads advertising rollout in 2025, but analysts predict minimal impact due to overlapping Instagram user base, despite platform's $39.8B quarterly ad revenue and potential exodus from X platform.
Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP
As Spotify closes in on its first-ever profitable year, media buyers say advertisers are changing the way they spend on the platform. https://t.co/O22YorhlQB
— Digiday (@Digiday) November 16, 2024
Spotify's programmatic ad spend surges as it builds its own SSP, with media buyers reporting a 75% increase in platform investment, driven by easier access to podcast and music inventory and enhanced measurement capabilities.
Social Media Highlights📲
Some Brands Turned Off TikTok Smart+ After Inconsistent Performance
Some Brands Turned Off TikTok Smart+ After Inconsistent Performance #socialmediamarketing https://t.co/BS5KC6lUpa
— ListenFirst (@listenfirst) November 7, 2024
TikTok's AI-powered Smart+ ad tool delivers mixed results, with some brands reporting higher ROAS and broader reach, while others criticize inconsistent performance, lack of revenue transparency, and high costs for web campaigns.
AMA Recap: Reddit Leadership On Leveraging The Platform For Business Success
Reddit executives reveal key strategies for business success in 2024, emphasizing authenticity, community-driven advertising, and long-term user retention, while brands are encouraged to blend organic engagement with paid ads for maximum impact.
Affiliate Network of the Week💸
Vortex Alpha
Vortex Alpha empowers affiliates with high-converting offers across verticals like gambling, finance, and crypto, providing top CPA payouts, dedicated account managers, and trusted brand partnerships to maximize revenue and campaign performance.
Thanks for joining us! Stay inspired, stay informed, and we’ll catch you in the next edition. Until then, keep pushing boundaries!💪🏻
