Newsletter 2 July 2024

Welcome to this week's digital marketing newsletter, your go-to source for the latest updates in SEO, affiliate marketing, media buying, and social media.🗞️

Let's dive into the most recent developments that you need to know.

SEO Insights🚀

1. AI and E-E-A-T in SEO

The role of Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) in SEO continues to evolve, with Google emphasizing quality content over specific ranking signals. Transparency and ethical practices are becoming increasingly important for maintaining high search rankings.

2. Google Warns of Soft 404 Errors Impacting SEO

Google Analyst Gary Illyes highlights the significance of soft 404 errors, which occur when non-existent pages return a “200 OK” status code. These errors mislead web crawlers, wasting resources and potentially harming SEO by excluding such pages from search results. Proper error handling is essential.

3. Bing Updates Webmaster Guidelines to Combat Prompt Injection

Bing has updated its Webmaster Guidelines to include prompt injection attacks, a cyber threat targeting large language models (LLMs). These attacks manipulate AI systems to leak data or spread misinformation. Websites using such tactics risk demotion or delisting from Bing's search results. Proper adherence is crucial.

4. Embrace “Search Everywhere Optimization” Beyond Google

SEO is evolving into “search everywhere optimization,” urging marketers to optimize for platforms beyond Google, including YouTube, TikTok, ChatGPT, and Amazon. As search becomes more fragmented, it's crucial to adapt strategies to maintain and grow organic traffic across diverse platforms.

5. Google Reveals Methods for Measuring Search Quality

Google's Elizabeth Tucker explains their multifaceted approach to measuring search quality, including user surveys, human evaluators, and behavioral analysis. Emphasizing relevance, accuracy, and trustworthiness, Tucker highlights the importance of adapting to evolving user behaviors and maintaining high-quality, user-centric content for better SEO performance.

Affiliate Marketing Updatesđź’°

6. DeepCI Rebrands to PartnerMatrix Intelligence for All-in-One Affiliate Solution

DeepCI rebrands to PartnerMatrix Intelligence

DeepCI has rebranded to PartnerMatrix Intelligence, aiming to provide a comprehensive affiliate management and data-tracking platform. This rebranding consolidates their services under the PartnerMatrix brand, empowering affiliate managers to create, manage, and analyze programs seamlessly from a single, user-friendly interface.

7. Octo 2.0 Anti-Detection Browser Launches with Enhanced Features

Octo Browser 2.0 introduces a redesigned interface, enhanced sorting and search capabilities, mass profile creation, and two-factor authentication. These upgrades aim to improve user experience and security, making it a powerful tool for affiliate marketers and privacy-focused users.

Media Buying News📢

8. Stricter Consent Management for Advertisers

Advertisers must now implement stricter consent management practices to comply with EEA and UK standards. This change is crucial for maintaining ad visibility and avoiding regulatory penalties.

9. Apple Expands 30% Fee on Facebook and Instagram Ads Globally

Starting July 1, Apple will extend its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide. This move could significantly impact digital advertising costs and strategies, prompting businesses to consider alternative ad purchasing methods to avoid the fee.

Social Media Highlights📱

10. Gen Z Prefers Reddit Over Google for Product Searches


A new study reveals that Gen Z is shifting from Google to Reddit for product searches. Frustrated by unreliable search results, they trust Reddit's community-driven insights. This trend underscores the need for marketers to focus on creating trustworthy, accurate content and engaging with niche online communities.

Affiliate Network of the Weekđź’¸

AdCombo CPA Network

AdCombo Logo

Discover AdCombo CPA Network, offering exclusive COD offers, sky-high payouts, and low-competition GEOs. With over 12 niches and payments twice a week, AdCombo provides user-friendly tools and real-time tracking, making it a top choice for affiliates seeking high conversions and reliable earnings.

Stay updated with the latest digital marketing trends, and have a fantastic week ahead!đź’Ą

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