Master the art of digital marketing with this week's highlights on SEO tips and marketing strategies!
SEO Insights📈
Bing Image Creator is now directly in Bing search and faster
Bing Image Creator is now directly in Bing search and faster via @rustybrick https://t.co/NUCdHSCQ8A pic.twitter.com/G5NFSpMWgR
— Search Engine Land (@sengineland) December 18, 2024
Bing Image Creator now integrates directly into Bing search and Microsoft Edge, using the DALL-E 3 PR16 model for faster, higher-quality image generation. Users can create, share, and save images easily, with improved navigation and light/dark modes.
AI Crawlers Account For 28% Of Googlebot’s Traffic, Study Finds
A Vercel study reveals AI crawlers, including GPTBot and Claude, account for 28% of Googlebot’s traffic, with nearly 1 billion monthly requests. These bots prioritize HTML and images but struggle with JavaScript and 404 errors.
Google Offers Its Required Remedies In DOJ Antitrust Case
Google remedies in the DOJ antitrust case https://t.co/wHejcGrlUg
— SE Roundtable (@seroundtable) December 23, 2024
Google proposed remedies in its DOJ antitrust case, including allowing multiple default search agreements for browsers, making Android agreements non-exclusive, and unbundling Google Play. Additionally, Gemini distribution won't be required for three years.
Google December 2024 Spam Update Deindexing & Deranking Some Sites Hard
The Google December 2024 Spam Update, launched on December 19, has caused significant disruptions, with reports of sites losing rankings, traffic drops, and deindexing. While some see recovery signs, others claim the update favors spam over quality content.
Bing Search gets faster, more accurate and efficient through SLM models and TensorRT-LLM
Bing Search gets faster, more accurate and efficient through SLM models and TensorRT-LLM via @rustybrick https://t.co/rrWSEQi8Ve pic.twitter.com/SoNMxS0307
— Search Engine Land (@sengineland) December 17, 2024
Bing Search has improved speed, accuracy, and cost efficiency by adopting SLM models, which offer 100x throughput over LLMs, and integrating TensorRT-LLM. These advancements enable faster response times, more precise search results, and reduced operational costs.
Affiliate Marketing Updates💰
Meta Launches Updated Affiliate Link Displays in Posts and Comments
Meta has enhanced affiliate link visibility across Facebook content, introducing prominent displays in Reels, videos, photos, and text posts. The update includes bottom-banner placement, improved comment section integration, and an auto-detection system for affiliate links.
Media Buying- AdTech News📢
Microsoft Launches Multi-Format Campaigns for Audience Ads
Microsoft Launches Multi-Format Campaigns for Audience Ads. via @brookeosmundson: https://t.co/EllYByNrW2#ppcnews #PPC #PaidSearch #SEM #SEO
— SearchEngineJournal® (@sejournal) December 23, 2024
Microsoft has introduced multi-format campaigns for audience ads, enabling advertisers to run multiple ad formats, including text, images, and videos, within a single campaign. This feature simplifies campaign management, reach, and optimizes performance by using AI-driven automation.
Google Ads Tests Search Ads Without Ad Descriptions
Google Ads tests search ads without ad copy https://t.co/Nmq0uR3uD2
— SE Roundtable (@seroundtable) December 23, 2024
Google Ads is testing search ads without ad descriptions to evaluate their impact on performance. This experiment, highlights concerns about increasing automation and reduced transparency in ad metrics.
LinkedIn tests personal post boost option
LinkedIn tests personal post boost option via @TheMarketingAnu https://t.co/KItG1qyZ8e pic.twitter.com/wSPiBcNGpq
— Search Engine Land (@sengineland) December 17, 2024
LinkedIn is testing a paid feature allowing individual users to boost the visibility of personal posts, including text, images, articles, and videos. Currently available to U.S. Premium Business subscribers, this tool aims to enhance personal branding.
Social Media Highlights📲
Snap overhauls creator monetization, raises performance bar
Snap overhauls creator monetization, raises performance bar via @TheMarketingAnu https://t.co/2DSvmivgjF pic.twitter.com/ivQDqBquJi
— Search Engine Land (@sengineland) December 17, 2024
Snap is revolutionizing creator monetization with a new program launching February 1st, requiring minute-long videos for ad revenue sharing. Creators must meet strict eligibility criteria: 50,000 followers, consistent posting, and significant view metrics.
Instagram Implements Screenshot Blocking for View-Once Media
Instagram has rolled out screenshot blocking for “View Once” content and Vanish Mode in DMs, enhancing privacy and security measures. The feature prevents users from capturing temporary content, similar to Snapchat's approach.
Ad Network of the Week💸
PopAds
PopAds is a premium advertising network specializing in pop-under and pop-up ad formats, offering advanced targeting capabilities across 40+ countries. With a minimum deposit of $10, advertisers can use features like landing page prefetching and AdScore traffic validation for enhanced performance. The platform uses a state-of-art bidding system starting at $1.00 per 1000 popunders, while publishers benefit from daily payments and no minimum traffic requirements.
Stay searchable and remarkable! Catch you in the next algorithm update. See you next week.🖐🏼
