Welcome, digital spearheads for your weekly dose of SEO sorcery and marketing magic,
SEO Insights📈
Google: Page-Level & Site-Wide Signals Both Matter For Rankings
This clarification emphasizes the importance of maintaining high-quality content on individual pages while also focusing on overall website quality. This means striking a balance between optimizing individual pages and improving site-wide signals to enhance their search performance.
Google’s site reputation abuse policy is a band-aid for a bullet wound
Today we shared an update to our site reputation abuse policy. See our blog post for more details on what changed and why:https://t.co/cLm3vzhtvR
— Google Search Central (@googlesearchc) November 19, 2024
Google's updated site reputation abuse policy aims to curb the misuse of domain authority by large websites hosting third-party content to manipulate search rankings.
Google Search Console Indexing Reports Lagging By 7 Days
Google Search Console's indexing reports are experiencing a delay of 7 days, leaving SEO professionals and website owners unable to access up-to-date information on page indexing. This delay is causing frustration among users who rely on these reports to monitor how Google indexes their site changes.
Google May Have to Sell Chrome Browser To Comply With DOJ Ruling
ICYMI: Google May Have to Sell Chrome Browser To Comply With DOJ Ruling. via @MattGSouthern: https://t.co/9uZqnNG8Bl#seonews #Google #SEO
— SearchEngineJournal® (@sejournal) November 24, 2024
The U.S. Department of Justice (DOJ) has proposed that Google divest its Chrome browser and potentially the Android operating system to dismantle its alleged monopolistic control in online search and advertising
GraphRAG 2.0 Improves AI Search Results
The update not only slashes computational costs by 77% but also delivers more specific, credible search results, marking a significant leap forward in the quest for smarter and more responsive AI search technology.
Affiliate Marketing Updates💰
Affiliate Meet-Ups
Affiliate Meet-Ups is a premier networking platform for affiliate marketers looking to elevate their game. These events offer opportunities to connect with industry experts, learn cutting-edge strategies, and forge valuable partnerships. The upcoming Affiliate World Bangkok event held on 4th December 2024 at Hard Rock Cafe, Bangkok promises to be a highlight, bringing together top affiliates from across the globe.
At this Bangkok meetup, attendees can expect insightful discussions on media buying, particularly focusing on Facebook and Meta platforms. Expert speakers will share the latest trends and tactics, helping marketers navigate the ever-changing digital landscape.
What Meta’s New ‘Views’ Metric Means for Affiliate Marketers
This change demands a strategic pivot for marketers, emphasizing high-quality, attention-grabbing content that can capture audience interest within the crucial first second of exposure.
Google Shopping Updates: A Boost for Affiliate
The introduction of new features like price insights and product comparison tools enhances the user experience, potentially driving more traffic to affiliate links.
Media Buying- AdTech News📢
How The DOJ’s Remedies for Google’s Search Case Will Impact the Ad Industry
This move could challenge Google's dominance, as advertisers would need to adapt to a fragmented data environment, while privacy concerns and data security issues could arise from mandated data sharing.
Publishers Grapple With A Lack Of Control Over Deal Curation
Publishers often face challenges in controlling deal curation, which impacts their ability to optimize ad revenue effectively. This lack of control can lead to inefficiencies in ad placements and reduced monetization opportunities.
Meta Might Be Right About AI Ad Spend
Meta advises launching new ads weekly in Advantage+ Shopping Campaigns. Brands like Kitsch and ObjectsHQ boost performance with creative testing and AI tools, seeing higher ROAS and lower CPA. https://t.co/bWhuKh0hxE
— AdExchanger (@adexchanger) November 19, 2024
These success stories suggest that Meta's recommendation to frequently launch new ads and leverage AI capabilities may indeed be a winning formula for advertisers looking to maximize their campaign effectiveness and ROI
Social Media Highlights📲
YouTube Takes On TikTok With New ‘Jewels’ Tipping System
ICYMI: YouTube Takes On TikTok With New ‘Jewels’ Tipping System. via @MattGSouthern: https://t.co/9fyO5y9ACD#smmnews #SMM #SocialMediaMarketing #SEO
— SearchEngineJournal® (@sejournal) November 24, 2024
This innovative tipping mechanism allows viewers to shower creators with animated gifts during vertical livestreams, potentially boosting engagement and revenue for content makers
Longtime Twitter Exec Matthew Derella to Lead LinkedIn Marketing Solutions
Derella, known for his tenure as Twitter's chief customer officer, aims to enhance LinkedIn's ads business by focusing on talent development and customer success.
Affiliate Network of the Week💸
CommissionSoup
As a top Cost per Action (CPA) affiliate network, they focus on delivering qualified leads through transparent and scalable solutions. With a track record of success since 2000, CommissionSoup has helped clients acquire over a million new customers annually, making them a go-to partner for financial services digital marketing.
Thank You for your time and that's wrap for this week's SEO and marketing roundup. See you until next edition turn insights into action!
