Welcome back! Let’s look at this week’s top marketing and SEO highlights—everything you need to know in just a few minutes!
SEO Insights📈
1. Google On Diagnosing Multi-Domain Crawling Issues
John Mueller from Google explained that issues with multi-domain crawling often stem from shared infrastructures like CDNs. He recommended using Search Console to pinpoint these problems, noting that temporary crawling interruptions usually don't impact search rankings significantly.
2. Does Google Search Use ARIA? Likely Not.
Google representatives clarified that ARIA attributes improve web accessibility but do not directly influence SEO or search rankings. They recommend using ARIA for its intended purpose rather than as an SEO strategy.
3. Google’s Mueller Dismisses Core Web Vitals Impact On Rankings
John Mueller from Google stated that while Core Web Vitals matter, their effect on rankings is minimal compared to content quality. He highlighted the importance of user experience, noting that a poor experience can lead to losing visitors.
4. Google Search Ranking Volatility Again On October 26th & 27th & 23rd & 24th
Recent reports highlight significant volatility in Google search rankings observed around October 23-24 and again on October 26-27. SEO experts have noted unusual fluctuations in website traffic, with many experiencing dramatic gains and losses, suggesting ongoing instability in search results.
5. New Google Trends SEO Documentation
Google has launched updated documentation on Google Trends, offering valuable insights for marketers on utilizing the tool for keyword research and trend analysis. This resource is designed to enhance SEO strategies and improve brand visibility.
6. Google To Retire Sitelinks Search Box In November
Google will retire the sitelinks search box on November 21 due to decreased usage, though it won't impact search rankings or existing sitelinks. While website owners can keep the related structured data, it's no longer necessary as the feature will be discontinued.
Affiliate Marketing Updates💰
7. TikTok and Amazon Battle for Dominance in the Affiliate Marketing Space
TikTok and Amazon are competing for leadership in affiliate marketing by enhancing features for creators. TikTok is boosting its Shops for direct sales, while Amazon’s Inspire blends social media and shopping, creating fresh opportunities for affiliates.
8. Expanding Horizons: How Affiliates Can Tap Into Global Markets
Affiliate marketers are increasingly exploring global markets, like Canada, to unlock new revenue streams. Success hinges on adapting strategies for local audiences through effective localization, building trust with genuine content, and navigating different regulations and platforms.
Media Buying- AdTech News📢
9. YouTube adds channel-level ad category blocking controls
YouTube has introduced channel-level ad category blocking controls, allowing creators to manage the types of ads displayed on their channels directly through YouTube Studio. This change aims to enhance brand safety but may also affect revenue by limiting ad placements.
10. Google Ads unveils Page-specific Assets for Performance Max
Google Ads has introduced a new feature allowing advertisers to create tailored assets based on specific web pages, enhancing the relevance of ads in Performance Max campaigns. This aims to improve ad performance by aligning creatives more closely with user intent and webpage content.
11. Google Search Ads Travel Feeds To See Prices, Images & More Rich Results
Google has enhanced its search ads for travel by integrating travel feeds, allowing advertisers to showcase real-time details like hotel prices and ratings. This update aims to improve engagement, with some advertisers experiencing up to a 20% boost in click-through rates.
12. Google Ads Gains Sharable Ad Previews, Asset Experiments & Final URL Expansion
Google Ads has rolled out new features, including sharable ad previews for Performance Max campaigns and asset experiments to optimize ad performance. The Final URL expansion tool will also help advertisers test landing pages to match user intent better.
Social Media Highlights📲
13. Meta Shares Ad Creation Tips at Restaurants Summit
At the Restaurants Summit, Meta shared key ad creation tips focused on enhancing human connection in food advertising. They stressed the effectiveness of engaging visuals and quick transitions to attract customers, reflecting current trends in online research before dining decisions.
14. An Overview of YouTube Ad Formats and Tips [Infographic]
This infographic provides an overview of various YouTube ad formats, including TrueView In-Stream, Discovery Ads, Non-Skippable Ads, and Bumper Ads. Each format serves different marketing goals, from building brand awareness to driving user engagement, along with tips for effective use and targeting strategies.
Affiliate Network of the Week💸
FireAds
FireAds is a global affiliate network that connects publishers and advertisers to create effective partnerships. It offers various earning opportunities, including cost-per-action and cost-per-lead models, making it accessible for both seasoned professionals and newcomers.
Thanks for joining us! We’ll see you next time for more marketing and SEO updates!
