Incorporating AI into your performance marketing strategy is becoming increasingly necessary to stay competitive in the marketplace, which is apparent if you look at market projections for 2025. Predictive analytics, ad personalization, content creation, and fraud detection are just some of the aspects of performance marketing majorly impacted by the advent of AI.
As artificial intelligence enables highly accurate audience targeting by analyzing large datasets related to user behavior, preferences, and demographics, this precision leads to a marked increase in conversion rates for affiliate marketers. Beyond acquisition, it bolsters retention as well. Through machine learning, AI can deliver personalized content and product recommendations in real time. Personalized marketing driven by AI can boost customer satisfaction by up to 20%.
Artificial intelligence brings powerful capabilities to performance marketing practices — enabling unprecedented personalization, extracting insights from vast amounts of data, and protecting advertising budgets from fraudulent activities. Now let’s talk about its most common uses in the affiliate marketing industry.
Affiliate Vetting and Management
Affiliate networks report that AI-powered tools have reduced the time spent on manual affiliate vetting and management by up to 30%. This number is close to what we are observing internally at ClickDealer. From sending emails to optimizing ad campaigns, AI-powered automation tools are transforming how marketers work, leading to significant cost reduction and increased productivity.
Time-consuming data processing tasks are currently most affected by it. AI speeds up those processes which frees up valuable time to focus on brand awareness, growth marketing, or any other aspects of the business that require attention.
Predictive Analytics for Campaign Optimization
AI can be trained for pattern recognition, so instead of committing man-hours to figure out customer preferences and trends, companies can use AI to process the data and make adjustments based on the output as it sharpens its predictions based on historic and fresh data. The same pattern recognition is helpful in fraud detection, with solutions like Tapper filtering out bots from genuine traffic in PPC and social media campaigns.
Ad Creative Generation
It's not news that AI can generate high-quality ad creatives with a brief description and a press of a button. What used to require visual designers, copywriters, translators, composers, and animators can now be done with one subscription and five spare minutes. AI can also be used to come up with content ideas, generate outlines, and source facts for long-form advertising content.
However, when using AI for video generation and ad localization, be aware of potential risks. AI may misrepresent the brand or message, overlook cultural nuances, or face technical issues leading to inconsistencies or data loss.
Image generation is the most common and popular use of generative AI, which put it in the headlines over 4 years ago. The most prominent offerings in the sphere come from Midjourney, Stable Diffusion, DALL-E, and Leonardo. Each is trained on a different dataset and has its quirks and biases, so for optimal results, it is best to run prompts through multiple services and pick the ones best suited to your needs.
Modifying existing images is an often-overlooked feature of AI generators in ad creation, which can be used to align images' colors closer to the advertiser's brand book, upscale pictures, or add more vibrance to your creatives.
Video creatives are something generative AI has become much better at in the past two years, to the point where it is possible to create viable ads without a second of real footage. Still, it might take quite a few generations to achieve the desired results, so here are a few tips from our team on how to get the service to do what you need it to do quickly, using Invideo AI as an example:
You can also add a negative prompt — details that should definitely NOT be included in the video.
Doing all of the above will help you minimize the number of generations needed to get the video to come out to your specifications.
About ClickDealer
ClickDealer is a global affiliate network that has been at the forefront of performance marketing since its inception in 2012. With a focus on cost-per-action (CPA) campaigns, ClickDealer leverages cutting-edge technology and extensive industry expertise to optimize advertising strategies across diverse verticals, including finance, home improvement, and online gaming.
The platform offers affiliates access to exclusive offers in over 40 verticals, advanced tracking tools, and insights that drive six-figure campaigns. ClickDealer's strong partnerships with leading brands and local retailers ensure that affiliates can effectively target relevant audiences while maximizing their return on investment.
In Conclusion
In affiliate marketing, generative AI has lowered the entry barrier for affiliates by reducing costs of ad creative production, and streamlined the daily operations of affiliate networks, proving to be a net positive for the field. In the storm of constant innovations and regulations, it’s difficult to make long-term predictions about the role of AI in affiliate marketing, but wider adoption seems inevitable in 2025.
