As an Amazon seller, having a tool that can help you with all the operations related to Amazon operations in terms of marketing and campaigns is a bit difficult thankfully, In this Helium 10 Adtomic PPC Tool review, we'll be covering some important aspects of marketing while getting along with Amazon sellers tool for your business and amazon selling operations. And just in case you are wondering what PPC is and how everything can be done, Helium 10 is offering some great deals in terms of teaching you how things are to be done in Amazon PPC and campaigns. Well, we'll get to that later in the article.

In addition to all the important aspects of using Amazon advertising, we have also tried to cover all the important things which can be considered on the Amazon SEO part. Keep on reading this article to know the difference between organic sales and Amazon paid ads, which one will be beneficial for you, and which one will not be the suitable choice for your Amazon business operations.

So, let's take a deeper dive into the advanced features and tools offered by Helium 10 Adtomic and understand how they can help you.

Helium 10 Adtomic PPC Tool Review

Adtomic is one of the in-built tools offered by Helium 10, and what exactly makes Adtomic even better is the ease of use and working alongside it. Adtomic can help you in several things such as marketing campaigns, Amazon PPC, Bidding and much more.

Now looking after the reason how Adtomic can help you and what exactly it offers, we'll be looking after some of the features and built-in tools offered in Adtomic.

Similar to all the features and everything offered by Helium 10 in other aspects, the Adtomic can help you as well with features like:

Ad Manager: This feature can be considered one of the most important features offered by Adtomic; currently, Ad manager by Adtomic is in the beta phase. Now talking about the features that can be accessed by you under the Ad manager. The Ads Manager can help you with Keyword Tracking, Sponsered product campaigns, search volume analysis, and getting along with organic and sponsored ranking; well, the list goes on and on.

Adtomic AD Manager

Keyword Tracker: Just in case you are wondering about the listing, keywords and things related to that, you can work all your way along with the keyword tracker integration that Adtomic offers. As someone who is indulged in the Ad campaigns or running across the keywords and sponsored things. The keyword tracker integration can help you in a number of ways for your Amazon PPC and monitoring. These things can help you in making better and more efficient for you Amazon selling practices.

Keyword Tracker Using Adtomic

In addition to all this, tracking certain keywords/adding certain keywords is pretty simple with the help of Adtomic; this usually involves some simple steps:

  • You can click on the Add Keyword option, or we can say you can click on the + Keyword Tracker.
  • Now all you need to do is click on the product category that you might be looking forward to.
  • You can now add the keyword in the Add to keyword tracker.

In addition to all this process, it is highly recommended to check where the keywords are getting listed in the organic or the sponsored keywords that you might be using for your Amazon selling practices. The keywords that are being added can be used in the processing data; in simple words, better keyword tracking for both the organic and sponsored keywords and listing (using the keywords).

Now, what if you want an existing product that is already being tracked?

Well. this all can be done using some simple steps.

How to Add a Product to an Existing Tracked Keyword?

The process to do is pretty simple, and you can do all this in 3 simple steps:

  • Click on the squares icon on the right of the graph for the existing keyword that is already being tracked.
  • Now select the keyword that you might be looking forward to adding the add.
  • Click on the check box and click on add to keyword tracker, and congratulations, you are all done with the process of adding a product to an existing tracked keyword.

How to use Automation With Adtomic?

How to use Automation With Adtomic?

The automation with Adtomic is something that really impresses me, similar to any other ad tool or software (google ads, Facebook ads, etc.). The Adtomic by Helium10 offers some excellent features as well, and this basically includes:

  • Bid Suggestion
  • Negative keyword Suggestion
  • New Keyword Suggestion

Now getting along with the features, let's take a look at these features in a bit more detailed manner.

Bid Suggestion: After getting along with the Adtomic, you will automatically get started with the bid suggestion. The process is pretty much automated, and Helium 10 starts working on this process after you have successfully uploaded your account. Once you are done with the process, Adtomic will automatically start suggesting keywords within 24 to 48 hours. Once you are done with the process, you can now start working on the ad campaigns and everything. Now getting along with the bid change, you can explore different options such as:

  • Auto Bid Change
  • Keyword Change
  • Negative Keyword Change
  • Manual Keyword Change
Bid Suggestion

Now, after getting done with all this, now comes the question of how will you keep track of the spending using the Adtomic; the process is pretty simple; you can explore this section using the following steps:

  • Click on the upper right corner that can be called off as the Profile menu, and get along with the section on billing and payment options. Now Click on that option and get along with the option of “View billing history.”
  • You can also explore some of the other options as well. This section basically includes the time period so that you can check how much was spent under a specific time period.
  • In addition to all this, you can also get the file downloaded; this way, you can keep a close eye on their spending done by the Adtomic by Helium 10 for your Amazon PPC.

Just in case you don't know how things can be done in terms of Amazon PPC and campaigns, you can look after this excellent opportunity that is offered by Helium 10 at this moment. Right now, Helium 10 is offering an 8-week course that can help you kickstart your Amazon PPC and marketing journey. This course will basically let you know how things can be done for your Amazon selling; the 8-week course will be started by 28th June.

The course can help you with a number of things such as:

  • Making Amazon campaigns using the campaign builder by Helium 10 can help you in a number of things, such as creating campaigns that work to make things better for your Amazon selling practices.
  • Using Analytics for making a better analysis of everything for your business and working accordingly to understand the ways that work best for you.
  • Setting up this Automation so that you can save all your time and efforts for your Amazon selling operations.
  • The course will also let you get along with the promotions and the use of negative rules using the Rules engine; this can help you in better targeting and making things better for you and your business.
  • In addition to all the points that I just mentioned above, you can also learn a lot more about your Amazon seller's business.
How to use Automation With Adtomic - Analytics

You can also get along with the additional customer service as well; the Helium 10 Adtomic offers some excellent services in terms of getting along with the features offered in Adtomic. Right now, they are offering some excellent deals in terms of introduction to Adtomic or related webinars. These PPC Wednesdays are held around 11 am. So just in case, if you are looking forward to registering for any of these, you can click on the button below.

Helium 10 has recently come up with new pricing plans, where earlier Adtomic was available with the plans, it is now available as an add-on. Currently, you can access Helium 10 for a cost of $199/month, whereas there is a different option available to get access to Adtomic while saving $100 on the bundle. You can get yourself everything that is included in the Diamond plan along with Adtomic for $349/mo which is $100 less than the price combined individually.

Helium Adtomic Pricing Plan

Also, it is worth mentioning that Adtomic is not available in any of the plans (to be bought separately as an add-on). From a user's perspective, I would recommend getting along with the Diamond plan, or the Platinum plan along with the Adtomic add-on. The main reason I recommend choosing these plans is due to the number of features that can be accessed under them, the Platinum and the Diamond plan are best suitable for Amazon sellers who have intermediate to advance level needs in their Amazon business.

Amazon PPC Campaigns Vs Amazon SEO

Working across Amazon PPC campaigns and Amazon SEO are two completely different aspects, well, both have got its pros and cons, whereas PPC campaigns do require capital and proper ad knowledge, Amazon SEO is a game of keyword optimization and listing optimization.

Getting ranked on search terms can be worth much more sales as compared to Amazon PPC campaigns; but if you are among those Amazon sellers that are a bit of known to PPC operations, have enough capital for ads, and need faster results, Amazon PPC campaigns are worth it.

Whereas if you are more leaned towards Amazon SEO rather than going with Amazon advertising, the results can show a gradual increase in your sales and revenue. Here is a small comparison that will help you get a brief analysis of the Amazon PPC Campaigns and Amazon SEO:

Amazon Advertising (PPC Campaigns)Amazon SEO Operations
Need advertising capital and knowledge to run adsNeed to focus on keywords and optimized product listing
The results depend on the amount of money spent along with the right advertising strategiesListing optimizer and keyword research tools needed
Limited potential directly dependent upon Amazon's advertising budgetGreat potential in Organic sales
Need to use tools like Adtomic ($199/mo add-on price)Required tools that are needed are included in all the plans by Helium 10 or similar products (key features).
Can result in quick sales as listing on the A9 search engine might take time.The average sales might increase if your product is getting listed on multiple keywords organically.

✅What is Helium 10 Adtomic?

Helium 10 Adtomic is a PPC automation tool that can help in making things better for your business operations for Amazon PPC campaigns. The Adtomic is available at an additional cost of $199/mo on any of the chosen Helium 10 accounts.

✅What exactly is Amazon PPC?

Amazon PPC, or pay-per-click, is a type of auction system in which advertisers bid on keywords. When an Amazon customer searches for a product, the sellers with the highest bids on relevant keywords win the auction, and their product ads get listed in the placement of their choice.

✅Are there any templates given by Helium 10 Adtomic?

Yes, Helium 10 Adtomic offers a set of smart templates that can be used in order to perform PPC campaigns and bids easily on the go. These smart templates also have custom bid algorithms catered in order to cater to the algorithmic goals.

✅Is Adtomic available in any of the Helium 10 plans?

Currently, Adtomic is only available as an add-on to any of the chosen Helium 10 plans, the Adtomic add-on is available at a cost of $199/month.

✅What search engine does Amazon use?

Amazon uses an A9 Search engine that takes care of all the search engine optimization, keyword research, optimization, etc.

✅How long does Amazon PPC data take to load into Adtomic?

Your PPC data can take anywhere from 1 to 24 hours to load, depending on the number of campaigns, keywords, search terms, and products you have.

✅How do you use Helium 10 Adtomic?

You must connect your Amazon PPC Token to your Helium 10 account in order to use Adtomic. While you do not have to have your Amazon MWS Token connected to your Helium 10 Account to use Adtomic, certain features of the platform will not function without it.

No doubt that Adtomic offers some excellent features and tools that can help you make things better for your business and Amazon PPC/marketing. Well, you can work across some excellent features in order to understand how Amazon PPC can be performed. The bidding is done for the keywords, and everything can be really helpful in a lot of ways. In addition to all this, you can also get along with the 8-week program to learn more about Amazon PPC. If you are new to marketing and all this scenario of Amazon PPC and marketing, you can work along with the course and understand how things are to be done.

As compared to what is offered in Amazon SEO, the Advertising PPC campaigns can be a much more lucrative thing to look forward to. This is basically dependent upon things like you can get more sales depending upon the amount of money spent on Amazon advertising. Whereas, Amazon SEO can be helpful in giving better results for sales as it has got better and expanded reach. So, if you are an Amazon seller and being patient is not your cup of tea, then spending on campaign creations and Amazon advertising will be worth it, and Helium 10's Adtomic will be your supporting figure.

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