Helium 10 or Captain BI? Are they worth the hype? Are you looking for a better Amazon seller tool that might help you boost your profits? Check our Helium 10 Vs. Captain BI review to know about the best!

While searching for your perfect match, you might have come across several seller software claiming to be the best in the market, but the question is which one to go for? Which selling tool will be helping you in getting a better conversion rate? Or a better understanding of individual products?

While coming across a long list of these seller tools, we found out hundreds of best-acclaimed service tools, but here we will be talking about Helium 10 and Captain BI. These two of the seller tools were a bit competitive in terms of features and functions, so heading forward towards the topic will be talking about what these tools are and what makes them similar as well as different from each other?

But, before diving a bit deeper, let me quickly tell you what Amazon seller tools are? These tools make your selling journey a bit more fruitful; these tools can be a great asset to your business if you use them properly. These tools help give better results with the help of reports and analytics such as sales analytics tools, keyword research tools, and many more, which we'll discuss later in this article.

Helium 10 and Captain BI have been in the market for quite some time now; their features and tools can be helpful in many ways. The products have been performing really well in terms of the Amazon seller platform, and overall they offer a great set of features and functions; we will look after all the tools and features offered by them later in the article. Let's look at what these seller tools have to offer to give better profits to your business.


Helium 10 Vs. Captain BI

Helium 10 Vs. Captain BI

Helium 10 Review

While searching for the perfect Amazon seller tool, I reviewed and went through a search marathon to find the perfect one for my business. While going over the list of hundreds of these seller tools, Helium 10 was found more often among the top Amazon seller's tools. But what makes it a great tool that everyone is talking about it?

Helium 10 Review

It might be a surprising factor for you that a major portion of Amazon business sellers uses these tools to get better and more profitable results with the help of more advanced analytics, which helps them make strategic plans and execute accordingly.

So let's take a look at what are the features offered by Helium 10:

Keyword tracking with Keyword searches enabled: Even while searching over Google, the keywords play an important role in getting a better overview of what the audience is looking after. Almost everything that your audience searches for is a product of keyword searches performed by them. Like everywhere on the internet, these keyword research, searches and tracking can help you with better results in your business.

Helium 10 uses its own in-house tools such as Cerebro, Magnet and Misspellinator; let's understand what these tools have to offer:

Magnet: This feature/tool helps discover high-volume keywords and deliver better results for your business. The Magnet enables you to search and analyze the seed words and later give results with the relevant keywords so that you won't be guessing which word is trending in your niche at that moment.

Cerebro: A powerful tool for making your sales journey a bit easier. It uses the reverse ASIN/ Product ID tool, which later helps better understand competitors' keyword strategy.

Misspellinator: As the name suggests, it can be helpful in getting your product along with the keywords which are even misspelled; of course, as humans, we sometimes search the wrong keywords while searching for a product; this feature will help you in getting the wrong keywords as well, I mean the misspelled one.

Black Box Feature: This sounded like a really cool feature to me; it enables you to get intelligent filters and search along with different features while enabling filters such as reviews, estimated monthly sales and even the price and weight of the product; Black Box enables you to get filtering and sorting to a whole new level.

Atomic: This excellent feature enables you to get a better view of PPC data with highly organic markers such as Total Advertising Cost of Sales (TACoS).

Alta: Alta is a financial system offered by Helium 10 that can be very helpful as an Amazon seller; Helium 10 offers some of the best benefits, such as the credit line (This was interesting). Yes, you read it right Helium 10 offers around $5 million of the credit line, making it a great choice to go with. In addition to the features that I have mentioned above, it also offers features such as Supplier Pay and Marketplace pay. They have got VAT and GST that make it a standalone product overall.

Product Monitoring Alerts: Getting notified about the products that you are monitoring can be of great use while performing sales operations.

Get Refunds: Helium 10 has some serious upside when we talk about money; first, the credit line up to $5 million, and now this, one can get refunds for the products that are lost or damaged that Amazon might not have reimbursed for you.

Chrome Extension: The Helium 10 Chrome extension enables you to get a better understanding of the competitors or even your sales with a single click.

Keyword Index Checking: Keyword index checking helps with better analysis of the keywords and the products as per the keyword searches performed by the customers. You can perform keyword index checking and can ditch the old-fashioned way of manual testing. And get known with what are the keywords that are indexing over the marketplace.


Helium 10 Pricing Plans

After all the features that are mentioned above, it can be said that Helium 10 is a product of great help in Amazon selling. Now let's take a look at what are the price plans offered by Helium 10. It offers around 5 different plans, made for almost every amazon seller present in the market. These plans start from $0 and go somewhere around $399 per month. Let's dive a bit deeper into what are the plans offered by Helium 10 for its users:

Helium 10 Pricing Plans

There is a custom plan also offered by Helium 10, it is for those sellers who consider that their business has grown beyond the other plans.

It might be a game-changer for your business!!

Now, after looking at the features and the pricing plans that are offered by Helium 10, it could be said that Helium is worth being on the list of the best Amazon seller tools.

Now, let's look at another Amazon seller tool, The CAPTAIN BI !!


Captain BI Review

Captain BI has also gained some popularity in recent years; this Amazon seller tool has some great features that make it what it is today, Let's take a deeper dive into what are the features and pricing plans offered by Captain BI.

Captain BI Review

Features offered by Captain BI:

  • Seller Tool Box

These features help in making better keyword research and product research that people might be searching across Amazon. If we dive a bit deeper into this feature, there are more functions offered, such as:

  • FBA Inventory Tools

This feature can be very helpful in managing FBA inventories, in addition to getting notified about the data of inventory cost, redundancy and much more.

  • Profit Report Tools

The profit reports made by Captain BI can help you in better understanding the real profits and managing the entire workflow likewise.


Captain BI Pricing

Captain BI offers 5 different plans for almost all types of sellers; now, let's take a look at what are the plans that are offered by Captain BI:

Captain BI Pricing

Overall, the features and tools offered by both Helium 10 and Captain BI are the best in their class; both the seller tools offer great features on their level. By the way, if considering my opinion, Helium 10 has won the game, the features and in-house tools offered by Helium 10 are exceptionally well.


✔What is Helium 10 used for?

As we all know, Amazon is open to everyone, but only a few sellers succeed. Helium 10 is the powerful software that helps Amazon sellers to build their business on Amazon. Helium 10 provides the most comprehensive suite of Amazon tools available, giving you everything you need to succeed on Amazon from the ground up.

✔What can Captain BI do?

Captain BI is a must-have tool for all Amazon sellers that offer sales analytics, intelligence seller, and profit analytics tools. The Captain BI gives you valuable insights into your Amazon sales profits & more so you can make better decisions & can grow your business faster and smarter.

✔Does Helium 10 offer any free plan?

Yes, Helium 10 provides a Free plan to all its new users that help them try its tools for free. But the Free plan of Helium 10 is available with certain limitations. The user needs to upgrade their subscription to enjoy complete access to all its tools.

✔Can I try Captain BI for free?

Yes, Captain BI is the leading business intelligence tool that offers 30 days free trial to all Amazon sellers. The free trial of Captain BI does not require any credit card.

✔Does Captain BI provide any offers/discounts?

Yes, Click here to activate our exclusive Captain BI promo code that helps users get 2 months free on all yearly plans.

✔Which Amazon marketplace does Captain BI support?

Currently, Captain BI supports 14 Amazon marketplace.

✔Does Captain BI allow me to cancel my paid subscription?

Yes, Captain BI allows its users to cancel their subscription at any time as there are no long-term commitments needed on monthly plans.

✔Does Helium 10 have a Chrome extension?

Yes, it offers a Chrome extension that helps you find and grow your Amazon business by leveraging powerful marketplace data. There are over 600,000 Amazon sellers who are using Helium 10 Chrome extension to research, extract, and sell on Amazon and Walmart.

✔Is Helium 10 worth trying?

Thousands of small businesses and entrepreneurs are struggling to find the tools that help them sell on Amazon and other marketplaces. As an Amazon seller, you need a tool that helps you find the best opportunities and make sure your listings are great on Amazon. Helium 10 helps sellers save time and avoid costly mistakes. With this powerful software, one can easily find optimal keywords, perfect product names, and find ways to increase sales. Helium 10 makes it easy for you to sell on Amazon and dominate the market.

✔Can I get a discount on Helium 10?

Yes, If you want to save extra bucks on your subscription, then use our latest Helium 10 coupon code, “BLOGE6M20,” which helps you to save a 20% discount for the six month.


If we compare all the features and tools offered by both of them, it's clear that Helium 10 is a winner. It has many more features to offer, and they are on a much higher level. When compared to Captain BI, Helium 10 shines in more ways than one.

It is important to get software that has more features and is compatible with your needs. With the tools available for you, you can work towards your business objectives. Hopefully, this article would have helped in delivering the knowledge to you and clearing the confusion that you might be having between both of these Amazon seller tools.

I hope that these tools will help you with your business objectives.🏅

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