Hi there, welcome to our deep dive comparison: Helium 10 Vs. Jungle Scout 2024. It's like the digital version of David and Goliath – except both of these tools are Goliaths in the Amazon selling space.

Have you found yourself asking, “Which tool will give me the edge as an Amazon Seller?” You're not alone; it's a common dilemma for many online entrepreneurs. This article will compare two of the most popular tools in the industry: Helium 10 and Jungle Scout.

There are over 300 million people scrolling on Amazon day and night – if looked at from the customer base perspective, these numbers are huge. Just from the comforts of your home, you will be able to sell any product in any country (100+, to be specific). 

But while this number might look certainly attractive, the real problem here is – the competition is fierce. So many businesses have already stepped into the marketplace, sold thousands of items, grabbed hundreds of positive reviews, and are already earning MILLIONS.

We'll dissect their features, benefits, and drawbacks to help you make an educated decision. Whether you're a seasoned Amazon seller or just starting, this guide promises to be an invaluable resource. So, are you ready to dive into the world of Helium 10 and Jungle Scout? Let's get started.

Understanding the Needs of Amazon Sellers 

As an Amazon seller, the ultimate goal is to boost sales, right? But how do you achieve that without the right tools and strategy? That's where Helium 10 and Jungle Scout come in. 

Let's first understand what you, as an Amazon seller, really need: 

  1. Product Research: You need to identify products that are high in demand but have low competition.
  2. Keyword Research: You must find out what potential customers are searching for. It's all about the right keywords!
  3. Pricing Strategy: Pricing your products competitively can make or break your business.
  4. Inventory Management: Proper inventory management can help avoid stockouts or overstocking, both of which can be costly.
  5. Competitor Analysis: Keeping an eye on your competitors can give you invaluable insights.

Both Helium 10 and Jungle Scout claim to provide solutions to these needs. But which one is the best pick for 2024? Let's dive in and find out!

Helium 10 Vs. Jungle Scout: Everything You Need to Know!

What is Helium 10? – Helium 10 Review

Helium 10 Review

With over one million plus users worldwide, Helium 10 is the #1 Amazon seller tool that supports over 20+ marketplaces. The software was launched back in 2015 as a listing optimization tool, but now it's just more than that. From training and community to technology – Helium 10 empowers entrepreneurs in every possible way. 

The software processes 2 Billion+ data points daily, servicing users with accurate information about products and keywords all fresh on their plates. Read out the features and ease of use section below to explore what Helium 10 really has for you!

What is Jungle Scout? – Jungle Scout Review

Jungle Scout Review

Used by over 600,000+ sellers across the globe, Jungle Scout is a powerful all-in-one Amazon seller tool that tracks 175 billion+ products daily. The tool, to date, has helped Amazon sellers launch more than 10 million+ products successfully from the comforts of their homes. Since its launch year 2015, the tool has been popular among Amazon sellers for its amazing research capabilities. 

From product research supplier sourcing to keyword research – you name it, and Jungle Scout can literally do anything for you. Make sure to read out the features and ease of use section below to explore what Jungle Scout really has for you!

Helium 10 Vs. Jungle Scout: Key Features

Key Features of Helium 10 

1. Black Box

Black Box is one of the oldest and best features of Helium 10, also popularly known as the Amazon FBA Product Finder Tool. Through this tool, sellers can quickly find high-demand, low-competition products within minutes from almost every category on Amazon. There are smart filters available within the tool for users to uncover exact products according to their needs, niche, and preferences. 

In the end, sellers can even save, sort, and organize the results obtained for future reference.

2. Trendster 

Apart from Black Box, even Trendster is a popular Helium 10 tool available for sellers for product research. Through the Trendster tool, users can measure the seasonality of the product they have explored with the previous research (Black Box). One can even say Trendster is an Amazon price tracker tool since this tool gives users access to a historical database of the product – for how much it is selling and in which seasons it is performing well. 

Helium 10 Trendster tool is best for studying the correlation between sales demand and price of any product over time.

For Product Research, Helium 10 even offers the Xray tool – an all-in-one research tool that users can use to again perform in-depth product research from across millions of Amazon products.

3. Cerebro

Are you still wondering whether you can find Keywords via ASIN? Well, think no more because Helium 10 has got you covered with its amazing, one-of-a-kind Cerebro tool. Through this reverse lookup tool, sellers can explore keywords for which their competitor's listing is the best ranking. Users can enter upto 10 ASINs or product IDs in one search and grab a historical database. 

There's even a Magnet tool available for finding keyword opportunities, and it's a lot different than Cerebro. With the magnet tool, sellers can explore high-volume, relevant keywords for their Amazon listing from just a single seed keyword.

4. Misspellinator

This is one of the unique Helium 10 features because, literally, no other Amazon seller tool gives users information about misspellings. Through Misspellinator, sellers can check out the most common misspellings Amazon users often search for while buying any product. The database offered here is literally like a hidden gem; the better the seller is able to use it, the higher the converting chances.

5. Frankenstein

Are you still worried about which keywords will be best for your listing? Well, with Helium 10, you don't even have to stress about it anymore – all thanks to its Frankenstein tool. With the above keyword research tools, you surely might have explored hundreds of keywords for your products, and now it's time to sort out the best ones. 

Frankenstein, in simpler words, is an Amazon keyword processor and cleaner tool. The tool cuts off unwanted keywords and keeps only the ones that will generate more traffic

6. Scribbles

Scribbles by Helium 10 is a listing builder and optimizer tool through which sellers can build listings that actually convert. From character count and word count to byte limits – the tool literally takes care of every minute detail to craft listings. It can even edit backend search terms – which we guess no other Amazon seller tool does.

7. Inventory Manager 

If you have already stepped into the Amazon marketplace, you would know how difficult the whole inventory management process is – but with Helium 10's Inventory Manager tool, it's really not. Through this tool, any seller can easily avoid stockouts or over-ordering. They can even get quick information about quantity updates and restock recommendations.

8. Profits

Previously known as Amazon sales tracker, Profits is yet another best Helium 10 feature through which sellers can actually explore how much profits they can expect in the future years/months with their listing. The tool, with the intuitive dashboard, literally gives users access to their financial health. 

9. Adtomic

Adtomic is one of the three marketing tools offered by Helium 10, and the other ones are Portals and Refersion. Through the Adtomic feature, sellers can literally run pay-per-click campaigns to maximize their Amazon advertising ROI.

The tool offers users critical insights into key metrics like total advertising cost of sales, organic ranking, and sponsored ranking so that they can build effective campaigns and run the active campaign more effectively.

Key Features of Jungle Scout

1. Product Tracker 

Product Tracker is of the best Jungle Scout features that allow sellers to track how a product has been performing over a period of time. Through this feature, sellers can monitor sales of specific products to explore opportunities and then pick one that best suits their Amazon journey. From average sales and revenue to best seller rankings – you name it, and the Product Tracker tool has got you covered with all. 

To the last, sellers can even download all the information (tables and graphs) into a CSV file for further reference.

2. Opportunity Finder

If you were not able to find a viable opportunity through the product tracker feature, don't worry because Opportunity finder has got your back. Through this tool, sellers can instantly explore profitable product niches with the help of high-demand, low-competition keywords. The tool gives users a comprehensive overview of any keyword, like historical average units sold, average price, search volume, seasonal trends, supplier details, and reviews. 

Recently, the team has even come up with a spot seasonality feature within the opportunity finder through which sellers can explore which niche show seasonal spikes and whether they must invest in it or not. 

3. Keyword Scout

One of the major reasons behind Jungle Scout being so popular among Amazon sellers is the Keyword Scout feature itself. This tool is literally a gem finder through which sellers can instantly discover high-converting keywords for their listing. Using the tool is a lot easier as well; sellers just have to enter a specific keyword, and the tool will pull off millions of data points to show you exact and broad keyword volumes. 

Through Keyword Scout, sellers can also perform competitor research. They can discover which keyword is working best for their competitors (driving more sales) and use it for their own listing.

4. Rank Tracker

After Keyword Scout comes yet another amazing feature of Jungle Scout – the Rank Tracker; this tool literally displays keyword rank history to the sellers for multiple keywords at the same time – all in just one graph. Sellers can thus quickly discover keywords that have a good history of performing well in the marketplace. 

The one pro tip we can give you here is – to make sure to add all the keywords you have grabbed from Keyword Scout here (in Rank Tracker) for better analysis.

5. Listing Builder

After the research, part comes the actual listing building part, and for that, Jungle Scout has got you covered with its very unique Listing Builder tool. If you have already built one or multiple listings, simply add it to this tool, and it will give you an instant rating.

From product titles, descriptions, key features, keywords, and images to more – Jungle Scout's AI-driven listing optimization tool will check all the important metrics and then only will give a suitable score. 

The best part of Jungle Scout's listing builder tool is it automatically saves all the progress in real-time. 

6. Product Database

Did you know that Jungle Scout pulls data from around 475 million products from Amazon every day to just give you the best database? Yes, you heard that right! 

With the database shared, you can brainstorm ideas for your listing and start discovering products that would best sell in the future years. And the amazing part here is the sorting options you will get; from categories, estimated sales, and sales rank to revenue, you can literally sort out any product based on these important key metrics. 

Not just this, with Jungle Scout's product database tool, sellers can keep track of Amazon's overhead costs and seller fees (there's a built-in profit calculator available here). 

7. Inventory Manager

Are you worried about your Amazon inventory? Have you faced many losses because you didn't track your inventory at the right time? Well, Jungle Scout, for this purpose, has got you covered with its Inventory Manager tool. 

The tool literally follows a data-driven approach to managing your inventory round the clock. It accurately predicts how much Inventory is available in the stock and what are the best dates for you to quickly place orders so that you never face any product stock-outs. 

8. Alerts

Jungle Scout's Alerts feature is quite literally a savior for several Amazon sellers out there. The tool gives sellers instant notifications for any changes that might have happened in the listing – it can be anything related to pricing, reviews, or Inventory itself.

And when we said that this tool is a savior, we literally mean it – because it gives alerts even if the seller is not logged into Jungle Scout.

Winner: TIE!

Both Helium 10 and Jungle Scout offer product research tools, keyword research tools, and listing optimization tools. And even there are detailed profit and loss dashboards available within both the software for sellers to monitor the health of their business quickly.

Features Helium 10 has that Jungle Scout doesn't

  • Misspellinator tool
  • Review downloader that saves time
  • Mobile app which makes Amazon FBA more accessible 
  • Profitability calculator built into the chrome extension for real-time calculation 
  • Refund genie and Amazon refund estimates
  • Listing analyzer to find low-hanging fruits for maximum profits 
  • Amazon PPC tool – AI-powered Amazon advertising platform 
  • Audience polls – feedback from real humans about listing before the launch

Features Jungle Scout has that Helium 10 doesn't

  • Supplier database
  • Promotions – a marketplace of ready-to-buy shoppers to launch brand-new products
  • Freelancer – network with experienced Freelancers who can help you with the listing.

Helium 10 Vs. Jungle Scout Accuracy: How Accurate are these Tools?

Helium 10 Accuracy

The data Helium 10 offers to its users is around 75% to 80% accurate. Each tool offers a different level of data accuracy, for example.

  • If you are doing product research, the chances of your product failing are around 5% to 10%
  • If you are doing keyword research, the chances of your keyword not ranking on the marketplace is around 8%
  • If you are predicting sales on Helium 10, the prediction might just be 80% accurate (the rest 20%, you will have to take the risk).

Jungle Scout Accuracy

Jungle Scout Accuracy

As compared to Helium 10, Jungle Scout's data accuracy rate is around 80% to 85%. This might be because Jungle Scout doesn't offer too many tools like Helium 10; the learning curve here is lesser than that of Helium 10's, hence lesser confusion. To give you a quick sneak peek, here's how accurate Jungle Scout's data is

  • If you are performing product research on Jungle Scout, the chances of your product failing are around 5% to 8%
  • If you are doing keyword research, the chances of your keyword not ranking at the top is around 5% to 9%
  • If you are predicting sales on Jungle Scout, your prediction might just be 85% accurate (the rest 15% is all about you taking the risk).

Winner: Jungle Scout

Note: The numbers mentioned above are not from us. Instead, we checked out hundreds of customer reviews, and they were the ones offering this estimation.

Helium 10 Vs. Jungle Scout: Ease of Use

Is it easy to use Helium 10? 

Before coming to how to use Helium 10 for Amazon, the one important thing to note here is – How much is the learning curve? As mentioned previously, Helium 10 is power packed with 20+ Amazon tools. Each tool offers different information, which means you will have to explore every tool before actually using one. 

However, the best thing Helium 10 has done here is it comes with a clean interface. The UI is extremely simple and beginner-friendly; there are not too many stats thrown at the first time. But the more time you will research, the more data Helium 10 will display you. 

The only advice we will give for Helium 10 is to USE FILTERS AVAILABLE AS MUCH AS YOU CAN TO AVOID CONFUSIONS.

Is it easy to use Jungle Scout? 

Compared to Helium 10, the tools/features Jungle Scout offers are much fewer. And over here, too, the UI is clean and beginner friendly. There's a dashboard available here from where users can locate anything and everything. Additionally, since there are not so many tools available here, performing product and keyword research is extremely easy too. 

Winner: Jungle Scout

Helium 10 Vs. Jungle Scout: Browser Extension Comparison 

Helium 10 Browser Extension

What is Helium 10 Chrome Extension

Helium 10 offers users a free chrome extension through which they can explore the best products and keywords directly from the browser itself. The extension comes with amazing research capabilities, offering users a comprehensive overview of real-time consumer demand within seconds.

From accessing product insights, and exploring detailed product reviews, to checking out sales estimates, with Helium 10 browser extension, you can literally launch your next Amazon product within seconds.

Jungle Scout Browser Extension

Jungle Scout Chrome Extension Review

Jungle Scout offers a chrome extension that is a lot similar to Helium 10's extension. Even here, too, you can do product and keyword research in real-time without leaving Amazon.

The extension offers users access to crucial information like opportunity score, average price, reviews, daily sales, sales history, and other important metrics. The only downside here is the extension is not available for free. Sellers will have to pay for it separately. 

🔥 Also read: Jungle Scout Chrome Extension: Is It Worth the Hype? (Read)

Helium 10 Vs. Jungle Scout: Pricing Comparison

Helium 10 Pricing Plans

Pricing Plans of Helium 10

The founders here at Helium 10 know that the selling journey of every Amazon seller out there is a lot different. Hence, the team offers multiple pricing tiers – a free plan, the most affordable start your business plan, to the most expensive supercharge your brand plan. The more you will grow on Amazon, the better plans Helium 10 has for you (so that you don't miss out on anything). If by now you got curious, here's how much Helium 10 will cost you: 

  • Start Your Business: $99 per month, $79 if paid annually 
  • Scale Your Business: $279/mo, $229 if paid annually 
  • Supercharge Your Brand: $1,299/mo, $999/mo if paid annually 

All the Helium 10 plans above come with a 7-day, no question asked money-back guarantee. And if you are someone using the Free Forever Helium 10 plan, it will never expire.

Jungle Scout Pricing Plans

Jungle Scout Pricing Plans

Jungle Scout pricing is literally very straightforward and simple to understand. But do remember that any of the Jungle Scout packages or plans are nowhere available for free. Whatever your approach might be, Jungle Scout has got you covered. For example, if you are someone looking out for monthly plans, it goes like this: 

  • Basic Plan: $29 per month, $349 if paid annually
  • Suite Plan: $49 per month, $589 if paid annually
  • Professional Plan: $84 per month, $999 if paid annually

And if you are someone who is fond of packages and want access to advanced training and savings tactics, you can check out: 

  • Startup Suite: $189 for three months
  • Entrepreneur Suite: $349 for six months
  • Freedom Builder Bootcamp: $999 for twelve months

Additionally, every Jungle Scout plan comes with a 7-day free trial period, so if, for any particular reason, you are not happy with the tools, you can contact the customer support team, and they will cancel your subscription.

Winner: TIE!

Here's a tie because Helium 10 offers a free forever plan, but if we compare the Helium 10 paid plans to Jungle Scout paid plans, Jungle Scout is cheaper than Helium 10 by about 30%.

Helium 10 Vs. Jungle Scout: Pros & Cons

Helium 10 Pros & Cons

Jungle Scout Pros & Cons

Tops FAQs on Helium 10 Vs. Jungle Scout

Which one is best, Helium 10 or Jungle Scout?

If price is your concern, then Helium 10 is the best Amazon seller tool for you since it offers a free forever plan. And if data accuracy is your concern, Jungle Scout offers more accurate data than Helium 10.

Is Jungle Scout more accurate than Helium 10? 

Yes, Jungle Scout data accuracy is a bit higher than Helium 10's; the difference is almost 5% to 8%.

Do Helium 10 offer more features than Jungle Scout? 

Yes, Helium 10 offers more features than Jungle Scout, a few remarkable ones are Amazon PPC Tool, refund genie, profitability calculator, and the misspelling tool.

Is Jungle Scout owned by Amazon?

No, Jungle Scout is not owned by Amazon. Instead, it was launched by Greg Mercer, an Amazon FBA expert who himself built several 7 figure Ecommerce businesses.

How much does Jungle Scout cost? 

The basic plan of Jungle Scout is priced at $29 per month, but it comes with very limited feature access. Instead, you can go for the suite plan that can cost you $49 a month.

Can I use Helium 10 for free? 

Yes, Helium 10 offers a free forever plan, but if you are a serious Amazon seller, Helium 10 paid plans will benefit you more.

Do Helium 10 and Jungle Scout provide any tools for tracking and analyzing Amazon PPC campaigns?

Yes, absolutely! Both Helium 10 and Jungle Scout are powerful tools that aid in discovering profitable niches on Amazon. They offer comprehensive data insights, helping you identify lucrative opportunities and make informed decisions

Is FBA still profitable? 

Yes, FBA is the most profitable business model you can step into to earn massive profits in a year or two.

What is better than Helium 10? 

Jungle Scout is the best Helium 10 alternative, but you can even give Viral Launch, Teikametrics, Zonbase, and AMZScout a try.

What are the best Jungle Scout alternatives? 

Helium 10 is the best Jungle Scout alternative, but if you are tight on budget, you can even give Viral Launch and AMZScout a try.

Conclusion: Making the Right Choice for Your Amazon Business – Helium 10 Vs. Jungle Scout 

With all the information laid out, the decision between Helium 10 and Jungle Scout may still seem daunting. But, remember, the best pick for your Amazon business ultimately depends on what fits your specific needs and budget. 

As far as data accuracy is concerned, no Amazon Seller Tool out there can be 100% accurate. This is because Amazon does not display any data for their A9 search engine (publically). But since Helium 10 and Jungle Scout have been in the market for quite a long time, these tools know the history and the tricks – that's why they have such a massive user base. 


  • Functionality: Does the tool offer the features you need?
  • Pricing: Is the tool within your budget?
  • Usability: Is the tool user-friendly?
  • Support: Does the tool provide reliable customer service?

So, Helium 10 or Jungle Scout? The ball's in your court now. 

Remember, the right tool can take your Amazon business to new heights. Choose wisely!

Have you decided yet? 

If you're still on the fence, I suggest taking advantage of the free trials both platforms offer. This can help you get a feel of each tool and see how they can benefit your business. 

Whatever choice you make, I wish you all the best in your Amazon selling journey. Here's to making the best choice for your success!

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