Best PopAds Alternative


Adsterra Logo


  • Ensures publishers can maximize their revenue with high CPM rates with AI-powered optimization
  • Adsterra supports multiple payment methods with a low minimum payout of $5 for Paxum, making it accessible for publishers of all sizes
  • Provides 24/7 customer support and 3-level security system to protect against malware and viruses


ExoClick Logo

RATING: 4.9/5

  • Supports various ad formats, ensuring high fill rates and maximizing revenue for publishers
  • Real-time bidding system helps publishers get the best possible rates for their ad inventory, while customizable dashboards provide detailed analytics to optimize ad performance
  • Enables publishers to monetize traffic from every GEO and offers multiple payment methods with a high minimum payout of $200


ClickAdu logo

RATING: 4.7/5

  • Offers a range of innovative ad formats such as video pre-roll, skim, and pop-under ads
  • Supports various payment methods, with a near-perfect ad fill rate, ensuring consistent revenue for publishers
  • Provides advanced targeting options including geo, site, and device type, along with a qualified support team to help publishers optimize their ad performance and maximize revenue

Whenever we consider Pop Ads or as we also call them Pop Under Ads, one name that comes into our mind as one of the most trusted choices among other ad networks is PopAds Ad Network.

PopAds, a popular ad network known for its specialization in pop-unders, has been a go-to choice for many. However, it's not always a one-size-fits-all solution. While PopAds offers advantages such as a quick approval process, a cost-per-view model, and high CPM rates, it also has its limitations. For instance, PopAds only offers pop-under ads, which can be intrusive and potentially harm the user experience.

But there are quite some better PopAds Alternatives that you might look into. But which are these alternatives and why would you consider them?

Additionally, the ads are often not relevant to the content of your site, which can affect engagement and conversion rates.

Considering alternatives to PopAds can help diversify your affiliate partners, a strategy recommended by experts to avoid over-reliance on a single revenue source.

So, without any further adieu let’s get started with some of the top PopAds alternatives you might wanna consider.

🎉 Top PopAds Alternatives with Best Offers

PopAds AlternativesUser Ratings
Adsterra4.9 Stars
Monetag3.8 Stars
HilltopAds4.0 Stars
ClickAdilla4.2 Stars
ExoClick3.6 Stars
AdMaven4.8 Stars
Clickadu3.4 Stars
RichAds4.0 Stars
AdSupply3.8 Stars

Before we take some analysis into the list of top alternatives to PopAds, let’s take a quick overview of some of the limitations of PopAds.

Significant Drawbacks of PopAds Ad Networks

PopAds Ad Network, while offering some advantages, also has several significant drawbacks that may affect its suitability for certain publishers.

  • Not suitable for high-quality content websites: PopAds primarily offers pop-under ads, which can be intrusive and annoying for users. This can negatively impact the user experience, especially on high-quality content websites. This type of ad format may not align with the aesthetic or user experience goals of such websites.
  • Limited ad formats: PopAds only offers pop-under ads, which can limit the flexibility and diversity of ad placements for publishers. This can be a disadvantage for publishers who want to experiment with different ad formats to optimize their ad revenue.
  • Dependence on ad blockers and browser updates: PopAds, like other ad networks that rely on pop-under ads, can be significantly affected by ad blockers and browser updates.
  • Irrelevant Ads: PopAds often display ads that are not relevant to the subject matter of the site. This can lead to a poor user experience and lower engagement with the ads, which can ultimately affect the revenue generated from these ads.
  • Lack of Detailed Reporting: PopAds provides reports on impressions and costs, but these reports are not detailed and granular. This can make it difficult for publishers to analyze their ad performance and make data-driven decisions to optimize their ad revenue.
  • Potential for Bot Traffic: Like many ad networks, PopAds can be susceptible to bot traffic. While efforts are made to block bot traffic, it can still be a concern for publishers as it can inflate impression counts without leading to genuine user engagement or conversions.

1.  Adsterra


Adsterra Ad Network is a compelling alternative to PopAds for several reasons. As a leading ad network trusted by over 30K advertisers and publishers worldwide, Adsterra has been providing top-tier advertising and monetization solutions since 2013. It offers a unique partner care approach, ensuring not just high-quality views and clicks, but also a growth area for all partners.

Adsterra's platform is designed to maximize eCPM for publishers with relevant ad feeds while helping advertisers meet their KPIs and enhance ROI. This makes it a great choice for those looking for a more strategic approach to advertising, with the potential for higher conversion rates.

Key Features of Adsterra Ad Network

  • Offers around 10 ad formats, including popunders, display banners, video pre-rolls, push notifications, etc.
  • With over 20 targeting settings, Adsterra ensures that ads are delivered to the best-matching audiences.
  • Adsterra is known for sending fair CPM rates to its publishers.
  • Adsterra develops exclusive formats like Social Bar that resonate with digital natives who frequently use social networks.
  • Referral program where publishers can earn 5% of the revenue of the new publishers referred.
  • Adsterra's in-house 3-level security system prevents malware, ad fraud, and bot traffic, etc.
Variety of ad formats including Vast Pre Roll.Lack of Demographic Targeting
No Minimum Traffic RequirementsVariable CPM Rates
High Fill RatePayment Method Restrictions
Flexible Payment Options 
Strong Anti-Fraud Measures 

2.  Monetag


Listed as a top-notch alternative to PopAds, Monetag offers a robust platform for publishers to monetize their audience effectively. It stands out due to its AI-powered audience monetization solutions that work seamlessly for websites, mobile apps, social marketers, and advertising networks.

Monetag's high-performing ad formats and compatibility with other ad networks like AdSense make it a lucrative choice for publishers seeking to maximize their revenue. Furthermore, Monetag's high CPM rates and the ability to monetize every visitor make it a powerful tool in the ad network industry.

Key Features of Monetag Ad Network

  • Monetag uses artificial intelligence to optimize ad delivery, ensuring maximum revenue for publishers.
  • Offers high CPM rates, making it a profitable choice for publishers.
  • Monetag can be used simultaneously with most other ad networks, including AdSense, allowing for increased revenue.
  • Provides detailed metrics on ad performance, allowing publishers to optimize their ad strategy effectively.
  • Monetag offers a diverse range of ad formats, catering to any type of website and ensuring high-quality traffic.
  • 100% Fill Rate ensuring that every visitor will see your ads.
  • Monetag monitors ads 24/7, ensuring no viruses, malware, or obscene content, providing a safe user experience.
Do not impose rigid restrictionsPotential incompatibility with AdSense
Clean and Safe Ads 
Compatibility with Any Website 
100% Fill Rate with Smartlink Feature 
Anti-AdBlock Technology 

3.  HilltopAds


HilltopAds Ad Network is a great alternative to PopAds due to its diverse monetization opportunities and its ability to provide advertisers with access to a wide range of audiences. Established in 2014, HilltopAds has gained significant experience in the digital advertising industry, developing smart tech solutions to help advertisers optimize their campaigns efficiently.

HilltopAds is known for its high-quality traffic, offering different kinds of ad formats to match the latest industry and technology trends. It also provides a self-service platform that allows advertisers to launch and manage their campaigns quickly and efficiently, resulting in increased engagement with their target audiences.

Key Features of HilltopAds Ad Network

  • Offers a variety of ad formats including Popunders, In-Page Push ads, and Video Ads.
  • Provides a self-service platform for easy campaign management.
  • Delivers more than 73 billion ad impressions per month.
  • Offers an in-house security and anti-fraud system to ensure minimal bot and fraud traffic.
  • Provides comprehensive targeting options to optimize campaign performance.
  • Offers an API for programmatic interaction with the network's platform.
  • Provides a personal optimization manager for each advertiser for campaign optimization.

Pros and Cons

Offers a weekly payout scheduleMainstream Traffic Still Limited
Platform is easy to useNo Control Panel for Campaign Changes
Anti ad blocking feature 
Offers competitive CPM rates 
Offers a variety of ad formats 

4. ClickAdilla


ClickAdilla is a high-technology self-serve ad network platform that stands out as a preferred alternative to PopAds in 2024. With its user-friendly interface, advanced targeting options, and a wide range of ad formats, ClickAdilla connects advertisers with publishers, offering a seamless advertising experience.

Key Features of ClickAdilla Ad Network

  • Supports 13 ad formats, including Popunder, Banner, Web-Push, Interstitial, In-app, and more.
  • Reaches over 4.5 billion users daily across 240+ countries, providing extensive coverage for advertisers.
  • Offers real-time bidding, campaign management, and reporting tools for advertisers to optimize their campaigns.
  • Advertisers can get their campaigns up and running in under 10 minutes, ensuring a quick launch without compromising quality.
  • 10+ payment and withdrawal options, including cryptocurrencies.
  • Caters to both adult and mainstream traffic, providing versatility for advertisers.
High Traffic VolumeAd Blocking
Bi-weekly Payments
Impression Frequency Control
Anti-Fraud Technology

5.  ExoClick


Exoclick Ad Network is a leading PopAds alternative, particularly known for its robust monetization opportunities for both advertisers and publishers. Founded in 2006, Exoclick has grown to become a key player in the advertising ecosystem, serving over 8.5 billion geo-targeted ads per day across a global network of 65,000 mobile or website publisher platforms.

It is specially built for adult content. However, the platform offers quality control, fraud, and bot protection for their advertisers and publishers, making it a reliable and secure choice for ad networking.

Key Features of Exoclick Ad Network

  • Offers over 20 different ad formats, including In-Page Push Notification, Mobile Fullpage Interstitial, Multi-Format Ads, etc.
  • Serves ads to a global network of 65,000 mobile or website publisher platforms, ensuring a wide reach for your ads.
  • Exoclick provides a real-time bidding system, allowing you to bid for traffic in real time and access billions of daily impressions.
  • Exoclick offers advanced targeting features such as geo, language, OS, browser, sites, device targeting, and more.
  • Exoclick provides automated optimization tools.
  • Automatically filters and rejects bot traffic, click farms, malware, and viruses, ensuring the security of your ads.
Variety of ad formats including Vast Pre Roll.Lack of Demographic Targeting
No Minimum Traffic RequirementsVariable CPM Rates
High Fill RatePayment Method Restrictions
Flexible Payment Options 
Strong Anti-Fraud Measures 

6. AdMaven


AdMaven Ad Network is a top-tier advertising platform that has established itself as a great alternative to PopAds. It caters to both publishers and advertisers of all sizes, offering high-quality direct traffic to maximize ROI and reach. AdMaven's mission is to ensure the success of its users, making it an excellent choice for those looking to monetize their web pages or launch effective advertising campaigns.

With its proprietary optimization tools and a vast number of direct advertisers, AdMaven provides an amazing ECPM and high revenue while maintaining a great user experience.

Key Features of AdMaven Ad Network

  • Offers a global audience and reach to advertisers, having worked with top publishers to establish a strong audience.
  • AdMaven offers high CPM rates, resulting in more revenue generation.
  • AdMaven offers a wide range of ad formats, including push notifications, pop ads, interstitial ads, and more.
  • AdMaven's optimization algorithms continuously analyze and optimize campaigns in real-time, ensuring maximum ROI for advertisers.
  • AdMaven provides 24/7 support to all publishers, with exclusive publishers being paired with a personal dedicated account manager.
  • Multiple payment methods, including PayPal, Bitcoin, WebMoney, Payoneer, bank wire transfer, and Paxum.
Higher CPM rates compared to other ad networksLack of Visual Reporting
Advanced Optimization ToolsHigh Payment Threshold for Wire Transfers
Flexible Payment MethodsMinimum Traffic Requirement
Good for Pop-Under Ads 
Offers a wide range of ad formats 

7. Clickadu


Clickadu Ad Network is a great alternative to PopAds due to its unique capabilities, excellent expertise, and experience in revenue maximization for publishers and advertisers. It is a digital advertising network for web and mobile channels that provides a toolkit to ensure statistics transparency and campaign automation.

Clickadu is known for its machine learning-based algorithm to filter poor quality and offers more than five solutions to cash out or top up your balance. With a wide variety of ad formats, your product will get noticed for sure. The team of expert managers at Clickadu is concerned about your success, making it a reliable and efficient platform for your advertising needs.

Key Features of Clickadu Ad Network

  • Various payment methods like WebMoney, Wire Transfer, PayPal, and Paxum.
  • Clickadu has different payout thresholds for different payment channels, ensuring a timely and reliable payment schedule.
  • Clickadu offers high eCPMs in more than 240 countries.
  • Publishers can get paid on a weekly basis, i.e., net-7 and net-14 days basis, automatically.
  • Clickadu offers seven advertising formats, ensuring your product gets noticed with a wide variety of ad formats.
  • Offers a 100% fill rate, ensuring maximum utilization of ad spaces.

Pros and Cons

Multiple Payment Methods and Flexible Payout ThresholdsMinimum Payout Threshold
High eCPMs and Revenue MaximizationNot Ideal for All Websites
Wide Range of Ad FormatsStrict Regulations
User-Friendly Self-Serve Platform 
Stable Rates and Timely Payments 
100% Fill Rate and High Demand for Traffic 

8. RichAds


RichAds, a global self-serve ad network, has emerged as a preferred alternative to PopAds in 2024. Developed specifically for performance marketers, RichAds offers a wide range of features and benefits that make it an attractive option for businesses of all sizes. It connects advertisers with publishers to deliver ads effectively and efficiently, offering a variety of ad formats to cater to different needs.

Key Features of RichAds Ad Network

  • Offers five ad formats including push notifications, in-page push ads, iOS calendar push ads, pop ads, and domain redirect ads.
  • Traffic quality is verified by Adscore, blocking any bot or fraudulent traffic.
  • Provides support to launch productive ads from the start.
  • Allows automated actions, smart targeting options, and API integration.
  • Enables importing ad campaigns from other networks.
  • Provides highly relevant personal whitelists for clients.
Wide Range of Ad FormatsStrict Moderation
High Traffic VolumeLimited API Integration
Advanced Optimization Tools
Categorized Traffic Sources

9. AdSupply


AdSupply, a renowned digital ad platform, has emerged as a preferred alternative to PopAds in 2024. With over a decade of experience in the industry, AdSupply has established itself as a reliable partner for advertisers and publishers alike, offering a balance between expression and monetization. The platform is known for its performance-tested inventory, high conversion rates, and commitment to real, meaningful partnerships.

Key Features of AdSupply Ad Network

  • AdSupply offers a variety of ad formats that are designed to convert, ranging from popunders to dynamic native placements.
  • The platform provides access to exclusive, performance-tested inventory that passes fraud checks.
  • AdSupply has patented anti-adblock technology, allowing you to monetize all your users and increase net revenue for any ad zone.
  • AdSupply's platform is easy to use, making campaign creation and management a breeze.
  • One of the highest-converting pop executions online.
  • Offers real-time tracking of campaign performance, allowing for quick optimization.
Ease of UseLimited Payment Methods
Variety of Ad Formats
Exclusive Partnerships
Big volume of direct traffic

Pop Under Advertising Guide for All

Popunder advertising is a form of online advertisement that appears in a new browser window underneath the main browser window, typically after the user interacts with a website. Unlike popups, which appear on top of the main window and often interrupt the user's browsing experience, popunders are less intrusive and tend to receive higher engagement rates.

How Popunder Ads Work?

When a user visits a website with pop-under ads and performs an action that triggers the appearance of a popup ad (such as clicking a link), a popup window appears in a separate tab. When a user clicks on a Popunder ad, they are either redirected directly to the advertiser's website or they end up on a pre-lander. Popunder ads work great across platforms (desktop, mobile, tablets), allowing advertisers to reach their audience wherever they are.

Stats on Pop Under Ads Worth Checking Out

Stats on Pop Under Ads Worth Checking Out
  • Pop Under Ads drive 42% more engagement on Mobile as compared to desktop.
  • Images can increase the CTR by 28.69%.
  • Images can help in increasing email sign-ups by 63.49%.
  • The Exit Intent Pop-Up can save 15% of Visitors.

Best Verticals for Pop Under Ads

Pop Under ads work well with many niches. Some of the top verticals include online gaming platforms, casinos, betting sites, sweepstakes, VPNs and other utility providers, and e-commerce. Other popular verticals include dating, gambling, betting, adult content, and smartlinks.

How to Run a Successful Pop-Under Ad Campaign?

Running successful popunder ad campaigns requires strategic planning and execution. Here are some tips to optimize your popunder campaigns:

  • Utilize audience segmentation and targeting options to ensure your popunders reach the right users at the right time.
  • Avoid bombarding users with too many popunders by implementing frequency capping to maintain a positive user experience.
  • Ensure that the landing pages users are directed to are optimized for conversion, providing a seamless transition from the popunder ad.
  • White and blacklists can be extremely effective in helping out your ad campaign, however, use them wisely.

FAQs on Pop Ads Advertising and Its Alternatives

What are pop ads and why are they popular in advertising?

Pop ads are online advertisements that suddenly appear in a new window or tab while browsing the web. They are popular because they can generate high conversion rates, attract a broad audience, and are relatively inexpensive compared to other ad formats.

What are some of the best pop ad networks to consider as alternatives to PopAds?

Some popular alternatives to PopAds include ClickAdilla, PopCash, AdCash, Adsterra, RichAds, etc.

How can I choose the right pop ad network for my specific niche?

To choose the right pop ad network for your niche, consider factors such as the network's reputation, traffic quality, targeting options, ad formats, pricing models, and customer support.

What tools are available for tracking and optimizing pop ad campaigns?

Tools for tracking and optimizing pop ad campaigns include analytics platforms like Google Analytics, ad tracking software like Voluum, and A/B testing tools. These tools help you analyze campaign performance, identify areas for improvement, and make data-driven decisions.

What are some strategies for creating high-converting, profitable pop ad campaigns?

Strategies for creating high-converting pop ad campaigns include targeting the right audience, using engaging ad creatives, offering incentives or deals, optimizing ad placement and timing, and continuously testing and refining your campaigns based on performance data.


As we've explored throughout this article, there are numerous alternatives to PopAds each of them delivering quite a great set of features.

While PopAds has its merits, it's not the only player in the game. There are numerous other ad networks out there waiting to be discovered.

So, keep exploring, keep learning, and most importantly, keep growing. The perfect ad network for your needs might just be a few clicks away and I guess it might be one of the ad networks mentioned above.

We hope this article has provided you with valuable insights and will assist you in getting the best one for yourself.

👋 Until Next Time!

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