Adsterra
RATING: 5/5
ExoClick
RATING: 4.9/5
Clickadu
RATING: 4.7/5
Whenever we consider Pop Ads or as we also call them Pop Under Ads, one name that comes into our mind as one of the most trusted choices among other ad networks is PopAds Ad Network.
PopAds, a popular ad network known for its specialization in pop-unders, has been a go-to choice for many. However, it's not always a one-size-fits-all solution. While PopAds offers advantages such as a quick approval process, a cost-per-view model, and high CPM rates, it also has its limitations. For instance, PopAds only offers pop-under ads, which can be intrusive and potentially harm the user experience.
But there are quite some better PopAds Alternatives that you might look into. But which are these alternatives and why would you consider them?
Additionally, the ads are often not relevant to the content of your site, which can affect engagement and conversion rates.
Considering alternatives to PopAds can help diversify your affiliate partners, a strategy recommended by experts to avoid over-reliance on a single revenue source.
So, without any further adieu let’s get started with some of the top PopAds alternatives you might wanna consider.
🎉 Top PopAds Alternatives with Best Offers
| PopAds Alternatives | User Ratings |
|---|---|
| Adsterra | 4.9 Stars |
| Monetag | 3.8 Stars |
| HilltopAds | 4.0 Stars |
| ClickAdilla | 4.2 Stars |
| ExoClick | 3.6 Stars |
| AdMaven | 4.8 Stars |
| Clickadu | 3.4 Stars |
| RichAds | 4.0 Stars |
| AdSupply | 3.8 Stars |
Before we take some analysis into the list of top alternatives to PopAds, let’s take a quick overview of some of the limitations of PopAds.
1. Adsterra
Adsterra Ad Network is a compelling alternative to PopAds for several reasons. As a leading ad network trusted by over 30K advertisers and publishers worldwide, Adsterra has been providing top-tier advertising and monetization solutions since 2013. It offers a unique partner care approach, ensuring not just high-quality views and clicks, but also a growth area for all partners.
Adsterra's platform is designed to maximize eCPM for publishers with relevant ad feeds while helping advertisers meet their KPIs and enhance ROI. This makes it a great choice for those looking for a more strategic approach to advertising, with the potential for higher conversion rates.
Key Features of Adsterra Ad Network
| Pros | Cons |
|---|---|
| Variety of ad formats including Vast Pre Roll. | Lack of Demographic Targeting |
| No Minimum Traffic Requirements | Variable CPM Rates |
| High Fill Rate | Payment Method Restrictions |
| Flexible Payment Options | |
| Strong Anti-Fraud Measures |
2. Monetag
Listed as a top-notch alternative to PopAds, Monetag offers a robust platform for publishers to monetize their audience effectively. It stands out due to its AI-powered audience monetization solutions that work seamlessly for websites, mobile apps, social marketers, and advertising networks.
Monetag's high-performing ad formats and compatibility with other ad networks like AdSense make it a lucrative choice for publishers seeking to maximize their revenue. Furthermore, Monetag's high CPM rates and the ability to monetize every visitor make it a powerful tool in the ad network industry.
Key Features of Monetag Ad Network
| Pros | Cons |
|---|---|
| Do not impose rigid restrictions | Potential incompatibility with AdSense |
| Clean and Safe Ads | |
| Compatibility with Any Website | |
| 100% Fill Rate with Smartlink Feature | |
| Anti-AdBlock Technology |
3. HilltopAds
HilltopAds Ad Network is a great alternative to PopAds due to its diverse monetization opportunities and its ability to provide advertisers with access to a wide range of audiences. Established in 2014, HilltopAds has gained significant experience in the digital advertising industry, developing smart tech solutions to help advertisers optimize their campaigns efficiently.
HilltopAds is known for its high-quality traffic, offering different kinds of ad formats to match the latest industry and technology trends. It also provides a self-service platform that allows advertisers to launch and manage their campaigns quickly and efficiently, resulting in increased engagement with their target audiences.
Key Features of HilltopAds Ad Network
Pros and Cons
| Pros | Cons |
|---|---|
| Offers a weekly payout schedule | Mainstream Traffic Still Limited |
| Platform is easy to use | No Control Panel for Campaign Changes |
| Anti ad blocking feature | |
| Offers competitive CPM rates | |
| Offers a variety of ad formats |
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4. ClickAdilla
ClickAdilla is a high-technology self-serve ad network platform that stands out as a preferred alternative to PopAds in 2025. With its user-friendly interface, advanced targeting options, and a wide range of ad formats, ClickAdilla connects advertisers with publishers, offering a seamless advertising experience.
Key Features of ClickAdilla Ad Network
| Pros | Cons |
|---|---|
| High Traffic Volume | Ad Blocking |
| Bi-weekly Payments | |
| Impression Frequency Control | |
| Anti-Fraud Technology |
5. ExoClick
Exoclick Ad Network is a leading PopAds alternative, particularly known for its robust monetization opportunities for both advertisers and publishers. Founded in 2006, Exoclick has grown to become a key player in the advertising ecosystem, serving over 8.5 billion geo-targeted ads per day across a global network of 65,000 mobile or website publisher platforms.
It is specially built for adult content. However, the platform offers quality control, fraud, and bot protection for their advertisers and publishers, making it a reliable and secure choice for ad networking.
Key Features of Exoclick Ad Network
| Pros | Cons |
|---|---|
| Variety of ad formats including Vast Pre Roll. | Lack of Demographic Targeting |
| No Minimum Traffic Requirements | Variable CPM Rates |
| High Fill Rate | Payment Method Restrictions |
| Flexible Payment Options | |
| Strong Anti-Fraud Measures |
6. AdMaven
AdMaven Ad Network is a top-tier advertising platform that has established itself as a great alternative to PopAds. It caters to both publishers and advertisers of all sizes, offering high-quality direct traffic to maximize ROI and reach. AdMaven's mission is to ensure the success of its users, making it an excellent choice for those looking to monetize their web pages or launch effective advertising campaigns.
With its proprietary optimization tools and a vast number of direct advertisers, AdMaven provides an amazing ECPM and high revenue while maintaining a great user experience.
Key Features of AdMaven Ad Network
| Pros | Cons |
|---|---|
| Higher CPM rates compared to other ad networks | Lack of Visual Reporting |
| Advanced Optimization Tools | High Payment Threshold for Wire Transfers |
| Flexible Payment Methods | Minimum Traffic Requirement |
| Good for Pop-Under Ads | |
| Offers a wide range of ad formats |
7. Clickadu
Clickadu Ad Network is a great alternative to PopAds due to its unique capabilities, excellent expertise, and experience in revenue maximization for publishers and advertisers. It is a digital advertising network for web and mobile channels that provides a toolkit to ensure statistics transparency and campaign automation.
Clickadu is known for its machine learning-based algorithm to filter poor quality and offers more than five solutions to cash out or top up your balance. With a wide variety of ad formats, your product will get noticed for sure. The team of expert managers at Clickadu is concerned about your success, making it a reliable and efficient platform for your advertising needs.
Key Features of Clickadu Ad Network
Pros and Cons
| Pros | Cons |
|---|---|
| Multiple Payment Methods and Flexible Payout Thresholds | Minimum Payout Threshold |
| High eCPMs and Revenue Maximization | Not Ideal for All Websites |
| Wide Range of Ad Formats | Strict Regulations |
| User-Friendly Self-Serve Platform | |
| Stable Rates and Timely Payments | |
| 100% Fill Rate and High Demand for Traffic |
8. RichAds
RichAds, a global self-serve ad network, has emerged as a preferred alternative to PopAds in 2025. Developed specifically for performance marketers, RichAds offers a wide range of features and benefits that make it an attractive option for businesses of all sizes. It connects advertisers with publishers to deliver ads effectively and efficiently, offering a variety of ad formats to cater to different needs.
Key Features of RichAds Ad Network
| Pros | Cons |
|---|---|
| Wide Range of Ad Formats | Strict Moderation |
| High Traffic Volume | Limited API Integration |
| Advanced Optimization Tools | |
| Categorized Traffic Sources |
9. AdSupply
AdSupply, a renowned digital ad platform, has emerged as a preferred alternative to PopAds in 2025. With over a decade of experience in the industry, AdSupply has established itself as a reliable partner for advertisers and publishers alike, offering a balance between expression and monetization. The platform is known for its performance-tested inventory, high conversion rates, and commitment to real, meaningful partnerships.
Key Features of AdSupply Ad Network
| Pros | Cons |
|---|---|
| Ease of Use | Limited Payment Methods |
| Variety of Ad Formats | |
| Exclusive Partnerships | |
| Big volume of direct traffic |
Pop Under Advertising Guide for All
Popunder advertising is a form of online advertisement that appears in a new browser window underneath the main browser window, typically after the user interacts with a website. Unlike popups, which appear on top of the main window and often interrupt the user's browsing experience, popunders are less intrusive and tend to receive higher engagement rates.
How Popunder Ads Work?
When a user visits a website with pop-under ads and performs an action that triggers the appearance of a popup ad (such as clicking a link), a popup window appears in a separate tab. When a user clicks on a Popunder ad, they are either redirected directly to the advertiser's website or they end up on a pre-lander. Popunder ads work great across platforms (desktop, mobile, tablets), allowing advertisers to reach their audience wherever they are.
Stats on Pop Under Ads Worth Checking Out
- Pop Under Ads drive 42% more engagement on Mobile as compared to desktop.
- Images can increase the CTR by 28.69%.
- Images can help in increasing email sign-ups by 63.49%.
- The Exit Intent Pop-Up can save 15% of Visitors.
Best Verticals for Pop Under Ads
Pop Under ads work well with many niches. Some of the top verticals include online gaming platforms, casinos, betting sites, sweepstakes, VPNs and other utility providers, and e-commerce. Other popular verticals include dating, gambling, betting, adult content, and smartlinks.
How to Run a Successful Pop-Under Ad Campaign?
Running successful popunder ad campaigns requires strategic planning and execution. Here are some tips to optimize your popunder campaigns:
FAQs on Pop Ads Advertising and Its Alternatives
What are pop ads and why are they popular in advertising?
Pop ads are online advertisements that suddenly appear in a new window or tab while browsing the web. They are popular because they can generate high conversion rates, attract a broad audience, and are relatively inexpensive compared to other ad formats.
What are some of the best pop ad networks to consider as alternatives to PopAds?
Some popular alternatives to PopAds include ClickAdilla, PopCash, AdCash, Adsterra, RichAds, etc.
How can I choose the right pop ad network for my specific niche?
What tools are available for tracking and optimizing pop ad campaigns?
Tools for tracking and optimizing pop ad campaigns include analytics platforms like Google Analytics, ad tracking software like Voluum, and A/B testing tools. These tools help you analyze campaign performance, identify areas for improvement, and make data-driven decisions.
What are some strategies for creating high-converting, profitable pop ad campaigns?
Strategies for creating high-converting pop ad campaigns include targeting the right audience, using engaging ad creatives, offering incentives or deals, optimizing ad placement and timing, and continuously testing and refining your campaigns based on performance data.
Conclusion
As we've explored throughout this article, there are numerous alternatives to PopAds each of them delivering quite a great set of features.
While PopAds has its merits, it's not the only player in the game. There are numerous other ad networks out there waiting to be discovered.
So, keep exploring, keep learning, and most importantly, keep growing. The perfect ad network for your needs might just be a few clicks away and I guess it might be one of the ad networks mentioned above.
We hope this article has provided you with valuable insights and will assist you in getting the best one for yourself.
👋 Until Next Time!
