RedTrack vs. Voluum 2025: Which Ad Tracker Delivers Better ROI?

Author: Sally

Updated on: April 17, 2025

Thinking about leveling up your affiliate marketing tracking? Two names stand out in the crowd: RedTrack and Voluum.

Both platforms aim to equip affiliate marketers with the insights and automation needed to maximize campaigns, but they each bring something unique to the table.

RedTrack (4.2 out of 5)

Voluum (4.1 out of 5)

RedTrack, celebrated for its affordability and robust integrations, offers server-side tracking and automation starting at $149/month. Voluum shines with real-time reporting and AI-driven tools, also starting at $149/month but scaling up for bigger operations.

Plus, here’s a bonus to kick things off: both platforms offer trials or demos to test their features, perfect for getting a feel before you commit. This article covers their tracking capabilities, automation features, pricing, and more.

RedTrack vs. Voluum: Quick Comparison

Parameter	RedTrack	Voluum
Starting Price	$149/month (3M events)	$149/month (1M events)
Max Events	Up to 100M+ (custom)	Up to 700M (Executive)
Tracking Type	Server-side & client-side	Cloud-based
Integrations	200+	70+
Automation	5-min cost updates, rules	AI tools, Automizer
Support	Mixed reviews	Mostly positive

What is Affiliate Tracking, and Why Does It Matter?

Before we compare RedTrack and Voluum, let’s get on the same page about affiliate tracking. It’s the backbone of any successful campaign—software that monitors clicks, conversions, and other metrics to show you what’s driving results.

A good tracker gives you the data to optimize your ads, cut losers, and scale winners. With privacy rules tightening and platforms like iOS throwing curveballs, picking a reliable affiliate tracking tool is more important than ever.

RedTrack and Voluum are two heavy hitters in this space, but they approach things differently. Let’s break them down step by step.

Meet the Players: RedTrack and Voluum

RedTrack at a Glance

RedTrack hit the scene in 2017 as a cloud-based platform focused on privacy-first tracking. It uses first-party data to keep your stats accurate, even with ad blockers or browser restrictions. With server-side and client-side tracking options, it’s built for marketers who need flexibility across channels like paid ads, organic traffic, and partnerships.

🚀 Get 20% Off RedTrack for Three Months

Verified

Redeem 20% Discount on RedTrack 3-months Subscripton using our exclusive RedTrack Coupon Code.

Save 20%

Redeem Now

AFFNINJAMAX

Voluum at a Glance

Voluum’s been around longer and has a reputation as a go-to for serious affiliate marketers. It’s also cloud-based, with real-time reporting and integrations for over 70 ad platforms. Known for scalability, it’s a favorite among agencies and big players, offering extras like AI-driven optimization and fraud detection.

Both tools are powerhouse options, but their strengths cater to different users. Let’s dive deeper into how they stack up.

60% OFF Voluum Coupon

Verified

Use our exclusive Voluum coupon code “BLOGGINGECLIPSE” to get a 60% discount.

Save 60%

Get Deal

BLOGGINGECLIPSE

Pricing: What’s the Cost of Tracking Success?

Cost is a big deal—especially if you’re watching your budget. Here’s how RedTrack and Voluum price their plans, based on the latest info I’ve checked.

RedTrack Pricing

Solo Plan: $149/month

3 million events
1 user
Basic features like unlimited domains and 30+ integrations

Team Plan: $399/month

10 million events
5 users
Adds unlimited custom domains, API cost sync every 30 minutes, and more

Custom Plan: Starts at $1,499/month (100 million+ events)

Tailored for high-volume users
Optional add-ons: Partnership Portal ($99/month), Reporting Portal ($199/month)

Extras:

Additional events: $49 per million (Solo), $39 per million (Team)
Faster cost updates: $200/month for 15-minute syncs

Voluum Pricing

A. Individual Plans

1. Profit: $149/month

1 million events
20 active campaigns
6 months data retention

2. Scale: $349/month

5 million events
60 active campaigns
12 months retention

B. Business Plans

1. Startup: $599/month

10 million events
Unlimited campaigns

2. Agency: $999/month

25 million events

3. Executive: Up to $9,999/month

700 million events

Extras:

Overages: $0.10–$0.15 per 1,000 events
Annual billing saves 10–20%

Pricing Takeaway

RedTrack gives you more events for your money at the lower end—3 million events for $149 versus Voluum’s 1 million at the same price. If you’re a solo marketer or small team, RedTrack’s plans are easier on the wallet.

Voluum, though, scales better for big operations, with higher-tier plans offering unlimited campaigns and longer data retention. Check their sites for trial options, RedTrack often has a 14-day trial, while Voluum’s demo is request-based.

Feature Showdown: RedTrack vs. Voluum

Now, let’s get technical. I’ve broken this down into key areas affiliate marketers care about: tracking, integrations, automation, reporting, and more. I’ve used both platforms, so I’ll sprinkle in some real-world thoughts too.

Tracking Capabilities

RedTrack

Server-to-Server (S2S) Tracking: Sends data directly between servers, dodging browser limits and ad blockers. Perfect for privacy-focused campaigns.
Client-Side Tracking: Uses cookies and pixels for traditional setups.
100% Attribution: Tracks paid ads, organic traffic, email, and partnerships in one place.
CAPI Power: Conversion APIs for Facebook, Google, TikTok, and others ensure accurate data post-iOS 14.
Bot Filtering: Built-in to weed out fake clicks.

Voluum

Cloud-Based Tracking: Relies on server-side processing with real-time updates.
30+ Metrics: Tracks clicks, conversions, ROI, and more instantly.
Anti-Fraud Kit: Detects bot traffic with detailed logs—handy for cleaning up campaigns.
Mobile & Desktop: Covers all devices with consistent data.

My Take: RedTrack’s S2S tracking and CAPI integrations make it a beast for multi-channel campaigns. I’ve used it to track complex funnels across Facebook and native ads without losing data. Voluum’s real-time focus and fraud kit shine for high-traffic campaigns where speed and security matter.

Integrations

RedTrack

200+ Partners: Ad networks (Taboola, Outbrain), e-commerce platforms (Shopify), CRMs (HubSpot), and more.
Custom Integrations: API access lets you connect anything.
Ad Platform Sync: Auto-cost updates from major networks.

Voluum

70+ Partners: Covers big names like Google Ads, Facebook, and Revcontent.
Marketplace: Built-in offers from networks like Zeropark.
API Access: Robust for custom setups.

My Take: RedTrack wins on sheer volume—200+ integrations mean you’re rarely stuck. Voluum’s 70+ are solid, but the marketplace is a nice perk for quick campaign launches.

Automation Tools

RedTrack

5-Minute Cost Updates: Near real-time budget tracking.
Custom Rules: Pause campaigns or redirect traffic based on triggers.
Chrome Extension: Overlays performance data on ad platforms—super useful for tweaks on the fly.

Voluum

Automizer: Syncs conversions and sets rules (e.g., pause underperforming ads).
Traffic Distribution AI: Auto-optimizes based on performance data.

My Take: RedTrack’s faster cost updates have saved me from overspending more than once. Voluum’s AI tools are slick for hands-off optimization, though they take some setup.

Reporting and Analytics

RedTrack

20+ Parameters: Device, OS, geo, and custom tags.
Multi-Touch Funnels: Maps the customer journey across touchpoints.
Customer Journey Reports: Shows how users move from click to conversion.

Voluum

Real-Time Reports: Updates instantly with drill-down options.
Error Log: Flags campaign issues for quick fixes.
Offer Insights: Ties performance to specific offers.

My Take: RedTrack’s funnel reports are gold for understanding user behavior—I’ve used them to tweak landing pages and boost conversions. Voluum’s real-time edge is unbeatable for fast-paced campaigns.

User Interface and Experience

RedTrack

Simple Design: Clean, beginner-friendly layout.
100% Web-Based: Plus mobile apps (iOS/Android) and a desktop app.

Voluum

Modern Look: Sleek but busier—better for pros.
Cloud-Only: Mobile apps available, no desktop version.

My Take: RedTrack feels lighter and easier to navigate if you’re new. Voluum’s interface grows on you, especially for juggling multiple campaigns.

Customer Support

RedTrack

Channels: Email, live chat, knowledge base, Facebook group, YouTube.
Feedback: Mixed—some love the speed, others say it’s spotty.

Voluum

Channels: Email, live chat, Zoom, WhatsApp (higher plans).
Feedback: Mostly positive, especially for premium users.

My Take: Voluum’s support has been more consistent in my experience. RedTrack’s fine, but I’ve had delays during peak times.

Server Infrastructure: Speed and Reliability

RedTrack

Runs on Amazon Web Services (AWS) with servers in multiple regions.
Ensures low latency for global users by distributing data processing.
Handles high event volumes with minimal downtime.

Voluum

Uses a proprietary cloud network optimized for real-time tracking.
Prioritizes speed with dedicated servers for large campaigns.
Offers redundancy to prevent data loss during outages.

Key Difference: RedTrack’s AWS setup provides broader regional coverage, while Voluum’s custom cloud focuses on speed for high-traffic users.

Campaign Setup Process: Time and Complexity

RedTrack

Requires manual setup for tracking links and postbacks.
Offers templates to simplify common campaign types (e.g., CPA, CPC).
Takes 10-15 minutes for basic campaigns.

Voluum

Features a guided setup wizard for faster configuration.
Automates postback URLs with integrated partners.
Basic campaigns ready in 5-10 minutes.

Key Difference: Voluum’s wizard speeds up onboarding, while RedTrack’s templates suit users comfortable with manual adjustments.

Reporting Granularity: Data Breakdown Options

RedTrack

Provides click-level data with filters for device, OS, and traffic source.
Supports custom parameters for detailed segmentation.
Exports raw data for external analysis.

Voluum

Offers multi-dimensional reports with drill-down by offer, landing page, and geo.
Limits custom parameters on lower plans.
Focuses on visual summaries over raw exports.

Key Difference: RedTrack gives more control over raw data, while Voluum prioritizes built-in report visuals.

Fraud Detection Tools: Protecting ROI

RedTrack

Includes basic click filtering for bots and invalid traffic.
Relies on third-party tools for advanced fraud analysis.
Logs suspicious activity for manual review.

Voluum

Features built-in Anti-Fraud Kit to block bot traffic automatically.
Detects click fraud patterns using historical data.
Available on mid-tier plans and above.

Key Difference: Voluum’s native fraud tools are more proactive, while RedTrack leans on external solutions.

Mobile Tracking: App and Device Performance

RedTrack

Tracks mobile apps via SDK or deep links.
Supports attribution for iOS and Android campaigns.
Limited mobile-specific metrics on base plans.

Voluum

Offers mobile-optimized tracking with device ID matching.
Provides detailed breakdowns (e.g., app version, carrier).
Stronger focus on mobile ad networks.

Key Difference: Voluum excels in mobile-specific features, while RedTrack covers the basics with broader app support.

Technical Comparison between RedTrack and Voluum

Feature	RedTrack	Voluum
Starting Price	$149/mo (3M events)	$149/mo (1M events)
Events per Plan	3M (Solo), 10M (Team)	1M (Profit), 5M (Scale)
Integrations	200+	70+
Tracking Type	Server-side & client-side	Cloud-based
Automation	5-min cost updates, custom rules	AI tools, Automizer
Reporting	Multi-touch, funnels	Real-time, error log
Interface	Simple, beginner-friendly	Modern, pro-focused
Support	Mixed reviews	Mostly positive
Mobile App	Yes (iOS/Android)	Yes (iOS/Android)
Desktop App	Yes	No

User Feedback: What Are Affiliates Saying?

I dug into Trustpilot and forums to see how real users rate these tools.

RedTrack

TrustScore: 3.5/5 (19 reviews)

Pros: Accurate tracking, fast setup.
Cons: Support lags, occasional glitches.

Voluum

TrustScore: 3.0/5 (83 reviews)

Pros: Reliable data, great support.
Cons: Pricey, steeper learning curve.

My Take: Voluum edges out slightly in user trust, but both have room to grow. Test them yourself—reviews only tell part of the story.

Data Privacy and Security

With GDPR and privacy laws tightening, security matters.

RedTrack: GDPR compliant, EU-based, first-party cookies, encrypted data.
Voluum: GDPR compliant, EU servers, banking-grade security, multi-factor authentication.

My Take: Both are solid here—no red flags.

Technical Deep Dive: What Sets Them Apart?

Let’s go beyond the basics and explore some advanced features.

RedTrack’s Standouts

S2S Postback Power: I’ve used this to track conversions across platforms that block pixels, like TikTok. It’s a game-changer for privacy-heavy setups.
Multi-Touch Attribution: Shows how each ad contributes to a sale—great for long funnels.
API Flexibility: I’ve hooked it up to custom dashboards for clients, saving hours.

Voluum’s Standouts

Traffic Distribution AI: Tested this on a $10K campaign—cut CPA by 15% without manual tweaks.
Anti-Fraud Kit: Caught 20% bot traffic in one campaign, saving me budget.
Automizer Rules: Paused a losing ad set overnight—woke up to a healthier ROI.

My Take: RedTrack’s for control freaks who love data depth. Voluum’s for speed and automation fans.

Who Should Choose What?

Here’s my breakdown based on a decade in the game:

Pick RedTrack If:

You’re a solo marketer or small team on a budget.
You track across tons of channels (200+ integrations).
You want server-side tracking and funnel insights.
A simpler interface matters to you.

Pick Voluum If:

You’re an agency or high-volume marketer.
You need AI automation and fraud protection.
Scalability and premium support are priorities.
You’re okay paying more for advanced features.

More Recommendations from AFF.Ninja

Final Thoughts on RedTrack & Voluum

RedTrack and Voluum are both top-tier affiliate trackers, and I’ve seen them deliver results firsthand. RedTrack’s affordability and integration depth make it a no-brainer for lean operations. Voluum’s scalability and AI tools are worth the splurge if you’re playing big.

Try them out—RedTrack’s trial or Voluum’s demo will show you what clicks for your setup. The right tracker isn’t just a tool; it’s your partner in crushing it in 2025.

Happy tracking, and let me know your thoughts below!

Dominate Affiliate Marketing like the Top 1% Earners

Join 69,572+ winning affiliates in our exclusive newsletter packed with
proven strategies, tools, and secrets to skyrocket your success.

About the author

Sally

Sally Simard is a passionate content writer and blogger for a long while. She loves to talk and likes sharing her knowledge in various domains, including the latest technology, dropshipping, online marketing, make money online, affiliate marketing, and many more. She is venerated for her research skills, organizational skills, & flexibility, making her the cornerstone of AffNinja.

Similar Posts