Shopify vs. Wix Affiliate Programs 2025: Which Pays More?
Author: Sally
Picking between Shopify and Wix affiliate programs can feel like a coin toss—both are big names, but the payouts differ.
Shopify hooks you with $150 per referral and a low $10 payout minimum, perfect for e-commerce-focused affiliates. Wix offers $100 per Premium plan sale, but you’ll need $300 monthly to cash out, which might slow you down.
Shopify sweetens the deal with POS Pro bonuses and recurring commissions, while Wix keeps it simple for bloggers and creatives. Want quick cash or a broader audience? Let’s compare!
Shopify vs. Wix Snapshot
| Feature | Shopify | Wix |
|---|---|---|
| Commission | $150/referral | $100/sale |
| Payout Minimum | $10 | $300/month |
| Extras | Recurring, bonuses | None |
What Are the Shopify and Wix Affiliate Programs?
Before we compare, here’s a quick rundown of each program:
Shopify Affiliate Program: Tied to the e-commerce giant Shopify, this program pays you for referring merchants who sign up for paid plans. With over 3.9 million merchants worldwide, Shopify dominates the online store space, making it a go-to for affiliates targeting entrepreneurs.
Wix Affiliate Program: Wix, a versatile website builder with 200 million users, rewards affiliates for driving Premium plan sales. Its broad appeal spans small businesses, bloggers, artists, and even e-commerce users (600,000 stores).
Both programs promise earnings, but the differences in structure, payouts, and support could make or break your success. Let’s stack them up across multiple features.
Commission Rates: Shopify Packs a Bigger Punch
Your earnings start with commissions, so let’s see who pays more.
Shopify Commissions
Wix Commissions
Takeaway: Shopify wins here. The $150 base rate beats Wix’s $100, and extras like POS Pro bonuses and recurring Partner income sweeten the deal. Wix’s $300 minimum feels like a roadblock for smaller affiliates.
Payment Terms: Shopify Pays Faster
How quickly you get paid—and how easy it is—matters. Here’s the scoop.
Shopify Payment Details
- Methods: PayPal or direct deposit.
- Minimum Payout: Just $10.
- Schedule: Bi-weekly (5 days after mid-month and end-of-month cycles).
Wix Payment Details
- Methods: Wire transfer only.
- Minimum Payout: $300 per month.
- Schedule: Around 45 days after the month ends, plus manual invoicing.
Comparison: Payment Terms
| Feature | Shopify | Wix |
|---|---|---|
| Payment Options | PayPal, direct deposit | Wire transfer only |
| Minimum Payout | $10 | $300 |
| Payout Speed | Bi-weekly | ~45 days post-month |
Winner: Shopify. A $10 minimum and bi-weekly payouts mean you see cash fast, even with low referral volume. Wix’s $300 threshold and 45-day wait (plus wire-only payments) can stall your earnings, especially for smaller affiliates.
Cookie Duration and Attribution: A Strategic Split
Cookie duration tracks how long you have to earn a commission after someone clicks your link. Attribution decides who gets credit in multi-touch sales.
Shopify Cookies and Attribution
Wix Cookies and Attribution
Comparison: Cookies and Attribution
| Feature | Shopify | Wix |
|---|---|---|
| Cookie Duration | 30 days | 30 days |
| Attribution Model | Last-click (assumed) | First-click |
Winner: Tie—depends on your strategy. Wix’s first-click model suits affiliates who introduce users early (e.g., via blog posts or ads). Shopify’s last-click approach favors those closing the deal (e.g., product reviews or comparisons). Both 30-day cookies match industry norms.
Marketing Tools and Support: Shopify Offers More
Success hinges on the tools and help you get. Here’s what each program provides.
Shopify Marketing Resources
Wix Marketing Resources
Comparison: Tools and Support
| Feature | Shopify | Wix |
|---|---|---|
| Creative Assets | Global library, lead magnets | Updated banners, links |
| Dashboard | Impact Radius (detailed) | Simple in-house tracker |
| Support | Affiliate managers | Self-service |
Winner: Shopify. The Impact Radius platform, extensive creatives, and manager support give experienced affiliates an advantage. Wix’s simpler dashboard works for beginners, but it lacks the depth Shopify offers.
Application Process: Wix Wins for Simplicity
Getting started shouldn’t be a hassle. Let’s compare the entry barriers.
Shopify Application
Wix Application
Winner: Wix. Its straightforward process welcomes beginners, while Shopify’s tougher standards suit affiliates with existing platforms.
Audience Fit: Shopify for E-commerce, Wix for All
Your audience shapes your success. Here’s how each program targets users.
Shopify Audience
- Focus: E-commerce entrepreneurs and merchants (3.9 million stores).
- Content Ideas: “How to Start an Online Store,” “Best Shopify Features.”
Wix Audience
- Focus: Broad—small businesses, bloggers, artists, and 600,000 e-commerce stores.
- Content Ideas: “Build a Website Fast,” “Wix for Beginners.”
Winner: Depends on your niche. Shopify fits e-commerce-focused affiliates; Wix suits those with diverse audiences.
Technical Comparison of Tracking and Attribution Models
A deep understanding of tracking and attribution is vital for affiliates aiming to optimize their earnings. Shopify and Wix employ distinct systems that affect how commissions are credited.
Shopify’s Tracking and Attribution
Wix’s Tracking and Attribution
Comparison Table: Tracking and Attribution
| Feature | Shopify | Wix |
|---|---|---|
| Tracking Platform | Impact Radius (third-party) | In-house dashboard |
| Attribution Model | Likely last-click (assumed) | First-click |
| Cookie Duration | 30 days | 30 days |
Insight: Shopify’s Impact account offers advanced analytics, ideal for affiliates who rely on data. Wix’s first-click model favors those generating initial interest, while Shopify’s last-click approach suits conversion-focused marketers.
Affiliate Promotion Strategies for Shopify and Wix
Affiliates use diverse channels and tactics to promote Shopify and Wix, tailored to each program’s audience. Here’s how they approach both:
Promoting Shopify
Promoting Wix
Insight: Shopify affiliates lean into e-commerce niches, while Wix affiliates cast a wider net. YouTube’s shopping integration gives Shopify a technical promotion edge.
Earning Potential: Shopify Scales Better
How much can you really make? Let’s estimate.
Shopify Earnings Example
Wix Earnings Example
Winner: Shopify. Lower payout barriers and bonus options boost earning potential, especially for high-volume affiliates.
Stats and Facts: The Numbers Behind the Programs
- Shopify: $4.8 billion in revenue, 3.9 million merchants.
- Wix: 200 million users, 600,000 e-commerce stores.
Conversion Edge: Shopify’s e-commerce focus drives strong sign-ups; Wix boasts high Premium plan conversions (exact rates proprietary).
Final Verdict: Shopify or Wix Affiliate Program?
Why not both? Diversify by promoting Shopify for e-commerce and Wix for general website needs.
How to Succeed with Each Program
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About the author
Sally
Sally Simard is a passionate content writer and blogger for a long while. She loves to talk and likes sharing her knowledge in various domains, including the latest technology, dropshipping, online marketing, make money online, affiliate marketing, and many more. She is venerated for her research skills, organizational skills, & flexibility, making her the cornerstone of AffNinja.
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