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Similarweb is an invaluable source of stats on how your site is performing and where your audience comes from. To get the most out of it, you just need to know how to properly manage its data. It is a tool for companies that provides significant value to any business with an online presence.

This in-depth Similarweb review will give you a closer look at all of its features, benefits, and pricing plans, all while helping you decide if this is the right tool for you.

Similarweb Review

Similarweb provides you with reports that allow you to gain valuable insights into your website traffic. This tool allows you to monitor your digital presence and extract necessary data from the reports you receive. This digital data can be used to create a better strategy for your website.

Similarweb is a company that was founded in 2007. They offer services to some of the most prominent eCommerce players like eBay, Google and PayPal. They also have a number of great tools, currently offering insights into over 3 million apps and 80 million websites. Similarweb also provides a number of extra features and has great scalability.

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  • It gives you an insight into your competition's online strategy.
  • It helps you get a hold of new leads, partners, or affiliates.
  • Similarweb keeps you up to date with all new trends.
  • It analyzes your competition and new trends in your industry.
  • It shows your audience's customer journey and behavior on your website.
  • They have found four solutions for different cases and tested them for your industry, business, and daily activity.
  • Digital Marketing Intelligence

This solution is perfect for marketers, SEO professionals, content marketers, affiliate marketers, and media buyers. With this tool, you can quickly discover your competitor's online strategy and make yours better. With this tool, you can easily run a detailed analysis of your competition, find trending keywords based on search volume and click rates, and introduce them to your strategy to start driving traffic.

Similarweb shows you the website's performance and what digital solutions work best in terms of search engine ranking. If you would like to know what your competitors are advertising, the most common way is to use the Similarweb tool. It can also track Display and Video ads, as well as reveal your search ads for any given time period.

  • Research Intelligence

This tool allows you to explore your market your industry trends and analyze your competition. It can also help you understand better what your audience does by providing data on their behavior. You can engage with your audience easily and find new ones while tracking conversions on one platform. This helps you create effective strategies for your business needs.

  • Sales Intelligence

Similarweb helps you boost your sales by letting you connect with profitable companies that will benefit you at the right time. It helps you generate a considerable amount of leads with over 100 million useful insights that can help you win more deals. It also helps you with lead generation.

  • Investor Intelligence

Similarweb is a leading Digital Marketing Monitoring Tool that offers extensive analysis of companies and their marketing needs. In addition to this, it tracks digital trends and market growth. It's excellent at breaking down marketing strategies, assessing brand health, and providing investment insights. One of the big benefits of this tool is that it will give you access to portfolios in a variety of sectors. You also have access to interesting market data and investor intelligence from different perspectives.

Now that we have covered some main functions of Similarweb and the types of intelligence it provides, let's take a closer look at its features:

Website Analysis

This tool allows users to analyze websites and apps in real-time. It also has a variety of different tools you can use to improve your website's performance, including:

Traffic Sources: Find out which specific sources are giving you the most hits on your website to increase conversions. Example: You can find out which traffic sources these sites get from, find out what kind of customer acquisition strategy these sites use, and see their customer value. With these insights, you can determine how to grow your business.
Popular Pages: Keeping tabs on popular pages on your competitors' websites is easy using the Similarweb tool. It's great for identifying what content is popular and how to replicate it yourself in order to generate traffic and increase interest.
Traffic & Engagement Metrics: Using custom-built metrics, you can compare your website's traffic and engagement to those of your competitors. This gives you a clear idea of how well your website is performing against others.
Audience Interests: You can find out which websites are often visited at the same time when someone is visiting your site – this helps you understand where your visitors are from and what their interests are. This tool will help you create new awareness and interest in your business, find new audiences among your existing ones and use their interests to improve your marketing process.
SEO and PPC keywords: This tool will help you find and discover keywords for your homepage. You can also search keyword trends, view how much traffic these search terms generate, and analyze any ads that are already associated with them to help you build.

Industry Analysis

The industry analysis segment of this tool will allow you to get a clear view of the competitive landscape of your industry. It'll offer insight into any key factors that may be playing in competitors' favor, along with their strengths and weaknesses. The features include:

Traffic & Engagement Metrics: Every industry has its own level of traffic, volume, engagements, bounce rate and time on site. You'll analyze your industry to understand the standard that you should follow. There are a few things to consider before throwing your marketing campaign whole hog into the works, like benchmarking and comparing yourself against your competitors to gain a better understanding of what's working.
SEO and PPC: It works for both organic and paid. The analysis tool allows you to get ideas for keywords from industry leaders.
Industry Leaders: You can use this tool to find websites in your industry that are leaders with the most traffic. This tool allows you to understand how their industry leader received their traffic, whether from social, organic search, or paid-for search.

API and Integration

Similarweb's API integration allows you to build tools that connect directly to a similar platform. You can use API for:

  • Traffic
  • Search keywords
  • Social referrals
  • Also visited
  • Mobile app information
  • Destinations
  • Category rank
  • Keyword competitors
  • Google Play installs
  • Rank and reach
  • Website categorization
  • Site-related apps
  • Similar site
  • Engagement
  • Website tags
  • Adult websites
  • Referrals

The APIs provided by Similarweb can be widely used by many industries. The following are some examples:

  • Online services
  • E-commerce
  • Security
  • Ad-tech
  • Finance and consulting

Similarweb provides lots of data on its website. For developers, the most challenging part is to display the data in a concise yet detailed manner. They make sure to present their sources in a quality way, and their data is meticulously curated. Similarweb's interface is bright and colorful, making it easy to understand and easily navigate. Our interface also closely resembles an old-fashioned Alexa interface–they both are visually appealing and intuitive.

Here are some ways in which the Similarweb interface proves beneficial:

  • Autocomplete: This tool can automatically fill in your competitors' names by getting information from its database. This makes finding what you are looking for a breeze.
  • Data Descriptions: On every subtopic, there is relevant information about the data on display and more, including SERPs, etc.
  • Data Visualization: Its dashboard has a lot of visualizing data to deliver clear, easily understood information. Its charts, lists, and images can help you in many ways.
  • Speed: Even with the amount of data it fetches and its sharp visuals, it still remains very fast.
  • Info Buttons: These information buttons can be found under each topic. This information gives you a rundown of the type of data that is generated.

Similarweb is a web analytics service that's valuable to digital marketers. Their interface is easy to use and provides comprehensive data in an easy-to-understand way.

👉 Click here to create your free Similarweb account and complete market insights at your fingertips.

Mobile App Analysis

Similarweb has in-depth analytics tools that give you a glimpse into the performance of your mobile app. They have invested heavily in mobile to better understand the potential of this technology and its potential value to your business. The data collected by the app appears promising, and its focus on mobile traffic is clear. For companies with mobile apps, these in-depth metrics can offer insights into how they are performing against the competition and how well-known or innovative they are in their specific industry.

The app analysis looks in depth at three metrics that are:


The Overview covers:

  • Audience Reviews.
  • The number of downloads.
  • An app ranking is based on how well it performs within its category.


Engagement data only works for Android users as of now. Nonetheless, it provides information such as user behavior and average time spent on the app. This information can help inform decisions about how to direct future marketing efforts.

Store Page Analysis

When it comes to app store data, the store page analysis allows you to compare two or more apps in terms of search engine traffic (and keyword mention) as well as the quantity of traffic from each source. Combining two apps using search is easy enough with the search bar's help.

Based on user reviews, Similarweb generally has a pretty accurate estimate when it comes to traffic estimates. It tends to be a little bit more optimistic than other tools in the industry, but it's still good enough to keep people coming back for more.

Similarweb Coupon

In addition, Similarweb lets you explore data from competitors and see how many visitors interact with them. Similarweb estimates what kind of information you might need. It is not going to tell you precisely the information that you expect, but it will give you a very calculated result.

Similarweb relies on a number of data sources, including its global user panel, to estimate its intelligence. The obvious concern here would be the accuracy of these data sources, which is the key determining factor of their reliability. Similarweb states that no single data source can be considered perfect and that every collection technique has its pros and cons. It is why Similarweb collects from multiple sources of data rather than just one or two. Here are some of them:

  • Direct first-party data: This comes from people who willingly share their internet activity with Similarweb. It's not just websites and apps but also mobile apps and game players.
  • Contributory networks: Similarweb uses data collected from anonymous sources. It's gone through an automated extraction process which is used as the basis for their conclusions and does not affect the privacy of any individual users.
  • Public data: The company uses its in-house indexing engines and advanced technology to find relevant data across the internet.
  • External data providers: Many trusted external sources have partnered with Similarweb to provide their customers with the industry's most robust and accurate data.

The tool's collection methods and refinement of sources allow it to get really specific, highly detailed analytics on customer behavior.

In the majority of cases, the estimates from Similarweb are closer to the accurate figures. In a few cases, they seem to calculate their numbers slightly more than what is shown in other places.

A few more tests proved that Similarweb has a great estimation of visitor traffic distribution from different sources. That's what makes it sufficient for estimating website traffic levels over time and its sources. Overall, the data provided by Similarweb is found to be reliable enough for comparing websites.

🚀 Hurry! Download the Similarweb Chrome Extension and get exclusive insights about any website performance.

Similarweb Pricing Plans

The pricing plans offered by Similarweb range from a free plan to many premium ones. Depending on the needs of your business and its budget, you can choose which would work best for you. There are three pricing plans for those looking for digital marketing intelligence.
Each plan is personalized and catered to what you want to do and achieve. There are many options that you can find in detail on Similarweb's official pricing page. There are also custom plans that require you to contact their team directly for a quote.

The plans start from $199 per month. They offer yearly and monthly subscriptions along with a free trial for its paid plans and an exclusive free plan as well. The free version is perfect for individual marketers who are just looking to get a basic overview of their traffic.

Using Similarweb has a lot of perks, as well as a few drawbacks. But the overarching outcome is beneficial in the long run. These are some of the pros to utilizing it:

  • This tool collects many different types of data in order to show which pages have been the most popular and what their engagement, resources and traffic sources are. In addition, it can help spot trends in your business that you might be able to capitalize on.
  • It has a very comprehensive overview. Similarweb's well-structured data summary tells you all the important aspects of any website.
  • Global data can help you reach new markets, increase your revenue, and find the customers that are most likely to buy from you.
  • The free trial version is available so users can test the tool out and see if it will work for their needs. It offers a lot of functionality for a free version.
  • All research done on Similarweb can be exported in PDF, PNG, and other file formats, so you never lose the intelligence that went into your work.
  • Similarweb is a search engine optimization tool that helps to optimize website content for organic search results.
  • Similarweb has a very decent user interface. It makes going through large amounts of data much easier, especially since it's really responsive and speedy.

Similarweb is a great tool that offers useful insights. However, they are aware of the fact that their platform has some shortcomings, and they aim to improve it in the future. Some of its drawbacks include:

  • There is a slight lack of information on the number of unique visitors.
  • This tool does not include insights into web traffic from mobile devices, which make up a huge portion of internet users nowadays.
  • It appears to be less accurate with smaller websites that get fewer than 50,000 monthly visits.

Similarweb Reviews - Testimonials

✔What is Similarweb used for?

Similarweb is the leading tool you need to win your market online. It helps you outrank your competitors. With Similarweb, you can see all the competitors that your website is directly competing with for traffic. With some clicks, you can see their top keywords and social networks where they are actively engaging and gaining traffic.

✔Can I try Similarweb for free?

If you want to know your competition's marketing strategy, then Similarweb is the only tool you should go for. It will give you complete and accurate data on your digital market. You can try Similarweb free for 7 days. The free trial of Similarweb is available with limited features. You need to purchase the paid plan to access all the features of Similarweb.

✔What does Similarweb offer to your business?

Similarweb is the tool that reveals what your competitors are doing online. You can disclose their online plan with Similarweb's competitive intelligence platform. With Similarweb you can discover new opportunities to get more targeted leads and customers in less time. By using Similarweb, you will also get to know your audience's behavior and how they are visiting your website.

✔How does Similarweb collect data?

Similarweb collects its data from public databases, search engines, third-party partners, etc. Use Similarweb to find out what's trending, get insights into competitors in your field, and compare the performance of your website.

How reliable is Similarweb?

Similarweb offers reliable and accurate data that you can use to boost your website's traffic. With Similarweb data, you can make smarter decisions and find ways to improve your rankings. If you are not still sure about Similarweb, then you can compare its results with other SEO tools.

✔What payment methods does Similarweb accept?

You can purchase any of the Similarweb pricing plans through a credit card. Similarweb also accepts payment through Visa, Mastercard, AMEX, and Discover.

✔Can I switch my plan?

After completing your free trial period, Similarweb allows you to change your paid plan.

✔Does Similarweb offer any discount coupons?

Yes, If you want to save maximum discount, then click here to save 16% off on all its annual plans.

Similarweb Facebook Group

Similarweb Twitter Group

Similarweb is the best analytics and insights tool out there. It provides valuable intelligence on what others in your industry are doing, allows you to benchmark your website against the best in the business, and more.

It can produce slightly skewed results but is a very helpful tool nonetheless. With Similarweb come functions such as competitive intelligence and market data which allow you to grow your online business financially for many years ahead. We would recommend trying it out for yourself!

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