In the world of social media, TikTok has emerged as a powerhouse platform for content creators, marketers, and researchers alike. But how can you use this platform at its best to reach your target audience? That’s where TikTok Analytics Tools come into the picture.

These TikTok Analytics Tools help you to get detailed insights into the performance of your content, helping you understand what resonates with your target audience and how to maximize your marketing efforts. Also by analyzing on the basis of views, likes, shares, and comments, you can decide what your target audience wants and can further focus on creating content that engages more viewers.

In this article, we will explore the top TikTok analytics tools that can transform your content strategy, explore competitor tactics, and increase the effectiveness of your TikTok posts. So let’s get started!

Why Should I Use any TikTok Analytics Tools?

TikTok analytics tools are essential for businesses on the platform as they provide amazing insights into the performance of their content, helping them optimize their marketing strategies and drive business growth. Some of the major benefits of using TikTok analytics tools include:

  • Performance analysis: These tools help businesses measure the success of their TikTok content by providing data on views, likes, comments, shares, and engagement rates so that business and creators can optimize their content strategy accordingly.
  • Content optimization: By analyzing the performance of their TikTok content, businesses can identify the type of content that resonates with their audience.
  • Engagement timing: TikTok analytics tools can help businesses determine the best times to post their content for maximum engagement.
  • Audience insights: These tools provide valuable information about a business's audience, such as demographics, location, and interests.
  • Business growth: By using the insights provided by TikTok analytics tools, businesses can optimize their content strategy, improve engagement, and ultimately drive business growth.

🎡 Top 15 TikTok Analytics Tools for TikTok Growth

Here is our list of the top TikTok Analytics Tools in 2023:

Tool NameStarting from
Analisa$48 per month
Popsters$9.99 per month
Quintly$345 per month
SocialInsider$124 per month
Keyhole$79 per month
Rival IQ$199/month
YouScan$299 per month
Exolyt€199 per month
SproutSocial$249 per month
Melody Socials$199 per month
Story Clash€799 per month

Let’s read about each of them in detail:

1. Brand24


Brand24 is a powerful social media monitoring and analytics tool designed for businesses of all sizes. It helps companies track and engage in real-time conversations about their brand, products, and services across various online platforms, including social media, news sites, blogs, forums, podcasts, and more. By providing instant access to online mentions, Brand24 enables businesses to stay ahead of the story, monitor their brand reputation, and gather valuable insights to make informed decisions.

With its user-friendly platform, Brand24 allows users to discover what people are saying about their brand anywhere online in real-time.

Key Features of Brand24

Sentiment Analysis: Understand the emotions behind online mentions and gauge customer sentiment.
Alerts: Receive real-time notifications when important mentions occur.
Data Exporting: Export data in various formats for further analysis and reporting.
Filtering: Filter mentions based on various criteria, such as sentiment, source, or date.
Mentions Feed: Access a real-time feed of all online mentions related to your brand.
Discussion Volume Chart: Visualize the volume of online conversations about your brand over time.

Brand24 Pricing

Brand24 offers pricing plans starting at $99 per month when billed annually. Team Plan at $179/month, Pro Plan at $249/month and Enterprise Plan at $499/month.

Brand24 Pros and Cons

2. Analisa

Analisa is the world's first AI-powered Instagram and TikTok social analytics tool designed to help businesses of all types and sizes succeed in social media. The platform provides valuable insights and analytics for any public profile or hashtag on Instagram and TikTok, allowing users to optimize their content strategy and improve their performance on these platforms. With its user-friendly interface and comprehensive data analysis, is an essential tool for marketers, influencers, and businesses looking to gain a competitive edge in the ever-evolving world of social media.

Key Features of Analisa

AI-powered analytics for Instagram and TikTok
Analysis of any public profile or hashtag
Basic analytics are available for free
Upgradeable to flexible subscriptions for advanced insights
Custom reports and insights available with Personal Account Managers

Analisa Pricing offers a free basic analytics plan, with upgraded subscriptions starting from $48 per month, and getting the Pro Plan at $167/month.

Analisa Pros and Cons

Β 3. Popsters


Popsters is a powerful social media content analytics tool designed to help users analyze, compare, and measure the efficiency of posts across various social media platforms, including TikTok. With Popsters, users can analyze pages of different companies, load data about hashtags, and start batch loads to see all the data at once. The tool is designed to improve user experience and help create engaging posts and ads by providing insights into social activity and content performance.

Popsters supports 11 social networks, including Facebook, YouTube, Instagram, Pinterest, Telegram, Tumblr, VK, OK, and Twitter, in addition to TikTok. By using Popsters, users can gain valuable insights into their content's performance, identify trends, and optimize their social media strategy to achieve better results.

Key Features of Popsters

Analyze any public page of 11 social networks, even if you are not an administrator
Compare and measure the efficiency of posts across various social media platforms
Data Exporting: Export data in various formats for further analysis and reporting.
Analyze competitors and track their content strategies
Mentions Feed: Access a real-time feed of all online mentions related to your brand.
Visual reports for better understanding and visualization of analytical data
In-depth analysis of TikTok profiles, including engagement rate calculation and content optimization.

Popsters Pricing

Popsters offer two types of pricing models for Personal Plans and corporate plans respectively. Popsters Basic plan costs $9.99 per month, Quarter plan $26.99 per month and Special Plan $49.99/month. While the Corporate Plans pricing start from $19.98 per month.

Popsters Pros and Cons

4. Quintly


Quintly is a powerful social media analytics and competitive benchmarking tool designed to help businesses track, analyze, and optimize their social media performance across multiple platforms, including TikTok. With its data-driven insights, Quintly enables users to develop impactful social media strategies, measure campaign progress, and share easy-to-read dashboards with company executives, clients, or prospects.

By bringing all your social media data together in one platform, Quintly allows you to spend less time collecting data and more time understanding your audience. Trusted by some of the world's largest brands, Quintly offers network-native excellence, customizable metrics, and dashboards, as well as automated reporting to help you prove your impact and drive real results.

Key Features of Quintly

Analytics: Track, benchmark, and optimize your social media performance.
Reporting: Create or automate reports, exports, and live links.
Data in Depth: Secure, trusted data quality for better business decision-making.
API and Integrations: Extend analytics capabilities with API and integrations.

Quintly Pricing

Quintly's pricing starts at $345 per month, with a yearly cost of $4140.

Quintly Pros and Cons

5. Socialinsider


Socialinsider is an ultimate social media analytics and competitor analysis tool that helps businesses and marketers gain valuable insights into their social media performance across various platforms, including TikTok. With Socialinsider, users can monitor their TikTok accounts, track competitors, and analyze social media campaigns to make data-driven decisions and improve their content strategy.

The platform offers a unified dashboard that displays all the essential metrics and data points, making it easy for users to understand their audience, measure engagement, and identify trends.

Key Features of Socialinsider

TikTok profile analytics: Measure the performance of your TikTok account and track meaningful metrics such as engagement rate, video views, and follower growth.
Competitor analysis: Gain insights into your competitors' campaigns and strategies on TikTok.
Historical data: Access historical data to detect trends, spikes, or drops in video views and engagement.
Best times to post: Identify the best times to post on TikTok based on engagement, interactions, and total plays.
Hashtag analysis: Track your most used hashtags and top-performing hashtags by average engagement.
Exportable reports: Generate and export reports in various formats such as PDF, PPT, CSV, and XLS.

Socialinsider Pricing

Socialinsider offers three pricing plans:

  • Competitors: Priced at $124 per month
  • Strategy: Priced at $166 per month (billed at $2,388 $1,990/year)
  • Enterprise: This plan offers custom pricing.

Socialinsider Pros and Cons

6. TikBuddy


TikBuddy is a premier TikTok analytics and statistics platform designed for creators, brands, and influencers who want to optimize their content and grow their presence on the popular short-video platform. With a focus on TikTok, TikBuddy provides an objective and comprehensive toolkit that helps users find the best content, track target TikTok creators and videos, and gain valuable insights into their performance.

Powered by business research and expert interviews, TikBuddy aims to deliver actionable data and support for users looking to enhance their TikTok strategy and achieve success on the platform. Whether you're a content creator, brand, or influencer, TikBuddy offers a range of tools and features to help you make data-driven decisions and improve your TikTok performance.

Key Features of TikBuddy

Comprehensive TikTok analytics
Real-time tracking of TikTok creators and videos
In-depth performance insights
Content discovery and optimization tools
Influencer marketing support

TikBuddy Pros and Cons

7. Keyhole


Keyhole is a comprehensive social media analytics tool that specializes in providing in-depth insights into top platforms like TikTok, Instagram, Twitter, Facebook, YouTube, and more. As the #1 TikTok Analytics tool, Keyhole helps agencies and brands analyze TikTok hashtags, videos, and users with just a few clicks. The platform is designed to cater to the needs of multi-brand agencies managing multiple campaigns across social media profiles, offering valuable data on video-specific metrics, follower details, and personalized recommendations for profile optimization. By using Keyhole, businesses can better understand their audience, identify influencers driving ROI, and optimize their content performance on TikTok.

Key Features of Keyhole

In-depth TikTok analytics for profiles, hashtags, and trends
Video-specific metrics and follower details
Personalized recommendations for profile optimization
TikTok user analytics for engagement and posting recommendations
TikTok hashtag analytics for tracking top hashtags by engagement
Competitor analysis and comparison groups

Keyhole Pricing

The pricing starts from $79 per month, with more advanced plans available for $239/month and $479/month. Custom pricing options are also available for businesses of all sizes, ensuring that users can access the features and data they need to optimize their TikTok marketing strategies.

Keyhole Pros and Cons

8. Rival IQ

Rival IQ

Rival IQ is a competitive social media analytics tool designed for digital marketers to gain insights into their social media performance and compare it with their competitors. Founded in 2012, Rival IQ has become a go-to platform for businesses worldwide to strengthen their social media strategies and make data-driven decisions.

The platform supports major social media channels, including TikTok, Instagram, Facebook, Twitter, and LinkedIn, providing comprehensive metrics and profile tracking. As a part of the NetBase Quid family, Rival IQ offers a more in-depth view of brand perception on social media and beyond.

Key Features of Rival IQ

Competitive social media tracking and benchmarking
Boosted post detection
Customizable dashboards and reports
Scheduled exports
Multi-user accounts
Alerts for high-performing competitor content
Hashtag analytics
Best times to post recommendations

Rival IQ Pricing

Rival IQ offers Drive Plan at $199/month, Engage Plan at $299/month and Engage Pro Plan at $469/month.

Rival IQ Pros and Cons

9. YouScan


YouScan is an AI-powered social media listening platform with industry-leading image recognition capabilities, designed to help businesses analyze consumer opinions, discover actionable insights, and manage brand reputation. Founded in 2009, YouScan has evolved into a pioneering social media listening tool, becoming the number one solution for social media monitoring in Eastern Europe. The platform is equipped with a breakthrough image recognition technology called “Visual Insights”, which was introduced in 2018.

This technology enables YouScan to detect logos, objects, scenes, activities, and demographic information in images, providing brands and agencies with instant access to valuable consumer insights. YouScan has been recognized by Gartner as a “Cool AI Vendor for Marketing” and has received the MarTech Breakthrough Award for “Best Social Media Monitoring Software”.

Key Features of YouScan

AI-powered Visual Insights for image recognition
Comprehensive reporting with customizable dashboards
Audience Insights for understanding customer preferences, interests, and occupations
Integration with third-party tools like HubSpot, Slack, Freshdesk, and Creatio
Spam filtering and duplicate merging for efficient data processing
Sentiment analysis and aspect-based analytics

YouScan Pricing

YouScan offers a “Starter 3” social listening package priced at $299 per month, which includes three topics to track, allowing businesses to monitor brand mentions, competitors, and potential leads across social media platforms. It also includes Unlimited Plans that can be customized according to your requirements.

Request a YouScan Demo

YouScan Pros and Cons

10. Exolyt


Exolyt is a comprehensive TikTok analytics tool designed to provide actionable social intelligence insights into your audience, industry, and competitors. As the TikTok ecosystem is dynamic and fast-evolving, Exolyt empowers users to make critical decisions fueled by a deep understanding of online conversations, audience sentiments, and the latest trends. With Exolyt, businesses and creators can utilize the power of the largest TikTok database to gain a holistic understanding of the platform's dynamic ecosystem at the speed of social.

Exolyt's diverse toolkit offers a wide range of features, including monitoring TikTok accounts, tracking influencer campaigns, analyzing hashtags, and exploring sounds and music. By using Exolyt's advanced analytics and insights, users can elevate their TikTok strategy and stay ahead of the competition.

Key Features of Exolyt

Monitor TikTok accounts
Track influencer campaigns
Analyze hashtags
Organize content in folders
Explore sounds and music
Export basic CSVs
Create content ideas with AI

Exolyt Pricing

Exolyt offers a range of pricing plans to suit businesses of all sizes, with packages including Grow, Accelerate, Thrive, and Enterprise. The Grow Plan is €199 per month; Accelerate Plan costs €349 per month, Thrive Plan costs €599 per month and the Enterprise Plan is the customizable plan.

Exolyt Pros and Cons

11. IconoSquare


IconoSquare is a powerful analytics and management platform designed for social media marketers to optimize their performance on platforms like Instagram, TikTok, LinkedIn, Twitter, and Facebook. With over 20,000 social media professionals using IconoSquare, the platform offers a comprehensive suite of tools to help users monitor their profiles, track competitor accounts, and explore the latest trends.

IconoSquare's TikTok analytics integration allows users to gain deeper insights into the performance of their content, helping them shape their TikTok strategy. By providing industry-leading analytics, automated and custom reporting, and post scheduling, IconoSquare enables users to make data-driven decisions and improve their social media presence.

Key Features of IconoSquare

In-depth analytics for TikTok, Instagram, LinkedIn, Twitter, and Facebook
Post scheduling and first comment scheduling
Customizable dashboards and reports
Competitor tracking and industry benchmarking
Hashtag tracking and analysis
Post approval and collaboration features
Media library and saved captions/hashtag lists

IconoSquare Pricing

IconoSquare offers a flexible pricing model based on monthly and annual basis. The Pro Plan costs $49/month, Advanced Plan $79/month and The Enterprise Plan costs $139/month when billed annually.

IconoSquare Pros and Cons

12. Sprout Social

Sprout Social

Sprout Social is a social media management platform designed for businesses and agencies of all sizes. It enables organizations to manage conversations, extract actionable insights, and drive real business impact across major social media channels like TikTok, Facebook, Twitter, Instagram, LinkedIn, and WhatsApp. With over 30,000 brands worldwide using Sprout Social, the platform offers a centralized solution to effectively manage social media efforts across stakeholders and business functions.

Sprout Social's unified platform provides solutions for superior social marketing, customer service, data analysis, social listening, and employee advocacy. The platform is designed to manage social media workflows, improve engagement, increase customer satisfaction, and deliver valuable insights to inform marketing and brand strategy.

Key Features of Sprout Social

Unified social inbox for monitoring and engaging with messages across multiple platforms
Real-time brand monitoring with keyword, hashtag, and location searches
Shared customer records and conversation history across networks
Comprehensive social media analytics and reporting tools
Social CRM and contact management
Task assignment and team collaboration features
Customizable workflows for multiple approvers and steps
Social listening and competitor analysis
Paid promotion tools for boosting Facebook posts

Sprout Social Pricing

Sprout Social offers three pricing plans: Standard, Professional, and Advanced. The Standard plan starts at $249 per month, with each additional user costing $199 per month. The Professional plan, which is the most popular, costs $399 per month, and the Advanced Plan costs $499 per month.

Sprout Social Pros and Cons

13. TrendTok


TrendTok is an AI-powered analytics platform designed to help creators grow their social media presence, particularly on TikTok, by using data-driven insights and trend predictions. As the number one app for TikTok trends and sounds, TrendTok enables users to discover, analyze, and predict trends and sounds within their niche, location, or favorite creators.

By hopping on new viral trends first, creators can increase their visibility, gain more followers, and receive more likes on their content. TrendTok's state-of-the-art analytics tools help users identify and capitalize on emerging trends, allowing them to create viral videos and grow their accounts more effectively.

Key Features of TrendTok

AI-powered trend predictions and analytics
Discover trends within your niche, location, or favorite creators
Increase visibility and grow your account
Users report 3x, 5x, and even 10x increases in view counts when using predicted trends

TrendTok Pricing

TrendTok is available for free on the App Store, with the option to upgrade to their Pro plan for a small monthly fee. The Pro plan offers additional features and benefits, making it an attractive option for creators looking to take their TikTok growth to the next level.

TrendTok Pros and Cons

14. Melody Socials

Melody Socials

Melody Socials is a cutting-edge TikTok analytics tool designed to automate the way users search through suggested profiles on the platform, delivering results up to 100 times faster. Developed by Sammy and Felix, Melody Socials aims to revolutionize the way users discover and analyze TikTok profiles, making it easier for businesses, influencers, and marketers to find valuable insights and make data-driven decisions. The platform offers a user-friendly interface and a powerful search engine that allows users to quickly find relevant profiles based on their preferences and needs.

By utilizing advanced algorithms and automation, Melody Socials simplifies the process of discovering and analyzing TikTok profiles, saving users time and effort while providing valuable insights into the platform's ever-growing user base.

Key Features of Melody Socials

Automated search through suggested TikTok profiles
Fast and efficient results, up to 100 times faster than manual search
User-friendly interface and powerful search engine
Advanced algorithms for accurate profile discovery
Customizable search parameters for tailored results

Melody Socials Pricing

Melody Socials offers three pricing tiers to cater to different user needs and budgets. The Basic plan is priced at $199 per month, the Pro plan at $349 per month, and the Enterprise plan at $699 per month.

Melody Socials Pros and Cons

15. Storyclash


Storyclash is an AI-powered Influencer Marketing Platform designed to help brands discover, track, and analyze content from creators across various platforms, including Instagram Stories and TikTok. The platform enables brands to find authentic creators, measure the impact of their campaigns, and manage all their data in one place, streamlining the influencer marketing process.

By using its AI capabilities, Storyclash allows brands to identify brand-fit creators based on the aesthetics and style of their content, making it easier than ever to find the perfect influencers for their campaigns.

Key Features of Storyclash

AI-powered Influencer Discovery on Instagram and TikTok
Access to Creator Content Library
Brand Collaboration Insights
Audience Demographic Data Reports
Campaign Planning & Reporting
Performance Analysis with 50+ Metrics
Unlimited Creators in CRM
Email Messaging Integration

Storyclash Pricing

Storyclash offers two pricing plans: Light and Professional. The Light plan, designed for small businesses scaling their creator marketing, starts at €799 per month. The Professional plan starts at €1599 per month and the Enterprise Plan is a custom plan that allows custom pricing.

Storyclash Pros and Cons

Factors to Consider when deciding on a TikTok Analytics Tool 

When deciding which TikTok analytics tool is the best for your needs, consider the following factors:

  • Ease of use: Choose a tool that is user-friendly and easy to navigate, so you can quickly access the data you need.
  • Detailed metrics reporting: The tool should provide in-depth insights into various metrics such as follower count, likes, comments, shares, and engagement rate.
  • Customizable landscapes: Opt for a tool that allows you to customize your analysis to your brand's specific needs, with customizable dashboards and data filtering options.
  • Competitor performance insights: The analytics tool should enable you to monitor and compare your performance against your competitors, helping you identify areas for improvement and capitalize on opportunities.
  • Social media audit: A good analytics tool should also offer social media audit features, allowing you to assess your overall TikTok activity and performance.
  • Pricing: Consider your budget when selecting a TikTok analytics tool. There are both free and paid options available, so choose one that offers the features you need at a price you can afford.

Top FAQs on TikTok Analytics Tools

Can I analyze my competitors' TikTok profiles using these tools?

Yes, many TikTok analytics tools allow you to analyze competitors' profiles, compare their performance, and gain insights into their content strategies.

Do these TikTok analytics tools offer free trials or free plans?

Some tools, like Brand24, offer a free 14-day trial, while others, like Analisa, provide a free basic analytics plan with limited features.

Do these tools provide insights into hashtag performance?

Yes, many TikTok analytics tools offer hashtag analytics, allowing you to track the performance of specific hashtags and discover trending hashtags to include in your content.

How can I use TikTok analytics tools to identify and analyze trends?

By monitoring hashtag performance, tracking competitor strategies, and analyzing key metrics, you can identify and analyze trends on TikTok, helping you create content that resonates with your audience and stays relevant in your niche.

Summing Up

In this article, we have explored the key findings and insights on the top TikTok analytics tools for 2023. These tools are essential for businesses and content creators to make better decisions and optimize their TikTok marketing strategies.

The importance of choosing the right TikTok analytics tool cannot be can provide valuable insights into content performance, audience demographics, engagement rates, and more. This information can help businesses and content creators fine-tune their strategies, identify trends, and ultimately, achieve better results on the platform.

These tools offer a range of features and capabilities to help businesses and content creators make the most of their TikTok presence. So, go ahead and explore these top TikTok analytics tools to boost your content strategy and achieve success on the platform in 2023.

Sharing Is Caring:

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *