In the world of social media, TikTok has emerged as a powerhouse platform for content creators, marketers, and researchers alike. But how can you use this platform at its best to reach your target audience? That’s where TikTok Analytics Tools come into the picture.
These TikTok Analytics Tools help you to get detailed insights into the performance of your content, helping you understand what resonates with your target audience and how to maximize your marketing efforts. Also by analyzing on the basis of views, likes, shares, and comments, you can decide what your target audience wants and can further focus on creating content that engages more viewers.
In this article, we will explore the top TikTok analytics tools that can transform your content strategy, explore competitor tactics, and increase the effectiveness of your TikTok posts. So let’s get started!
Why Should I Use any TikTok Analytics Tools?
TikTok analytics tools are essential for businesses on the platform as they provide amazing insights into the performance of their content, helping them optimize their marketing strategies and drive business growth. Some of the major benefits of using TikTok analytics tools include:
- Performance analysis: These tools help businesses measure the success of their TikTok content by providing data on views, likes, comments, shares, and engagement rates so that business and creators can optimize their content strategy accordingly.
- Content optimization: By analyzing the performance of their TikTok content, businesses can identify the type of content that resonates with their audience.
- Engagement timing: TikTok analytics tools can help businesses determine the best times to post their content for maximum engagement.
- Audience insights: These tools provide valuable information about a business's audience, such as demographics, location, and interests.
- Business growth: By using the insights provided by TikTok analytics tools, businesses can optimize their content strategy, improve engagement, and ultimately drive business growth.
🎵 Top 15 TikTok Analytics Tools for TikTok Growth
Here is our list of the top TikTok Analytics Tools in 2023:
| Tool Name | Starting from |
|---|---|
| Brand24 | $99/month |
| Analisa | $48 per month |
| Popsters | $9.99 per month |
| Quintly | $345 per month |
| SocialInsider | $124 per month |
| TikBuddy | NA |
| Keyhole | $79 per month |
| Rival IQ | $199/month |
| YouScan | $299 per month |
| Exolyt | €199 per month |
| IconoSquare | $49/month |
| SproutSocial | $249 per month |
| TrendTok | Free |
| Melody Socials | $199 per month |
| Story Clash | €799 per month |
Let’s read about each of them in detail:
1. Brand24
Brand24 is a powerful social media monitoring and analytics tool designed for businesses of all sizes. It helps companies track and engage in real-time conversations about their brand, products, and services across various online platforms, including social media, news sites, blogs, forums, podcasts, and more. By providing instant access to online mentions, Brand24 enables businesses to stay ahead of the story, monitor their brand reputation, and gather valuable insights to make informed decisions.
With its user-friendly platform, Brand24 allows users to discover what people are saying about their brand anywhere online in real-time.
Key Features of Brand24
Brand24 Pricing
Brand24 offers pricing plans starting at $99 per month when billed annually. Team Plan at $179/month, Pro Plan at $249/month and Enterprise Plan at $499/month.
Brand24 Pros and Cons
- Real-time alerts and notifications.
- Advanced analytics and customizable reports.
- User-friendly interface and easy-to-use platform.
- Affordable pricing compared to other social media monitoring tools.
- Limited historical data collection.
- No native integration with TikTok
2. Analisa
Analisa.io is the world's first AI-powered Instagram and TikTok social analytics tool designed to help businesses of all types and sizes succeed in social media. The platform provides valuable insights and analytics for any public profile or hashtag on Instagram and TikTok, allowing users to optimize their content strategy and improve their performance on these platforms. With its user-friendly interface and comprehensive data analysis, Analisa.io is an essential tool for marketers, influencers, and businesses looking to gain a competitive edge in the ever-evolving world of social media.
Key Features of Analisa
Analisa Pricing
Analisa.io offers a free basic analytics plan, with upgraded subscriptions starting from $48 per month, and getting the Pro Plan at $167/month.
Analisa Pros and Cons
- Ability to analyze any public profile or hashtag
- Free basic analytics plan
- Upgradeable subscriptions for advanced insights
- Custom reports and insights with Personal Account Managers
- Advanced features require a paid subscription
- No native integration with other social media platforms
3. Popsters
Popsters is a powerful social media content analytics tool designed to help users analyze, compare, and measure the efficiency of posts across various social media platforms, including TikTok. With Popsters, users can analyze pages of different companies, load data about hashtags, and start batch loads to see all the data at once. The tool is designed to improve user experience and help create engaging posts and ads by providing insights into social activity and content performance.
Popsters supports 11 social networks, including Facebook, YouTube, Instagram, Pinterest, Telegram, Tumblr, VK, OK, and Twitter, in addition to TikTok. By using Popsters, users can gain valuable insights into their content's performance, identify trends, and optimize their social media strategy to achieve better results.
Key Features of Popsters
Popsters Pricing
Popsters offer two types of pricing models for Personal Plans and corporate plans respectively. Popsters Basic plan costs $9.99 per month, Quarter plan $26.99 per month and Special Plan $49.99/month. While the Corporate Plans pricing start from $19.98 per month.
Popsters Pros and Cons
- In-depth analysis of content performance and audience engagement
- Competitor analysis and tracking
- Visual reports for better data visualization
- Affordable pricing
- Limited built-in analytics for TikTok, requiring third-party tools for more detailed analysis
- May require additional browser extensions for certain features, such as TikTok analysis.
4. Quintly
Quintly is a powerful social media analytics and competitive benchmarking tool designed to help businesses track, analyze, and optimize their social media performance across multiple platforms, including TikTok. With its data-driven insights, Quintly enables users to develop impactful social media strategies, measure campaign progress, and share easy-to-read dashboards with company executives, clients, or prospects.
By bringing all your social media data together in one platform, Quintly allows you to spend less time collecting data and more time understanding your audience. Trusted by some of the world's largest brands, Quintly offers network-native excellence, customizable metrics, and dashboards, as well as automated reporting to help you prove your impact and drive real results.
Key Features of Quintly
Quintly Pricing
Quintly's pricing starts at $345 per month, with a yearly cost of $4140.
Quintly Pros and Cons
- Customizable metrics and dashboards.
- Supports multiple social media platforms, including TikTok.
- API and integrations for extended functionality.
- Trusted by large brands and businesses.
- Pricing may be high for some users.
- Limited historical data for TikTok profiles.
- Authentication required for tracking TikTok profiles
5. Socialinsider
Socialinsider is an ultimate social media analytics and competitor analysis tool that helps businesses and marketers gain valuable insights into their social media performance across various platforms, including TikTok. With Socialinsider, users can monitor their TikTok accounts, track competitors, and analyze social media campaigns to make data-driven decisions and improve their content strategy.
The platform offers a unified dashboard that displays all the essential metrics and data points, making it easy for users to understand their audience, measure engagement, and identify trends.
Key Features of Socialinsider
Socialinsider Pricing
Socialinsider offers three pricing plans:
- Competitors: Priced at $124 per month
- Strategy: Priced at $166 per month (billed at $2,388 $1,990/year)
- Enterprise: This plan offers custom pricing.
Socialinsider Pros and Cons
- Comprehensive TikTok analytics and competitor analysis features.
- Access to historical data for better trend analysis.
- Exportable reports in various formats.
- Multiple pricing plans to suit different needs.
- No free plan available.
- Pricing may be considered expensive for smaller businesses or individual users.
6. TikBuddy
TikBuddy is a premier TikTok analytics and statistics platform designed for creators, brands, and influencers who want to optimize their content and grow their presence on the popular short-video platform. With a focus on TikTok, TikBuddy provides an objective and comprehensive toolkit that helps users find the best content, track target TikTok creators and videos, and gain valuable insights into their performance.
Powered by business research and expert interviews, TikBuddy aims to deliver actionable data and support for users looking to enhance their TikTok strategy and achieve success on the platform. Whether you're a content creator, brand, or influencer, TikBuddy offers a range of tools and features to help you make data-driven decisions and improve your TikTok performance.
Key Features of TikBuddy
TikBuddy Pros and Cons
- Real-time tracking of creators and videos
- Content discovery and optimization tools
- Influencer marketing support
- Some users may find the platform overwhelming due to the extensive range of features
7. Keyhole
Keyhole is a comprehensive social media analytics tool that specializes in providing in-depth insights into top platforms like TikTok, Instagram, Twitter, Facebook, YouTube, and more. As the #1 TikTok Analytics tool, Keyhole helps agencies and brands analyze TikTok hashtags, videos, and users with just a few clicks. The platform is designed to cater to the needs of multi-brand agencies managing multiple campaigns across social media profiles, offering valuable data on video-specific metrics, follower details, and personalized recommendations for profile optimization. By using Keyhole, businesses can better understand their audience, identify influencers driving ROI, and optimize their content performance on TikTok.
Key Features of Keyhole
Keyhole Pricing
The pricing starts from $79 per month, with more advanced plans available for $239/month and $479/month. Custom pricing options are also available for businesses of all sizes, ensuring that users can access the features and data they need to optimize their TikTok marketing strategies.
Keyhole Pros and Cons
- Comprehensive analytics for TikTok profiles, hashtags, and trends
- Personalized recommendations for profile optimization
- User-friendly interface and easy-to-understand reports
- Competitive pricing plans for businesses of all sizes
- Competitor analysis feature for better performance insights
- Some users may find the platform overwhelming due to the extensive range of features
- Limited free trial period for testing the platform before committing to a paid plan
8. Rival IQ
Rival IQ is a competitive social media analytics tool designed for digital marketers to gain insights into their social media performance and compare it with their competitors. Founded in 2012, Rival IQ has become a go-to platform for businesses worldwide to strengthen their social media strategies and make data-driven decisions.
The platform supports major social media channels, including TikTok, Instagram, Facebook, Twitter, and LinkedIn, providing comprehensive metrics and profile tracking. As a part of the NetBase Quid family, Rival IQ offers a more in-depth view of brand perception on social media and beyond.
Key Features of Rival IQ
Rival IQ Pricing
Rival IQ offers Drive Plan at $199/month, Engage Plan at $299/month and Engage Pro Plan at $469/month.
Rival IQ Pros and Cons
- Complete social media analytics across major platforms
- Competitive benchmarking and tracking
- Customizable dashboards and reports
- Alerts for high-performing competitor content
- Excellent customer service
- Pricing may be prohibitive for adding small sets of additional data within tiers
9. YouScan
YouScan is an AI-powered social media listening platform with industry-leading image recognition capabilities, designed to help businesses analyze consumer opinions, discover actionable insights, and manage brand reputation. Founded in 2009, YouScan has evolved into a pioneering social media listening tool, becoming the number one solution for social media monitoring in Eastern Europe. The platform is equipped with a breakthrough image recognition technology called “Visual Insights”, which was introduced in 2018.
This technology enables YouScan to detect logos, objects, scenes, activities, and demographic information in images, providing brands and agencies with instant access to valuable consumer insights. YouScan has been recognized by Gartner as a “Cool AI Vendor for Marketing” and has received the MarTech Breakthrough Award for “Best Social Media Monitoring Software”.
Key Features of YouScan
YouScan Pricing
YouScan offers a “Starter 3” social listening package priced at $299 per month, which includes three topics to track, allowing businesses to monitor brand mentions, competitors, and potential leads across social media platforms. It also includes Unlimited Plans that can be customized according to your requirements.
YouScan Pros and Cons
- Advanced image recognition with Visual Insights
- Customizable dashboards for comprehensive reporting
- In-depth audience insights
- Integration with popular third-party tools
- Affordable pricing plan for smaller businesses
- May require a learning curve for new users to fully utilize all features
- Limited to three topics in the package
10. Exolyt
Exolyt is a comprehensive TikTok analytics tool designed to provide actionable social intelligence insights into your audience, industry, and competitors. As the TikTok ecosystem is dynamic and fast-evolving, Exolyt empowers users to make critical decisions fueled by a deep understanding of online conversations, audience sentiments, and the latest trends. With Exolyt, businesses and creators can utilize the power of the largest TikTok database to gain a holistic understanding of the platform's dynamic ecosystem at the speed of social.
Exolyt's diverse toolkit offers a wide range of features, including monitoring TikTok accounts, tracking influencer campaigns, analyzing hashtags, and exploring sounds and music. By using Exolyt's advanced analytics and insights, users can elevate their TikTok strategy and stay ahead of the competition.
Key Features of Exolyt
Exolyt Pricing
Exolyt offers a range of pricing plans to suit businesses of all sizes, with packages including Grow, Accelerate, Thrive, and Enterprise. The Grow Plan is €199 per month; Accelerate Plan costs €349 per month, Thrive Plan costs €599 per month and the Enterprise Plan is the customizable plan.
Exolyt Pros and Cons
- Actionable social intelligence insights
- Largest TikTok database
- Wide range of features
- Suitable for businesses of all sizes
- May require a learning curve for new users
- Pricing may be expensive for smaller businesses or individual creators
11. IconoSquare
IconoSquare is a powerful analytics and management platform designed for social media marketers to optimize their performance on platforms like Instagram, TikTok, LinkedIn, Twitter, and Facebook. With over 20,000 social media professionals using IconoSquare, the platform offers a comprehensive suite of tools to help users monitor their profiles, track competitor accounts, and explore the latest trends.
IconoSquare's TikTok analytics integration allows users to gain deeper insights into the performance of their content, helping them shape their TikTok strategy. By providing industry-leading analytics, automated and custom reporting, and post scheduling, IconoSquare enables users to make data-driven decisions and improve their social media presence.
Key Features of IconoSquare
IconoSquare Pricing
IconoSquare offers a flexible pricing model based on monthly and annual basis. The Pro Plan costs $49/month, Advanced Plan $79/month and The Enterprise Plan costs $139/month when billed annually.
IconoSquare Pros and Cons
- Comprehensive analytics for multiple social media platforms
- Customizable dashboards and reports
- Post scheduling and collaboration features
- Competitor tracking and industry benchmarking
- User-friendly interface
- Limited built-in editing tools for TikTok content
- Pricing may be expensive for small businesses or individual users
12. Sprout Social
Sprout Social is a social media management platform designed for businesses and agencies of all sizes. It enables organizations to manage conversations, extract actionable insights, and drive real business impact across major social media channels like TikTok, Facebook, Twitter, Instagram, LinkedIn, and WhatsApp. With over 30,000 brands worldwide using Sprout Social, the platform offers a centralized solution to effectively manage social media efforts across stakeholders and business functions.
Sprout Social's unified platform provides solutions for superior social marketing, customer service, data analysis, social listening, and employee advocacy. The platform is designed to manage social media workflows, improve engagement, increase customer satisfaction, and deliver valuable insights to inform marketing and brand strategy.
Key Features of Sprout Social
Sprout Social Pricing
Sprout Social offers three pricing plans: Standard, Professional, and Advanced. The Standard plan starts at $249 per month, with each additional user costing $199 per month. The Professional plan, which is the most popular, costs $399 per month, and the Advanced Plan costs $499 per month.
Sprout Social Pros and Cons
- Unified social inbox for managing messages across multiple platforms
- Comprehensive analytics and reporting tools
- Customizable workflows and team collaboration features
- Social listening and competitor analysis capabilities
- Scalable pricing plans to suit different business needs
- Pricing may be higher compared to some other social media management tools
- Some users may require time to adapt to the platform's interface and features
13. TrendTok
TrendTok is an AI-powered analytics platform designed to help creators grow their social media presence, particularly on TikTok, by using data-driven insights and trend predictions. As the number one app for TikTok trends and sounds, TrendTok enables users to discover, analyze, and predict trends and sounds within their niche, location, or favorite creators.
By hopping on new viral trends first, creators can increase their visibility, gain more followers, and receive more likes on their content. TrendTok's state-of-the-art analytics tools help users identify and capitalize on emerging trends, allowing them to create viral videos and grow their accounts more effectively.
Key Features of TrendTok
TrendTok Pricing
TrendTok is available for free on the App Store, with the option to upgrade to their Pro plan for a small monthly fee. The Pro plan offers additional features and benefits, making it an attractive option for creators looking to take their TikTok growth to the next level.
TrendTok Pros and Cons
- AI-powered analytics and trend predictions
- Helps creators stay ahead of emerging trends
- Increases visibility and account growth
- Free to download with an affordable Pro plan
- Limited information on specific features and benefits of the Pro plan
- Currently available only on iOS platform
14. Melody Socials
Melody Socials is a cutting-edge TikTok analytics tool designed to automate the way users search through suggested profiles on the platform, delivering results up to 100 times faster. Developed by Sammy and Felix, Melody Socials aims to revolutionize the way users discover and analyze TikTok profiles, making it easier for businesses, influencers, and marketers to find valuable insights and make data-driven decisions. The platform offers a user-friendly interface and a powerful search engine that allows users to quickly find relevant profiles based on their preferences and needs.
By utilizing advanced algorithms and automation, Melody Socials simplifies the process of discovering and analyzing TikTok profiles, saving users time and effort while providing valuable insights into the platform's ever-growing user base.
Key Features of Melody Socials
Melody Socials Pricing
Melody Socials offers three pricing tiers to cater to different user needs and budgets. The Basic plan is priced at $199 per month, the Pro plan at $349 per month, and the Enterprise plan at $699 per month.
Melody Socials Pros and Cons
- Efficient and automated search process for TikTok profiles
- Customizable search parameters for tailored results
- User-friendly interface and powerful search engine
- Multiple pricing tiers to suit different needs and budgets
- Limited to TikTok platform, not suitable for users seeking analytics for other social media platforms
- Pricing may be prohibitive for smaller businesses or individual users
15. Storyclash
Storyclash is an AI-powered Influencer Marketing Platform designed to help brands discover, track, and analyze content from creators across various platforms, including Instagram Stories and TikTok. The platform enables brands to find authentic creators, measure the impact of their campaigns, and manage all their data in one place, streamlining the influencer marketing process.
By using its AI capabilities, Storyclash allows brands to identify brand-fit creators based on the aesthetics and style of their content, making it easier than ever to find the perfect influencers for their campaigns.
Key Features of Storyclash
Storyclash Pricing
Storyclash offers two pricing plans: Light and Professional. The Light plan, designed for small businesses scaling their creator marketing, starts at €799 per month. The Professional plan starts at €1599 per month and the Enterprise Plan is a custom plan that allows custom pricing.
Storyclash Pros and Cons
- AI-powered Influencer Discovery for efficient and accurate creator search
- Comprehensive reporting and performance analysis
- Access to a vast Creator Content Library
- Integration with email messaging for streamlined communication
- Pricing may be high for smaller businesses or those with limited budgets
- Limited to Instagram and TikTok for AI-powered Influencer Discovery
Factors to Consider when deciding on a TikTok Analytics Tool
When deciding which TikTok analytics tool is the best for your needs, consider the following factors:
- Ease of use: Choose a tool that is user-friendly and easy to navigate, so you can quickly access the data you need.
- Detailed metrics reporting: The tool should provide in-depth insights into various metrics such as follower count, likes, comments, shares, and engagement rate.
- Customizable landscapes: Opt for a tool that allows you to customize your analysis to your brand's specific needs, with customizable dashboards and data filtering options.
- Competitor performance insights: The analytics tool should enable you to monitor and compare your performance against your competitors, helping you identify areas for improvement and capitalize on opportunities.
- Social media audit: A good analytics tool should also offer social media audit features, allowing you to assess your overall TikTok activity and performance.
- Pricing: Consider your budget when selecting a TikTok analytics tool. There are both free and paid options available, so choose one that offers the features you need at a price you can afford.
Top FAQs on TikTok Analytics Tools
Can I analyze my competitors' TikTok profiles using these tools?
Yes, many TikTok analytics tools allow you to analyze competitors' profiles, compare their performance, and gain insights into their content strategies.
Do these TikTok analytics tools offer free trials or free plans?
Some tools, like Brand24, offer a free 14-day trial, while others, like Analisa, provide a free basic analytics plan with limited features.
Do these tools provide insights into hashtag performance?
Yes, many TikTok analytics tools offer hashtag analytics, allowing you to track the performance of specific hashtags and discover trending hashtags to include in your content.
How can I use TikTok analytics tools to identify and analyze trends?
By monitoring hashtag performance, tracking competitor strategies, and analyzing key metrics, you can identify and analyze trends on TikTok, helping you create content that resonates with your audience and stays relevant in your niche.
Summing Up
In this article, we have explored the key findings and insights on the top TikTok analytics tools for 2023. These tools are essential for businesses and content creators to make better decisions and optimize their TikTok marketing strategies.
The importance of choosing the right TikTok analytics tool cannot be can provide valuable insights into content performance, audience demographics, engagement rates, and more. This information can help businesses and content creators fine-tune their strategies, identify trends, and ultimately, achieve better results on the platform.
These tools offer a range of features and capabilities to help businesses and content creators make the most of their TikTok presence. So, go ahead and explore these top TikTok analytics tools to boost your content strategy and achieve success on the platform in 2023.
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