Affiliate marketing is a great way to make money online, but it's hard to track your results.

You could use Google Analytics or any other free tracking software, but this won't give you the exact information you need.

Have you not started working your campaigns with the best Affiliate Marketing Tracking software in the market?

This is the right time to get started as the correct statistics will help you in the decision-making process. 

In every marketing campaign, there is an essential need for tracking, analyzing, and optimizing series of elements to get success. The same goes for the affiliate marketers as they track all their campaigns to know which of their ads or ideas are working aptly and bringing desired profits. 

Check the 💯Verified top 6 Affiliate Marketing Tracking Software updated for 2023 to manage your affiliate campaigns and traffic sources more efficiently.

We've done the work for you! Our review covers everything from pricing, features, integrations with other platforms, ease of use and more.

You will save 💲💲💲 money by knowing at what time your campaign is running successfully; otherwise, it will be a total waste of your resources. The data offered by these affiliate tracking trackers help you in using it optimally in a productive way. 

What is an Affiliate Marketing Tracking Software?

Affiliate Marketing Tracking Software

Affiliate Marketing Tracking Software is used to chase the referrals and endorsements made by individuals or organizations to acquire products or services from other organizations or individuals. Tracking is incumbent to handle and reward or balance the associates of an affiliate marketing unit of associates or affiliate networks. 

These trackers work on the various payment models like -CPC, CPM, CPA, CPS, CPI, CPL, CPV, and CPO. The main highlight of affiliate marketing software is the integration of data to offer a dashboard for marketers and promoters so that all processes can be tracked and corroborated coherently, showing transaction worth and cost, traffic source, and destinations, topography and cost proportion.

The affiliate trackers are not the thing of the past and were introduced a few years back to assist the affiliate marketers in collecting data rather than doing it manually through spreadsheets or scripts.

Tracking202 was claimed to change the whole scenario for the affiliate marketers by giving them the data tracking facility. After that, there were a series of Affiliate trackers designed to make the data tracking quick and facile. 

As more and more affiliate marketing tracking software has come in the market to step up your money-making process, the burden again shifts to the users to make the right decision by choosing the right affiliate tracker for their affiliate marketing website.

But if you get the one as per your set budget and considerations, then surely you will scale up your volumes.

6 Best Affiliate Trackers (Updated 2023)


Voluum is the perfect choice for affiliate marketers as it is a cloud-based tracker with built-in optimization tools to make you're every campaign count.


One can track everything in one place as Voluum supports all ad formats, and all traffic sources to make it a win-win situation for the users.

Voluum can track all your ad campaigns, analyze info for getting insights, improve functioning, and scale up the volumes.

Voluum is a better choice for tracking campaigns when compared to self-hosted or cloud-based trackers. Self-hosted trackers have hidden elements like cost, complex framework, security ruptures, or continuous updates.

Unlike other cloud-based trackers, it offers mobile alerts, bot detection, personalized onboarding, and AI based features. 

Voluum has four different pricing policies for various levels – Discover at $69/mo, Profit at $149/mo, Grow at $449, and Agency at $999.

For support, you will get access to Voluum blog, free webinars, video tutorials, tracker comparisons, step-wise guides, and API documentation. 

Let’s have a look at the features that make Voluum an excellent choice for all affiliate marketers.

Tracking includes:

  • direct tracking Pixel
  • impression tracking
  • traffic source and affiliate network templates
  • custom conversion tracking
  • tracking domains with SSL
  • multiple cost models
  • manual conversion upload
  • manual cost update
  • lander protection script

Analyzing includes:

  • extensive reporting
  • traffic logging
  • data grouping or drill down
  • mobile application
  • dashboard
  • reporting API
  • multi-currency

Optimizing includes:

  • traffic distribution AI
  • rule-based targeting
  • A\B testing for flows
  • notifications
  • IP/UA filtering
  • conversion cap
  • real-time routing API

Scaling includes:

  • anti-fraud kit
  • shared reports
  • workspaces
  • multi-user
  • listicle tracking


Binom is a powerful affiliate tracker for professionals. It is a self-hosted tracking platform and an unquestioned leader in click-processing and report-building speeds.


It offers the most advanced tracking system with stable codes, fast redirects on high volumes, capturing clicks, and quick reporting. You can check this out with its 14-day trial program and decide for yourself. 

It is better than other cloud trackers because the license price does not reckon on the number of clicks, and the data is stored in their own servers.

The functionality delivered by Binom is feature-rich and implemented as and where required. It is mobile-friendly and can quickly discover device type, IP, connection type, and carrier.

Binom goes with a single pricing policy that suits any number of clicks. For $99/mo, you get a full-fledged package for analyzing and tracking your campaign. With a yearly plan, you can save up to 30% on the total cost and just have to pay $60/mo.

The package comes with free 24/7 customer support, including live chat, email, Skype, tracker installation, server setup, FAQs, documentation, live demo, and quick answer to questions within five minutes. 

Let’s have a look at the Binom features:


  • Process time for a click is 5-30 ms
  • Assurance of zero losses
  • Processing speed does not depend on the volume
  • Does not count on the number of clicks in a database
  • Detached from report generation


  • Transaction Engine for click storing
  • PHP 5+ based and compatible with MySQL 5+, MariaDB, Percona
  • Low memory utilization with a server failover system
  • Monitoring and SMS-notification system


  • Preserve offers and landings in the tracker
  • Extra users with constricted access
  • Notes to the campaigns, offers, and landings
  • Predetermine traffic sources
  • References for ranking affiliate networks


  • A/B and MVT-testing and Rotation system
  • Sending of Proxy-traffic
  • Dispersion rules for 20+ metrics
  • Clickthrough between campaigns
  • Multi-affiliate landings


  • More than 30 metrics
  • Collective reports and three-level groupings 
  • Statistics by paths, practices, rotations
  • Filters system and exports to CSV
  • Statistics by days and Bots identifying
  • IP-ranges and connection type
  • Statis for last hour, and Rows marking
  • Trends and drill-downs
  • Click log with filters, and bid reports


  • LP Pixel and Incorporated landings
  • Sending information and tracking exit points from landing
  • Improved Postback and Untrammeled domains
  • Postback conversions to the source
  • Click cost import from the source
  • Amend costs by tokens and time zones
  • Manual conversions update and discharge
  • City tracking, and conversion position


  • Information about campaign, landings, and offers
  • Campaign reports
  • Update prices and apply filters

AnyTrack is known to be the easiest and the most competitive tool for tracking all your campaigns. Its single line of code is sufficient to unlock all your conversion stats.


It will abruptly link your website, conversion sources, and analytics so that you can thoroughly track and impute customers' actions and incomes with all your marketing avenues.

To make this work impeccably, just add its code to the page you want to analyze. Now, you have to select a pre-defined integration or create a customized integration in a few seconds. Connect with Google Analytics, and Facebook Pixel to synchronize your conversions automatically.

Your path to success starts at $150 for Personal and $300 for Advanced plan. The Personal plan is fit for PPC marketers, and the Advance plan is suitable for agencies working at a more significant level. You can pay monthly, yearly, or go for a 14-day free trial

The plan will include a certain number of websites, events, affiliate and ad networks, Google ads and analytics integration, Facebook integration, webhooks, and Facebook offline conversions.

The customer support is advanced through the in-depth knowledge base, live chat, blog, and raising a ticket in the Contact SU section. The features that make AnyTrack worth trying are:

Evaluate conversions and revenues by making most of your ad with Google Ads conversion tracking. The data-driven campaign is based on:

  • The Cost Per Click
  • Ads position
  • Quality Score
  • Click-Through Rate
  • Return On Ad Spend

Easy affiliate tracking as AnyTarck integrates with all affiliate-networks offering you:

  • Direct integrations
  • Tracking through CPA, CPL, Sales, Installs
  • Funnel Tracking

Syncs data across all marketing tools like:

  • Offline Sales | CRM
  • API & Webhooks
  • eCommerce
  • Affiliate Networks
  • Forms & Funnels

Take advantage of your conversions data to get desired audiences with the help of:

  • Google Analytics
  • Facebook Pixel Integration
  • Webhook Integration
  • Ad Networks Integrations
  • CRM Integrations


ThriveTracker is yet another premier AI tracker for performance marketers who want to thrive in their affiliate marketing journey. It is an all-inclusive tracking platform that saves your time and efforts so that you can focus on the fierce competition and strategy making.


This tracking platform has all the tools you need to analyze your expenditure to what you’ve attained in actual time.

The pricing structure of every plan is built to scale with you. You will get Cloud Lite at $35/mo, Cloud Classic at $79/mo, Cloud Pro at $249/mo, Cloud Entrepreneur for $375/mo, Cloud Enterprise for $799/mo, and Cloud Elite plan for those who need customized elements.

They keep an extensive knowledge base for their customers in the form of video tutorials, blogs, articles, ticket raising, and helpdesk. 

The features of ThriveTracker are updated now and then as per the changing demand of the affiliate marketers.

As, for now, the features mentioned below are best for tracking any campaign:

  • AI optimization
  • Bot Filter
  • Fastest Redirects
  • Auto-Scaling
  • Domain Controls
  • LP Pixel
  • Funnel Support
  • Multi-user Access
  • World-Class Support


AdsBridge is a comprehensive solution for all sorts of online businesses. They offer a wide range of tools that do not restrain the performance for a user based on a pricing plan.

AdsBridge strives to increase the ROI of your business. It has global coverage in 160 plus nations with 7 AWS-based DNS servers. It easily integrates its functioning with over 100 networks. 

AdsBridge Logo

AdsBridge utilizes the most progressive technologies for successful tracking, administration, and optimization of your ad campaigns in affiliate marketing.

It offers various plans, and annual billing will get you a 15% straightaway discount. The plans are – Starter plan at $29/mo, the Professional plan at $89/mo, Advanced plan at $199/mo, and the Business plan at $379/mo. , with free click and conversions feature included in all subscriptions. 

AdsBridge Pricing

The customer support is offered via FAQ, user guide, blog, changelog, chat, and message.

The features that make AdsBridge an outstanding tracking tool are:

  • Multi-user access
  • Flawless TDS
  • The flow of customer targeting
  • Real-time statistics
  • Path-split
  • High touch support and team training
  • Automated conversion caps
  • Fraud guard
  • Onelink a CPA
  • SSL for custom domains
  • High-impact machine optimization technology
  • PPC and Pixel tracking
  • Link tracker and ad tracking
  • Hide referrer and funnel
  • URL rotator
  • Split testing and bot filter

RedTrack.oi has configured and formulated a platform that lets affiliate marketers and media buyers to undertake convoluted performance tracking and data using a respective, intelligent tool that mounts and adjusts as they develop.

It is a cloud-hosted ad tracking software that offers data analytics and campaign boosting solutions. They concentrate on generate surpassing user experience via product performance, robust support, and pricing.


All customers get individualized onboarding, receptive support, and at least 12 months of data holding. The plans are – Basic at $49/mo, Pro at $99/mo, Business at $399/mo, and Custom plan, which is available as per your requirements.

RedTrack Pricing

All these plans come with a 14-day trial period with no credit card required. You can use PayPal, credit card, and wire transfer for making payments. 

Features of RedTrack:

Tracking / Campaigns

  • Click and impressions tracking
  • HTTPS tracking and custom domain URLs
  • CPA, CPI, CPC, CPM campaigns
  • No redirect tracking
  • RevShare and clone campaigns
  • Campaign tags & cost updates 
  • Dynamic click cost
  • campaign notes and export campaign list


  • Campaign, offer tracking and conversion and traffic source reporting
  • Report filtering, grouping, and templates
  • Lat 60 minute data slice
  • Export reports


  • A/B test redirects
  • Unlimited redirect streams
  • Redirect based on 18 filter types and weight
  • Redirect filters based on Subid and Pre-sets

Landing page management

  • Landing page protection, offer rotation, and multi-offer
  • Lander Tags
  • LanderBolt Integration

Offer / Affiliate Network management

  • Affiliate network templates
  • Duplicate postback- Create new, update, ignore, increment payout
  • Transaction, custom events, and conversion subid tracking
  • Conversion and frequency cap
  • Postback IP whitelist
  • Upload conversions
  • Custom post back domains

Traffic Source Management

  • Pixel and S2S postback
  • API-based cost update
  • Parallel tracking and custom subids
  • Traffic source templates


  • Performance-based rules


  • Fraudscore conversion integration
  • Click quality report

User management/multi-access

  • Limit by traffic source, app sections, and network
  • Read-only and export data access
  • Hide financial database


  • SPA and language support
  • Re-arrange volumes
  • Inline controls
  • Show/hide columns
  • Color coding based on results

Tools and integrations

  • Interface and reporting API
  • Click, conversions and postback logs
  • Geolocation and device data
  • Fallback URL and Bot blacklist

Support and services

  • Data retention
  • Customer support
  • Accounts management
  • Users 0n-boarding
  • Knowledge-base
  • SLA for custom subs
  • YouTube and Telegram channels

🌟 Affiliate Trackers FAQ

How are affiliate links tracked?

When the customer or any user clicks on the affiliate link, then that user lands on your website. The affiliate's ID is stored in a cookie within the customer's browser. If the customer purchases the product or service, the affiliate will get a commission on that sale.

Do affiliate links expire?

No, the affiliate links should not get expired.

Is the affiliate tracked all pages of the site?

Yes, as the affiliate's ID is stored in a cookie, the affiliate is tracked across all pages of the site.

How long do affiliate cookies last?

The cookies will last for miniumm 24hours in the browser. It will also stay even if the user closes the window.

Final Verdict: Top 6 Affiliate Marketing Tracking Sofrware | Should you go for it?

Looking at the exceptional functionality of these top affiliate trackers for 2023, one must definitely take advantage of these and increase the ROI of the business.

We've tested all of the most popular affiliate tracking software and we recommend because they provide detailed statistics on everything from where your visitors are coming from, which pages they visited before making a purchase and how much revenue each campaign generated for you.

It also has an intuitive interface that helps you keep track of all of these metrics in one place so things don't get too confusing. They're currently offering a 30-day free trial, so there's no risk in trying them out!

No doubt, these Affiliate trackers will give you desired results when used in the right way. You just have to analyze your campaign and understand market conditions, and then try to adapt to the precise media buying strategy.

Do you still have some questions related to these best affiliate trackers for 2023?

Then do not hesitate to drop in your query in the comment section. We will surely come back to you with the best reply.😊

Sharing Is Caring:

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *