With shorter attention spans and banner blindness on the rise, marketers must get creative to effectively reach their target audiences. This is where push notification advertising comes in. Push notifications are alerts that pop up on a user's screen, prompting them to take action. These unobtrusive yet engaging ads have opened up new possibilities for brands looking to connect with customers in real time.
As push notification networks gain popularity, the options can be overwhelming. To help make the right choice, we’ve compiled this guide to the top push notification ad networks.
We’ll break down the key features, the pros and cons along with some of the major factors which make these leading networks so you can determine the best fit for your advertising needs.
Push notification ad networks have emerged as a powerful tool for businesses to engage their audience. With the global mobile ad spending expected to reach $240 billion by 2022, the importance of these networks cannot be overstated.
But, with so many options available, how do you choose the right one for your business?
What are Push Notification Ad Networks?
Push notification ad networks are platforms that allow businesses to send targeted messages directly to users' devices. These messages, known as push notifications, can be used to promote products, share updates, or engage users in other ways. The key benefit of these networks is their ability to reach users instantly and drive engagement.
List of Top 12+ Push Notification Ad Networks
| Push Ad Networks | Minimum Payout (Publishers) | Minimum Deposit (Advertisers) |
|---|---|---|
| Push.House | $50 | $50 |
| HilltopAds | $10 | $50 |
| AdCash | $25 | $100 |
| ZeroPark | NA | $200 |
| Adsterra | $5 | $100 |
| AdMaven | $50 | $50 |
| RichPush | No Minimum | $100 |
| EzMob | $500 | $100 |
| SmartyAds | $500 | NA |
| InfoLinks | NA | NA |
| ClickAdu | $50 | $100 |
| PopAds | $5 | $10 |
| TrafficStars | $10 | $100 |
1. Push.House
Push.House is a Ukraine-based push notification ad network that was founded in 2018. Over the past few years, it has grown to become one of the top players in the push ads industry. The ad network specializes in providing high-quality push notification traffic to advertisers and helping them reach their target audience.
Why Choose Push.House Notification Ad Network?
Pros and Cons
- User-friendly
- Wide reach
- Over 400 billion monthly impressions
- Potential audience reach across 180+ countries
- Multiple Ad Formats available
- Limited customization options
2. HilltopAds
HilltopAds is a versatile advertising network, offering a unique blend of diverse ad formats, including push notifications. It provides a robust platform for advertisers, ensuring high-quality traffic and real-time tracking capabilities.
Why Choose HilltopAds Push Notification Ad Network?
Pros and Cons
- Versatility
- Real-time tracking
- Anti-Adblock solution
- API integration for automation
- Limited targeting options
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3. AdCash
AdCash is a global ad network providing a range of ad formats, including push notifications, to advertisers worldwide. It offers advanced targeting capabilities and a wide reach, making it a versatile tool for businesses looking to expand their online presence.
Why Choose AdCash Notification Ad Network?
Pros and Cons
- Wide Global Reach
- Variety of Ad Formats
- Effective Support System
- Anti-Fraud Measures
- Complex User Interface
- Higher Payouts for US Sites Only
- Recurring Technological Issues
4. ZeroPark
ZeroPark is a commerce media platform that provides incremental advertising solutions for brands and efficient monetization opportunities for publishers. It offers a variety of ad formats, including push notifications, and is known for its advanced targeting capabilities.
Why Choose ZeroPark Notification Ad Network?
Pros and Cons
- High-quality, reliable traffic
- Variety of ad formats
- Advanced targeting
- User-friendly platform
- Limited customization
- Commission on campaigns
- Initial top-up requirement
5. Adsterra
Adsterra is a preferred Push Notification ad network due to its extensive reach, serving 1.7 billion weekly impressions of In-Page Push traffic from direct publishers. It offers affiliates unique traffic sources from 21,000 direct publishers and supports various campaign types like CPA, CPC, and CPM. Adsterra's advanced self-serve platform provides 20+ targeting and optimization options, ensuring precise audience targeting. Its innovative In-Page templates adapt to any marketing strategy, enhancing campaign performance.
Why Choose Adsterra Push Notification Ad Network?
Pros and Cons:
- Offers 100 % fill rate
- Flexible in terms of the traffic
- Minimum payout amount as low as $5
- Responsive and helpful support team
- Strict Content Rules
- Limited Adblock Monetization
6. AdMaven
AdMaven Ad Network is a top-tier platform offering a variety of ad formats, including push notifications. It provides high-quality direct traffic, maximizing ROI for advertisers and offering publishers high-performing ads to better monetize their web pages. AdMaven's intelligent in-house technology and dedicated partner support make the process quick and easy. With over 25,000 publishers and advertisers, it's a trusted solution for effective website monetization.
Why Choose AdMaven Push Notification Ad Network?
Pros and Cons:
- Offers high-quality traffic
- Notifications are delivered instantly
- Multiple Monetization Options
- Ad placements are easy to implement
- Interface lacks visual analytics
- High Payment Threshold
7. RichPush
RichPush, established in 2018, is a conversion-optimized push-notification ad network. It provides access to over 450 million potential customers globally, ensuring 100% live traffic with no bots due to special behavioral filters. The platform offers various ad formats, including push notifications and popunder ads, under the RichAds brand. It also provides advanced tools for campaign optimization, including automated rules, micro bidding, and a Target CPA feature.
Why Choose RichPush Push Notification Ad Network?
Pros and Cons
- High Traffic Quality
- Whitelist and blacklist features for advertisers
- Retargeting Options
- Offers 24/7 personal support managers
- High Minimum payout amount
8. EzMob
EzMob is a self-serve advertising network that caters to affiliate marketers and media buyers looking to generate conversions, leads, or sales. Established in 2013, EzMob offers a variety of ad formats, including pop, push, native, and banner ads, powered by thousands of premium publishers and SSPs.
The platform provides advanced targeting options, real-time reporting, and dedicated support to help advertisers optimize their campaigns. With a low minimum deposit of $50 and multiple payment methods, EzMob makes it easy for advertisers to test their inventory and reach their target audience effectively.
Why Choose EzMob as your Push Notification Ad Network?
Pros and Cons
- Multiple ad formats available
- Real-time reporting for advertisers
- Low Minimum Deposit
- Limited Visual Reporting
- High Payment Threshold for Publishers
9. SmartyAds
SmartyAds is a full-stack programmatic ad tech company that offers profitable ad monetization and media buying solutions for advertisers and publishers. As a push notification ad network, it provides a wide range of ad formats, including native, rewarded video, interstitial, and banner ads.
Why Choose SmartyAds as your Push Notification Ad Network?
Pros and Cons
- Ad formats are served by premium publishers
- The campaign setup is straightforward
- Wide range of payment methods
- Low payment threshold of just $50
- Video Ad formats not available.
10. InfoLinks
Infolinks provides publishers access to premium demand sources through its integration with leading exchanges like Google AdX. Its contextual ad units like InText and InFold optimize user engagement by serving relevant ads based on page content. Infolinks' focus on viewability and attention helps advertisers get their message in front of the right audience at the right time.
Why Choose Infolinks as your Push Notification Ad Network?
Pros and Cons
- Responsive Support
- User-Friendly Interface
- Global Reach
- Lower Revenue for some publishers
11. ClickAdu
ClickAdu is a leading push notification ad network, offering extensive ad coverage across 240+ countries. It utilizes Push Ad and InPage Push Ad formats for a variety of verticals, with a significant volume of traffic and high eCPM values. Advertisers can choose from CPM, CPC, SmartCPM, and SmartCPA pricing models for their campaigns. ClickAdu is known for its high-quality traffic, advanced targeting settings, and smart optimization features, making it a preferred choice for affiliate marketers.
Why Choose ClickAdu as your Push Notification Ad Network?
Pros and Cons
- Provides maximum fill rates
- Offers stable and high Cost per Mile
- Clean, free from malware ads
- Positive
- Minimum payout of $50
- Relatively new in the market
- Limited Mobile Options
12. PopAds
PopAds is a specialized pop-under ad network that also offers push notifications. It is a preferred push notification ad network, known for its fast and secure platform. Serving over 3 billion daily impressions across 240+ countries, PopAds provides advertisers with access to quality inventory through direct partnerships with 4500+ publishers.
The network also offers advanced targeting and optimization features, ensuring high conversion rates for advertisers and strong eCPMs for publishers. With its self-serve platform, ClickAdu makes it easy for advertisers to reach their target audience effectively and efficiently.
Why Choose PopAds as your Push Notification Ad Network?
Pros and Cons
- Fast, Efficient, and Secure
- Offers quality traffic
- Variety of ad formats
- Variable Earnings
13. TrafficStars
Serving over 3 billion daily impressions across 240+ countries, TrafficStars connects advertisers with quality inventory through direct partnerships with 4500+ publishers. The platform offers a variety of ad formats, including push notifications, and provides advanced targeting and optimization features to ensure high conversion rates for advertisers and strong eCPMs for publishers. With its user-friendly self-serve platform, TrafficStars makes it easy for advertisers to reach their target audience effectively and efficiently.
Why Choose TrafficStars as your Push Notification Ad Network?
Pros and Cons
- Affordable Rates for Advertisers
- Considered a premium ad network by many
- Easy to create ad campaigns
- Adult-Oriented
- Inaccurate Traffic Estimator
How Do Push Notification Ad Networks Work?
Push notification ad networks work by allowing advertisers to create and deliver targeted ads directly to users' devices through push notifications. These networks provide a platform for advertisers to upload their creatives, set targeting options, and manage their campaigns. Publishers, on the other hand, integrate the ad network's SDK into their apps or websites to display the ads and earn revenue. The ad network then tracks the performance of the ads and provides real-time analytics to help advertisers optimize their campaigns.
Some Important Stats Related to Push Ad Networks
- According to a study by Accengage, push notifications have an average click-through rate (CTR) of 7.8% for Android devices and 4.9% for iOS devices.
- A report by Business of Apps found that personalized push notifications can increase open rates by up to 800%.
- Research by Localytics revealed that users who have opted in for push notifications show 88% higher app engagement compared to those who haven't.
Top FAQs relevant to Push Notification Ad Networks
What are the benefits of using push notification ad networks?
Push notification ad networks offer targeted, engaging ads that can help advertisers reach their audience effectively and improve user engagement and conversion rates.
How do push notification ad networks work?
Push notification ad networks allow advertisers to create and deliver targeted ads directly to users' devices through push notifications, while publishers integrate the ad network's SDK to display the ads and earn revenue.
What are the targeting options available in push notification ad networks?
Targeting options may include location, device type, operating system, interests, and user behavior.
What are the pricing models for push notification ad networks?
Pricing models may include cost per click (CPC), cost per thousand impressions (CPM), or cost per action (CPA).
How do push notification ad networks ensure traffic quality?
Push notification ad networks may use anti-fraud technology, manual reviews, and real-time optimization to ensure traffic quality.
What are the best practices for creating effective push notification ads?
Best practices include personalization, clear and concise messaging, and using rich media like images and emojis.
How can push notification ad networks help improve user engagement and conversion rates?
Push notification ads can help improve user engagement and conversion rates by delivering targeted, engaging ads directly to users' devices.
What are the key factors to consider when choosing a push notification ad network?
Key factors include targeting options, pricing models, traffic quality, and customer support.
How do push notification ad networks compare to other ad formats in terms of performance and user experience?
Push notification ads generally have higher click-through rates and user engagement compared to other ad formats like banner ads and interstitials.
What are the future trends and developments in push notification ad networks?
Future trends may include increased personalization, automation, and the use of artificial intelligence for ad optimization.
Summing Up
After reviewing the top players, it's clear there are many excellent options for running effective push notification campaigns. The key is finding the network that aligns with your goals, budget, and target audience. Consider testing a few to determine which provides the best results based on relevant KPIs like click-through rate and conversion rate.
As with any marketing channel, be sure to continuously optimize your messaging, targeting, timing, and creatives. Used strategically, push ads present a big opportunity to engage users and drive conversions in a cluttered industry.
Choose your network partner wisely and keep refining your approach to make the most of this emerging ad format.
