Search For Affiliate Marketing Glossary

This glossary acts as a thorough guide to grasping the terminology crucial to the affiliate marketing sector. In this vibrant business framework, individuals or enterprises acquire commissions by endorsing others' products or services. Whether you're a novice or a seasoned affiliate marketer, this glossary offers concise definitions to efficiently navigate the domain.





An individual or business that promotes products or services for a merchant in exchange for a commission on sales or leads generated.

Affiliate Agreement

A contract outlining the terms and conditions between an affiliate and a merchant.

Affiliate ID

A unique identifier that allows companies to track the source of traffic or sales in an affiliate program

Affiliate Fraud

Fraudulent attempts to generate commissions through illegitimate means.

Affiliate Link

A unique URL that tracks the referral of traffic or sales from an affiliate to a merchant's website.

Affiliate Manager (AM)

A person responsible for managing an affiliate program and supporting affiliates.

Affiliate Marketing

A performance-based marketing strategy where businesses reward affiliates for generating sales or leads.

Affiliate Agreement

A contract outlining the terms and conditions between an affiliate and a merchant.

Affiliate Network

A platform that connects affiliates with merchants, providing tracking and payment services.

Affiliate Program

A promotional strategy where a merchant pays commissions to affiliates for referring new customers or sales.


Banner Ad

A form of online advertising that embeds a graphic image or animation within a web page to attract traffic to a website.


A regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style


 A software application used to locate, retrieve, and display content on the World Wide Web, including webpages, images, video, and other files

Business-to-Business (B2B)

This term refers to businesses that sell products or services to other businesses

Business-to-Consumer (B2C)

This term refers to businesses that sell products or services directly to consumers


Click-Through Rate (CTR)

The percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.

Commission Rate

The percentage or fixed payment associated with a particular affiliate action, such as a sale or lead.

Conversion Rate

The percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter.

Cookie Duration

 The amount of time a cookie remains active, allowing affiliates to earn credit for sales made within that period.


The textual, visual, or aural content that is encountered as part of the user experience on websites. It may include text, images, sounds, videos, and animations

Cost Per Action (CPA)

An online advertising payment model where payment is based upon qualifying actions such as sales or registrations

Cost Per Click (CPC)

The cost or cost-equivalent paid per click-through

Cost Per Thousand (CPM)

The cost or cost-equivalent paid per thousand impressions

Customer Acquisition Cost (CAC)

The cost associated with acquiring a new customer



A statement that affiliates use to inform their audience of their relationship with the merchant and the potential for earning commissions.

Data Feed

A file containing a list of products and their attributes offered by an online store to affiliate marketers

Deep Linking

 The practice of linking to a specific, generally searchable or indexed, piece of web content on a website (e.g., “”), rather than the website's home page (e.g., “”).

Display Ad

A form of online advertising where an advertiser's message is shown on a destination web page, generally set off in a box at the top or bottom or to one side of the content of the page

Domain Name

The unique name that identifies an Internet site. Every domain name consists of one or more labels that are conventionally concatenated, and delimited by dots, such as


Earnings Per Click (EPC)

The average amount earned each time someone clicks on an affiliate link.

Email Marketing

The promotion of products or services via email.


The buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet


Flat Fee

 A predetermined amount paid to affiliates, regardless of the sale or lead value

Frequency Cap

 Restrictions on the number of times a specific visitor is shown a particular advertisement


 The set of steps a visitor needs to go through before they can reach the conversion



A method of detecting a website visitor's location to serve location-based content or advertisements

Google AdSense

A program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience

Google AdWords

Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results

Graphic Banner

A combination of several graphic images that are sequenced together to create a changeable advertising banner


HTML (Hyper Text Markup Language)

A markup language used for creating web pages and other information viewable in a browser

HTTP (Hyper Text Transfer Protocol)

The protocol used to transfer information on the World Wide Web



A single instance of an online advertisement being displaye

Inbound Link

A link from a site outside of your site

Interstitial Ad

An advertisement that loads between two content pages



A scripting language developed by Netscape and used to create interactive Web sites

JPEG (Joint Photographic Experts Group)

A commonly used method of lossy compression for digital images, particularly for those images produced by digital photography



 A word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results. Many websites offer advertising targeted by keywords

Keyword Marketing

 Putting your message in front of people who are searching using particular keywords and keyphrases


Landing Page

A standalone web page created specifically for a marketing or advertising campaign.

Last Click

A commission model where the last affiliate who referred a visitor to a merchant's website receives the commission if that visitor makes a purchase.


An element on a web page that can be clicked on by a user and that will direct the user to another web page

Link Building

The process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site



A business that sells products or services and offers an affiliate program.

Meta Description

An HTML element that describes a webpage to search engines.

Meta Title

A title given to a webpage within the meta tags for search engine optimization.

Meta Tags

Information placed in the HTML header of a web page, providing information that is not visible to browsers. The most common meta tags are those for keywords and description.

Mobile Advertising

Advertising that appears on mobile devices such as smartphones and tablets that have wireless connections.


Native Advertising

 A type of advertising, usually online but feasibly elsewhere, that matches the form and function of the platform upon which it appears


A specialized segment of the market for a particular kind of product or service



An agreement between a marketer and a visitor in which the marketer promises to give a specific benefit to the visitor in return for performing a specific task


A person that has specifically requested to receive e-mail from a site

Organic Search Results

The listings on a search engine results page that appear because of their relevance to the search terms, as opposed to their being advertisements


Pay Per Click (PPC)

An advertising model where affiliates are paid for each click on their ads.


 An alternative term for “affiliate”.

Pay Per Lead (PPL)

A type of affiliate marketing where affiliates are paid for each lead they generate, such as a visitor filling out a form or signing up for a service.

Pay Per Sale (PPS)

A type of affiliate marketing where affiliates are paid for each sale made through their affiliate links.


The smallest unit of a digital image or graphic that can be displayed and represented on a digital display device.

Pop-Up Ad

An ad that displays in a new browser window.


Quality Score

A metric in paid search advertising platforms that influences both the rank and cost per click of ads


 The term entered into a search engine by a user


Raw Clicks

The total number of clicks on an affiliate link, including multiple clicks from the same use.

Recurring Commission

 A commission model where affiliates earn a commission for as long as the customer they referred continues to make purchases or pay for a service.


The process of directing or redirecting traffic from one web page to another.

Return on Investment (ROI)

A performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.


How well a particular web page or website is listed in a search engine results.

Return on Investment (ROI)

The amount of money you receive from an investment relative to the amount of money you have invested.


SEO (Search Engine Optimization)

The practice of increasing the quantity and quality of traffic to a website through organic search engine results.

Super Affiliate

 An affiliate who is highly successful and generates a significant portion of an affiliate program's activity.

Sub-Affiliate Network

A large group of sub-affiliates that distribute reward payments. This term is used to describe an affiliate who is networked with other affiliates.

Social Media

Websites and applications that enable users to create and share content or to participate in social networking


Unsolicited email, often of a commercial nature, sent indiscriminately to multiple mailing lists, individuals, or newsgroups; junk email


Tracking Code

A unique ID that an affiliate uses to track the source of their traffic or sales.


The visitors to a website.

Two-tier Affiliate Marketing

A method where affiliates refer other people to join the affiliate program. Affiliates earn a commission on their own sales as well as on the sales made by the people they referred.

Technical SEO

The process of ensuring search engines can properly crawl and index a website’s content to achieve optimal rankings in organic search results.

Text Ad

An advertisement using text-based hyperlinks.

Text Link

A link that is not accompanied by a graphical image


Unique Click

A tracking process that records the number of unique visitors to a site over a given period. It is used to prevent the same individual from being counted multiple times.


Delivery of fewer impressions, visitors, or conversions than contracted for a specified period of time.

Unique Visitors

Individuals who have visited a website (or network) at least once during a fixed time frame.


Trying to persuade shoppers to buy a more expensive product or package than what they were initially considering.


 Location of a resource on the Internet.

UTM Codes

A group of Google Analytics tracking parameters added to the end of URLs to track the effectiveness of marketing campaigns (UTM = Urchin Tracking Module, from the Urchin analytics software that preceded Google Analytics).

User Experience (UX)

A person's emotions and attitudes about using a particular product, system or service



A specific niche or category of products that an affiliate promotes.

Vertical Banner

A banner ad measuring 120 pixels wide and 240 pixels tall.

View Through Conversion

When a user sees an ad without interacting with it, and later converts within a time period defined as the conversion window.

Viral Marketing

Marketing phenomenon that facilitates and encourages people to pass along a marketing message.


A blog that publishes video content.

Viral Marketing

 A marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.


The amount of visitors or page views that a website receives



 A list of approved websites where an advertiser allows its ads to be placed.

Web Browser

 A software application that allows for the browsing of the World Wide Web.

Web Design

The selection and coordination of available components to create the layout and structure of a website.

Web Directory

Organized, categorized listings of websites.

Web Hosting

The business of providing the storage, connectivity, and services necessary to serve files for a website.

Web Site Traffic

The amount of visitors and visits a website receives.

White Hat SEO

 Using tactics to increase organic search traffic that are strictly within the guidelines set by search engines.

Word-of-Mouth Marketing

A marketing method that relies on casual social interactions to promote a product or service


A seminar or other presentation that takes place on the Internet, allowing participants in different locations to see and hear the presenter, ask questions, and sometimes answer polls.


A location connected to the Internet that maintains one or more pages on the World Wide Web


A small application with limited functionality that can be installed and executed within a web page by an end user


XML (eXtensible Markup Language)

A flexible way to create common information formats and share both the format and the data on the World Wide Web, intranets, and elsewhere.


Yahoo! Search Marketing

An advertising service that places ads in the Yahoo! search results, or on sites that are part of Yahoo!'s network.


The amount of money a website earns for every thousand impressions


Zone File

The file on the server that contains DNS records for every domain that the web server controls


A CSS property that sets the stack order of specific elements. An element with greater stack order is always in front of another element with lower stack order