Welcome to the Weekly SEO and Marketing Recap—your essential guide to mastering the digital landscape! 🧭
SEO Insights📈
1. Google Shows How To Use Alt Text For SEO
Google advises that alt text should provide context, not just describe the image. It should help users and search engines understand the image’s relevance. Avoid unnecessary details and focus on enhancing accessibility and SEO by giving meaningful descriptions that align with the page's content.
2. How To Get Quality Backlinks: 11 Ways That Really Work
The article outlines effective strategies to acquire high-quality backlinks, which are crucial for enhancing a website's prominence and search engine ranking. Techniques include guest blogging, leveraging existing partnerships, monitoring brand mentions, publishing original research, and creating engaging visual content.
3. Google Search Ranking Volatility Continue With Big Movement Again 9/18
Google's search ranking volatility remains high following the August 2024 core update, with significant fluctuations noted around mid-September. SEO tools and industry chatter highlight ongoing instability, impacting traffic and visibility for many sites. While some experienced increased traffic, others reported sharp declines, reflecting the unpredictable nature of recent updates
4. Google Reviews & Menu Descriptions Under Local Photos
Google has enhanced its Maps and Business Profiles by displaying reviews, menu descriptions, and photos. This update, observed by Claudia Tomina, enriches the browsing experience, making these elements crucial for optimizing local SEO.
5. The Expert SEO Guide To URL Parameter Handling
Handling URL parameters is crucial for SEO as they can create duplicate content, wasted crawl budget, and dilute ranking signals. Effective strategies include limiting unnecessary parameters, using canonical tags, and configuring Google Search Console to manage parameter indexing. These approaches help maintain site quality and improve search engine performance.
Affiliate Marketing Updates💰
6. Mobile Commerce: Shaping the Future of Affiliate Marketing
Mobile commerce is revolutionizing affiliate marketing by necessitating a shift towards mobile-first strategies. With over 70% of eCommerce transactions projected to occur on mobile devices by 2024, affiliates must optimize websites, leverage mobile payments, and utilize location-based marketing to engage effectively with consumers and drive conversions
7. Voice Search Optimisation: The New Frontier in Affiliate Marketing
Voice search is reshaping affiliate marketing strategies. Marketers must adapt to conversational queries, optimize for featured snippets, and leverage schema markup. Mobile-friendly sites and local SEO are crucial. Natural language processing advancements offer new opportunities.
Media Buying- AdTech News📢
8. Google, As Well As Advertisers, Benefit from Independent Adtech, Antitrust Emails Show
Newly released antitrust emails reveal that Google's ad tech practices limited advertisers' access to a broader inventory by confining them to its AdX platform. This strategy, intended to boost Google's sell-side appeal, inadvertently reduced revenue and inventory quality for advertisers, highlighting the competitive challenges in the ad tech market.
9. ‘It can crush our business’: ad buyers estimate major losses from Meta ad platform bugs
Meta's ad platform has faced significant technical issues, causing substantial financial losses for advertisers. Media buyers report frequent bugs, such as misdirected targeting and budget overruns, undermining campaign performance. Despite Meta's claims of improvements and high earnings, advertisers are increasingly frustrated with the platform's reliability and support.
10. Google Is Expanding Its AI Tools for Making Search Ads and Measuring Campaigns
Google expands AI-powered tools for search ads, boosting campaign performance and measurement. Marketers can now create better keywords and ad copy while gaining deeper insights into campaign metrics. New features include multi-modal searches, image generation, and negative keyword options across multiple languages.
Social Media Highlights📲
11. Meta Rolls Out Updated Ad Options for the Holidays
Meta has introduced new ad options to enhance holiday marketing strategies, focusing on automation and personalization. These updates aim to help businesses optimize their campaigns, improve audience targeting, and boost engagement during the peak shopping season, ensuring a more effective reach and increased sales potential.
12. Snapchat Marketing: An In-Depth Guide For Businesses
Snapchat remains a powerful yet underutilized marketing tool, especially for reaching younger demographics. With over 406 million active daily users, it offers brands unique engagement opportunities through authentic content and innovative features like AR Lenses.
13. Meta to restrict data in Business Tools, impacting ad targeting
Meta is introducing new data restrictions in its Business Tools to enhance privacy, which may affect ad targeting and performance measurement. These changes include automatic restrictions on URL parts and custom parameters, potentially pausing ads with targeted UTMs, and reduced visibility in Events Manager. Businesses may need to adjust custom audiences and prepare for reporting changes.
14. CSN EXCLUSIVE: Building Brand Loyalty With Social Media
Convenience stores can boost brand loyalty through social media by leveraging user-generated content, running contests, and embracing short-form videos. Tailoring strategies to audience preferences, maintaining brand consistency, and exploring influencer partnerships are key. AI tools can help analyze online presence and guide messaging for maximum impact.
Affiliate Network of the Week💸
NutriProfits
NutriProfits offers a lucrative partnership program in the health and beauty niche. With over 200,000 active partners worldwide, they provide top-quality “nutra” offers, transparent cooperation terms, and monthly payments. Affiliates can promote products in 80+ countries with multilingual landing pages. NutriProfits stands out with lifetime cookies and dedicated support for each partner
As we close this chapter, remember: every click counts! 📈 Stay curious and keep growing—see you in the next update! 🌍
