Another week, another affiliate marketing roundup! 📈 Ready to stay updated on the latest trends!
SEO Insights🚀
1. Robots.txt Turns 30: Google Highlights Hidden Strengths
As robots.txt celebrates its 30th anniversary, Google's Gary Illyes highlights its hidden strengths. The file's robust error handling allows it to function despite mistakes, making it “virtually error free.” SEO experts appreciate its resilience and the unexpected feature of line comments for internal communication.
2. Google Gives Exact Reason Why Negative SEO Doesn’t Work
Google's Gary Illyes debunks the effectiveness of negative SEO, revealing that the search engine disables links from irrelevant sites. He emphasizes that Google's algorithm matches topics between linking pages, rendering spammy backlinks ineffective.
3. NAVBOOST: What it is and how Google uses it
Google's Navboost algorithm, recently confirmed in leaked documentation, plays a crucial role in search rankings. This user-centric system analyzes click signals, treating users as voters and storing their interactions.
4. Google working on fixing latency issues with the Search Performance reports
Google Search Console is experiencing significant delays in its Search Performance reports, with latency now exceeding 53 hours. This issue affects all properties and is causing frustration for SEO professionals attempting to generate end-of-month client reports.
5. Google Shows How To Beat Reddit & Big Brands
Google's Gary Illyes offers insights on how small websites can compete with Reddit and big brands in search results. He emphasizes the cyclical nature of SERP dominance and encourages leveraging long-tail keywords, which account for significant traffic.
Affiliate Marketing Updates💰
6. The Importance of First-Party Data in the Cookieless Future
As third-party cookies phase out, first-party data becomes crucial for digital marketing success. Businesses must adapt by collecting and leveraging customer information directly through websites, apps, and interactions.
Media Buying- AdTech News📢
7. Google Ads unveils tCPA Insight Box for Demand Gen campaigns
Google Ads has introduced the tCPA Insight Box for Demand Gen campaigns, enhancing performance analysis and ad spend optimization. This new feature provides advertisers with quick insights into campaign effectiveness, helping them make data-driven decisions. .
Google Ads has introduced the tCPA Insight Box for Demand Gen campaigns, enhancing performance analysis and ad spend optimization. This new feature provides advertisers with quick insights into campaign effectiveness, helping them make data-driven decisions.
8. Chrome Extension For Enhanced Conversions Diagnostics
Google has launched EC Assist, a new Chrome extension designed to simplify the setup and troubleshooting of Enhanced Conversions for Google Ads. This tool helps advertisers validate their implementation, identify potential issues, and receive actionable suggestions for optimization.
9. Microsoft-owned adtech Xandr accused of EU privacy breaches
Microsoft-owned adtech company Xandr faces GDPR compliance accusations from European privacy group noyb. The complaint alleges Xandr violated data access rights, lacked transparency, and used inaccurate information for targeted advertising profiles.
Social Media Highlights📱
10. Instagram Algorithm Shift: Why ‘Sends’ Matter More Than Ever
Instagram's algorithm now prioritizes ‘sends per reach' as a key ranking factor, according to platform head Adam Mosseri. This metric measures how often users share content via direct messages compared to total views.
Affiliate Network of the Week💸
AFFSTAR CPA Affiliate Network
AFFSTAR is a top CPA affiliate network offering 200+ in-house health, nutra, and e-commerce offers. With dynamic payouts, detailed analytics, and global reach, AFFSTAR provides affiliates the tools to maximize earnings. Instant access, dedicated support, and profitable verticals make AFFSTAR a leading choice for affiliate marketers in 2024.
Wrapping up the week with all the latest affiliate marketing news in our newsletter! 📧 Don't miss out on the insights and updates!
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